Editing C2c (section)

==Branding==
[[File:LTS Rail logo.webp|thumb|LTS Rail logo used prior to the rebrand]]
The name c2c has no specific meaning, but is often thought to represent "city to coast" or "capital to coast", reflecting the nature of the route, or "commitment to customers".<ref>{{cite web |title=Railways Today |url=http://www.trackoff.org/railtoday.htm |archive-url=https://web.archive.org/web/20080619041622/http://www.trackoff.org/railtoday.htm |archive-date=19 June 2008 |access-date=19 July 2008 |website=trackoff.org}}</ref>

The c2c website stated:<ref>{{cite web |title=What does c2c stand for? |url=http://www.c2c-online.co.uk/about/about3.html |website=www.c2c-online.co.uk |access-date=24 April 2025 |archive-url=https://web.archive.org/web/20051201024153/http://www.c2c-online.co.uk/about/about3.html |archive-date=1 December 2005}}</ref>

{{blockquote|The name c2c doesn't mean anything specific. In a sense it can mean anything you want it to. Its uniqueness reflects the young, vibrant character of the people we serve. c2c could stand for coast to capital, or capital to coast. From our point of view, one of the most important things it stands for is commitment to customers.}}

National Express also referred to the c2c route as City to Coast.<ref>{{Cite web |title=Unternehmen |url=http://nationalexpress.de/unternehmen |website=National Express Rail GmbH |access-date=26 January 2016 |language=de |archive-date=23 January 2016 |archive-url=https://web.archive.org/web/20160123222858/http://nationalexpress.de/unternehmen |url-status=live }}</ref> c2c used the slogan "way2go", but later used the "Making travel simpler" slogan also used by other National Express companies.{{Citation needed|date=December 2024}}