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====200th anniversary: 2024–present==== On 8 January 2024, [[Mondelez International]] announced plans to celebrate the 200th anniversary of Cadbury, including: promotions, celebrations, and seven retro packaging designs for its Cadbury Dairy Milk bars.<ref>{{cite web |url=https://www.talkingretail.com/products-news/confectionery/cadbury-celebrates-200-years-08-01-2024/ |title=Cadbury celebrates 200 years|access-date=12 January 2024 |archive-date=8 January 2024 |archive-url=https://web.archive.org/web/20240108113527/https://www.talkingretail.com/products-news/confectionery/cadbury-celebrates-200-years-08-01-2024/|first=Joanna|last=Thomson|work=Talking Retail|date=8 January 2024 |url-status=live }}</ref> On 23 December 2024, it was announced that after 170 years of its association with the [[British monarchy]], since the reign of [[Queen Victoria]], Cadbury would now no longer hold its [[Royal warrant of appointment (United Kingdom)|Royal Warrant]] under [[King Charles III]]. While no reason was given, the King had been urged by campaign group B4Ukraine to withdraw warrants from companies "still operating in Russia" after the [[Russian invasion of Ukraine|invasion of Ukraine]], with Mondelez and consumer goods firm [[Unilever]] (who also lost its royal warrant) among those named.<ref name="Khan"/> In a statement by a Mondelez spokesperson: "Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK [...] to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision."<ref name="Khan">{{Cite news|first=Shehnaz|last=Khan|url=https://www.bbc.co.uk/news/articles/c0lg9y791kyo|title=Cadbury loses royal warrant after 170 years|date=23 December 2024|newspaper=[[BBC News]] |language=en-GB|access-date=24 December 2024}}</ref>
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