Editing Bruce Willis (section)

== Business activities ==

Willis owns houses in Los Angeles and [[Penns Grove, New Jersey]]. He also rents apartments at [[Trump Tower]]<ref>{{Cite news|first=Marc|last=Ambinder|date=November 18, 2016|url=https://www.washingtonpost.com/posteverything/wp/2016/11/18/how-donald-trump-will-retrofit-midtown-manhattan-as-a-presidential-getaway/|title=How Donald Trump will retrofit Midtown Manhattan as a presidential getaway|newspaper=[[The Washington Post]]|access-date=November 2, 2018|archive-date=October 30, 2019|archive-url=https://web.archive.org/web/20191030063252/https://www.washingtonpost.com/posteverything/wp/2016/11/18/how-donald-trump-will-retrofit-midtown-manhattan-as-a-presidential-getaway/|url-status=live}}</ref> and in [[Riverside South, Manhattan]].<ref name="TrumpPlace">{{cite news|last=Abelson |first=Max |title=Bruce Willis Pays $4.26 M. for Trump Enemy's Condo |work=[[The New York Observer]] |url=http://www.observer.com/2007/bruce-willis-pays-4-26-m-trump-enemys-condo |date=November 5, 2007 |access-date=May 10, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20090211070709/http://www.observer.com/2007/bruce-willis-pays-4-26-m-trump-enemys-condo |archive-date=February 11, 2009 }}</ref> In 2000, Willis and his business partner [[Arnold Rifkin]] started a motion picture production company called [[Cheyenne Enterprises]]. He left the company to be run solely by Rifkin in 2007 after ''Live Free or Die Hard''.<ref name="Holly2">{{cite news|last=Fleming |first=Michael |title=Willis held 'Hostage' |work=Variety |url=http://www.accessmylibrary.com/coms2/summary_0286-26789071_ITM |url-access=registration  |date=November 12, 2002 |access-date=May 10, 2009 }}{{dead link|date=June 2016|bot=medic}}{{cbignore|bot=medic}}</ref> He also owns several small businesses in [[Hailey, Idaho]], including The Mint Bar and The Liberty Theater and was one of the first promoters of [[Planet Hollywood]], with actors [[Arnold Schwarzenegger]] and [[Sylvester Stallone]].<ref name="PlanetH">{{cite news |last=Martinson |first=Jane |author2=Vikram Dodd |title=Planet Hollywood crashes to earth |work=The Guardian |location=London |url=https://www.theguardian.com/uk/1999/aug/18/janemartinson.vikramdodd |date=August 18, 1999 |access-date=May 10, 2009 |archive-date=November 5, 2013 |archive-url=https://web.archive.org/web/20131105061633/http://www.theguardian.com/uk/1999/aug/18/janemartinson.vikramdodd |url-status=live }}</ref> Willis and the other actors were paid for their appearances and endorsements through an [[employee stock ownership plan]].<ref>{{Cite news |url=https://economictimes.indiatimes.com/stars-like-bruce-willis-arnold-schwarzenegger-and-sylvester-stallone-endorse-planet-hollywood/articleshow/9937771.cms |title=Stars like Bruce Willis, Arnold Schwarzenegger and Sylvester Stallone endorse Planet Hollywood |date=September 11, 2011 |work=The Economic Times |access-date=June 22, 2018 |publisher=Bennett, Coleman & Co. Ltd. |archive-date=June 23, 2018 |archive-url=https://web.archive.org/web/20180623004904/https://economictimes.indiatimes.com/stars-like-bruce-willis-arnold-schwarzenegger-and-sylvester-stallone-endorse-planet-hollywood/articleshow/9937771.cms |url-status=live }}</ref>

In 2009, Willis signed a contract to become the international face of [[Belvédère (company)|Belvedere SA]]'s [[Sobieski Vodka]] in exchange for 3.3% ownership in the company.<ref>{{cite news |author=Baubeau, Amelie and David Kesmodel |title=Bruce Willis Sees Spirits in Equity Deal With Belvedere |url=https://www.wsj.com/articles/SB10001424052748703478704574611690552812758 |work=The Wall Street Journal |date=December 23, 2009 |access-date=August 3, 2017 |archive-date=August 14, 2018 |archive-url=https://web.archive.org/web/20180814110503/https://www.wsj.com/articles/SB10001424052748703478704574611690552812758 |url-status=live }}</ref> In 2018, Willis became the brand ambassador of the Hungarian brand [[Hell Energy Drink]].<ref>{{Cite web |date=2018-04-16 |title=Pantl Péter: How did Bruce Willis become the face of HELL Energy? |url=https://www.media-marketing.com/en/interview/pantl-peter-bruce-willis-become-face-hell-energy/ |access-date=2024-07-31 |website=Media Marketing |language=en-US |archive-date=July 31, 2024 |archive-url=https://web.archive.org/web/20240731101708/https://www.media-marketing.com/en/interview/pantl-peter-bruce-willis-become-face-hell-energy/ |url-status=live }}</ref><ref>{{Cite web |date=2022-02-07 |title=Bruce Willis renews contract with Hungarian brand - Daily News Hungary |url=https://dailynewshungary.com/bruce-willis-renews-contract-with-hungarian-brand/ |access-date=2024-07-31 |website=dailynewshungary.com |language=en-US |archive-date=July 31, 2024 |archive-url=https://web.archive.org/web/20240731101708/https://dailynewshungary.com/bruce-willis-renews-contract-with-hungarian-brand/ |url-status=live }}</ref>