Editing E-commerce (section)

=== India ===
{{Main article|E-commerce in India}}
India has an Internet user base of about 460 million as of December 2017.<ref>{{Cite web |last=Keelery |first=Sandhya |date=7 July 2020 |title=Internet usage in India – statistics & facts |url=https://www.statista.com/topics/2157/internet-usage-in-india/ |url-status=live |archive-url=https://web.archive.org/web/20171230114442/https://www.statista.com/topics/2157/internet-usage-in-india/ |archive-date=30 December 2017 |access-date=4 May 2021 |website=[[Statista]]}}</ref> Despite being the third largest user base in the world, the penetration of the Internet is low compared to markets like the United States, United Kingdom or France but is growing at a much faster rate, adding around six million new entrants every month.{{Citation needed|date = October 2015}} In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.<ref>{{Cite web |last=Pasumarthy |first=Phani Bhaskar |date=December 2016 |title=AFFECT OF DEMONETIZATION ON E-COMMERCE |url=https://www.researchgate.net/publication/311518414 |url-status=live |archive-url=https://web.archive.org/web/20201026152116/https://www.researchgate.net/publication/311518414_AFFECT_OF_DEMONETIZATION_ON_E-COMMERCE |archive-date=26 October 2020 |access-date=4 May 2021 |website=[[ResearchGate]]}}</ref>{{Citation needed|date = October 2015}} The India retail market is expected to rise from 2.5% in 2016 to 5% in 2020.<ref>{{Cite web |date=August 2016 |title=Fulfilled!:India's e-commerce retail logistics growth story |url=https://assets.kpmg/content/dam/kpmg/in/pdf/2016/08/E-commerce-retail-logistics-India.pdf |url-status=live |archive-url=https://web.archive.org/web/20200508153115/https://assets.kpmg/content/dam/kpmg/in/pdf/2016/08/E-commerce-retail-logistics-India.pdf |archive-date=8 May 2020 |access-date=4 May 2021 |website=[[KPMG]]}}</ref>