Editing Discovery Channel (section)

==Marketing and branding==
[[File:Discovery1985.svg|100px|thumb|left|The logo of Discovery Channel from 1987 to 1995.]]
The Discovery Channel's first logo was a television screen picturing a map of the world. For two decades, starting in 1987, the channel's logo incorporated the Discovery wordmark rendered in the Aurora Bold Condensed font with a circular shape in front of it. The circle usually took the form of a rising sun, or an animated version of the [[Vitruvian Man]]. Discovery Channel's previous [[slogan]]s had been "Explore Your World" and "There's No Thrill Like Discovery." Keeping with its changing focus away from strictly educational programming toward [[reality TV]], the slogan was changed in the early 2000s to "Entertain Your Brain".<ref>{{Cite news |last=Shin |first=Annys |date=June 17, 2004 |title=Discovery Channel Hopes TV Ads Find Their Target |url=https://www.washingtonpost.com/archive/local/2004/06/17/discovery-channel-hopes-tv-ads-find-their-target/e1a96c43-7be2-467b-be7b-631a16684ded/ |newspaper=The Washington Post}}</ref>

In 1995, the channel's name was simplified to "Discovery Channel", dropping "The" from its name. A globe became a permanent part of the logo, and an underline was added to the bottom of the logo

On March 31, 2008, Discovery unveiled a new logo, which took effect on-air on April 15, 2008 (coinciding with the fourth season premiere of ''Deadliest Catch''). The new logo was designed by Viewpoint Creative, and integrated Discovery's long-time globe iconography into the "D" lettering of the wordmark, creating a [[monogram]] that was usable as a standalone icon. The launch was accompanied by a new advertising campaign, "The World is Just Awesome", which featured scenes of Discovery personalities singing an adapted version of the song "I Love the Mountains". Discovery Channel president John Ford explained that the campaign was intended to "showcase our earned place in the greater pop culture landscape".<ref>{{Cite web|url=https://www.multichannel.com/news/discovery-times-new-branding-campaign-deadliest-catch-debut-366142|title=Discovery Times New Branding Campaign To 'Deadliest Catch' Debut|last=Haugsted|first=Linda Moss & Linda|website=Multichannel|date=March 31, 2008|language=en-us|access-date=April 9, 2019|archive-date=May 15, 2019|archive-url=https://web.archive.org/web/20190515042232/https://www.multichannel.com/news/discovery-times-new-branding-campaign-deadliest-catch-debut-366142|url-status=live}}</ref>

In August 2013 (coinciding with ''Shark Week''), the aforementioned monogram became the main on-air logo as part of a new imaging campaign, "Grab Life By the Globe", which was designed to emphasize the channel's current focus on personality-driven programming. The logo was portrayed in promos with visual effects relevant to their respective program.<ref>{{Cite web|url=https://adage.com/article/media/shark-week-ushers-discovery-channel-revamp/243411|title='Shark Week' Ushers in Discovery Channel Revamp|date=August 2, 2013|website=Ad Age|language=en|access-date=April 9, 2019|archive-date=May 15, 2019|archive-url=https://web.archive.org/web/20190515042236/https://adage.com/article/media/shark-week-ushers-discovery-channel-revamp/243411|url-status=live}}</ref>

On April 1, 2019, Discovery unveiled a new logo, maintaining a refreshed version of the previous globe and D monogram. The new branding is accompanied by another new imaging campaign, "The World is Ours", which features scenes of Discovery personalities singing the [[Blue Swede]] version of "[[Hooked on a Feeling (song)|Hooked on a Feeling]]". The static version of the globe icon uses a non-standard [[Map projection|projection]] that shows all continents, reflecting Discovery's presence as an international brand.<ref>{{Cite web|url=https://www.hollywoodreporter.com/live-feed/discovery-launches-global-brand-refresh-1198545|title=Discovery Launches Global Brand Refresh (Exclusive)|website=The Hollywood Reporter|date=April 2019|language=en|access-date=April 9, 2019|archive-date=April 6, 2019|archive-url=https://web.archive.org/web/20190406203225/https://www.hollywoodreporter.com/live-feed/discovery-launches-global-brand-refresh-1198545|url-status=live}}</ref>