Editing Boston Bruins (section)

==Team information==

===Logo and uniforms===
Since 1948, the Bruins' logo is an eight-spoked, black and gold [[Artillery wheel|wheel]] with the letter "B" in the center, a nod to Boston's nickname of "The Hub".<ref name="SpokedB">{{cite web|title=The Making of a Logo: The Bruins introduce the Spoked 'B'|url=https://www.nbcsports.com/boston/bruins/making-logo-bruins-introduce-spoked-b|publisher=NBC Sports Boston|access-date=March 5, 2023|date=December 26, 2018}}</ref> The logo has been tweaked numerous times over the course of its history, reaching its current form in 2007. The general design, in use since 1949, features the circle and "B" in black with gold spokes; black borders and a gold outer circle were added in 1995 and serifs on the "B" were added in 2007. The block "B" logo itself preceded the "Spoked B" and is currently the logo used in their third jersey.<ref name="BruinsUniforms">{{cite web|title=The Evolution of the Boston Bruins Sweater|url=https://www.nhl.com/bruins/news/the-evolution-of-the-boston-bruins-sweater/c-290032176|publisher=National Hockey League|access-date=January 23, 2020|date=June 21, 2017|archive-date=April 8, 2021|archive-url=https://web.archive.org/web/20210408210017/https://www.nhl.com/bruins/news/the-evolution-of-the-boston-bruins-sweater/c-290032176|url-status=live}}</ref><ref name="BruinsThirds">{{cite web|title=Bruins Unveil New Third Jersey; Announce Black Friday Shopping Event|url=https://www.nhl.com/bruins/news/bruins-unveil-new-third-jersey-announce-black-friday-shopping-event/c-311741284|publisher=National Hockey League|access-date=January 23, 2020|date=November 25, 2019|archive-date=February 17, 2020|archive-url=https://web.archive.org/web/20200217194559/https://www.nhl.com/bruins/news/bruins-unveil-new-third-jersey-announce-black-friday-shopping-event/c-311741284|url-status=live}}</ref>

The Bruins have also used an alternate logo featuring a walking bear surrounded by the full team name. The logo was first used from 1924 to 1932, and a modernized version was adopted as the team's secondary logo in 2007.<ref name="BruinsUniforms"/>

The Bruins' colors were originally brown and gold. They wore brown uniforms in their maiden season, but switched to a white uniform with alternating brown and gold stripes the next season. The uniforms were paired with beige pants and either gold or white socks. After the 1932 season the walking bear logo was replaced with a simple block "B" logo.<ref name="BruinsUniforms"/><ref name="BruinsGraphics">{{cite web|title=Boston Bruins uniforms|url=http://www.nhluniforms.com/Bruins/Bruins.html|publisher=The (unofficial) NHL Uniform Database|access-date=October 12, 2021|archive-date=October 26, 2021|archive-url=https://web.archive.org/web/20211026223506/http://www.nhluniforms.com/Bruins/Bruins.html|url-status=live}}</ref>

Starting with the 1935–36 season, the Bruins replaced brown with black, while also sporting gold socks full-time. The "B" logo moved to the sleeves while the uniform number occupied the front. Black pants also replaced the beige pants.<ref name="BruinsGraphics"/><ref>{{cite news|newspaper=The Boston Globe|date=November 16, 1935|page=6|title=Bruins to Open Against Maroons|url=https://www.newspapers.com/clip/75622801/|via=Newspapers.com|access-date=October 12, 2021|archive-date=February 15, 2023|archive-url=https://web.archive.org/web/20230215165427/https://www.newspapers.com/clip/75622801/weston-adams-change-in-uniforms/|url-status=live}}</ref>

For a majority of the 1940s, the Bruins sported gold numbers on the white uniform. From 1940 to 1944 they also wore a gold uniform with a script "Bruins" wordmark in front. To commemorate their 25th anniversary, the Bruins released a new white uniform featuring the first iteration of the "Spoked B" logo. The gold "B" on the logo was crudely drawn inside a black-spoked wheel, with "24" and "49" added to represent the foundation year and the franchise's 25th year respectively. They also debuted a black uniform with the block "B" logo in front.<ref name="BruinsUniforms"/><ref name="BruinsGraphics"/>

Beginning in 1949, the "B" on the "Spoked B" logo was changed to block lettering. They also brought back the black numbers. With a few cosmetic changes in the stripes and yoke along with the addition of the primitive bear head logo in 1977, the Bruins kept this overall design until 1995.<ref name="BruinsUniforms"/><ref name="BruinsGraphics"/>

In 1955, the Bruins brought the "Spoked B" logo over to the black uniform; they also released a gold jersey with the "Spoked B" in front. The black uniform crest would feature an inverse version of the "Spoked B", with the gold and black elements reversed, while the gold uniform featured the same logo but in a black circle. During this period, the gold jersey was used as the primary dark uniform while relegating the black uniform (updated with white numbers) into alternate status for several seasons. Also, for a few games between 1958 and 1965, the Bruins wore gold pants.<ref name="BruinsUniforms"/><ref name="BruinsGraphics"/>

In 1967, the Bruins retired the gold uniforms and reinstated the black uniforms with gold numbers. As with the white uniforms, they endured several cosmetic changes until 1995. The gold socks, which had numerous striping modifications since 1934, was briefly retired in favor of wearing white socks full-time. It was brought back for the 1969–70 season and would be paired with the regular black uniforms for the next 47 seasons.<ref name="BruinsUniforms"/><ref name="BruinsGraphics"/>

Starting with the 1995–96 season, the Bruins released a new uniform set, featuring the updated "Spoked B" logo. The primary uniforms featured a thick contrasting stripe that extended from sleeve to sleeve. In addition, a gold third jersey was released, featuring the infamous "Pooh Bear" logo (an homage to [[Winnie the Pooh]]). The gold thirds were used until 2006, after which the Bruins wore throwback black uniforms based on the 1970s design.<ref name="BruinsUniforms"/><ref name="BruinsGraphics"/>

Moving to the [[Reebok]] Edge template in 2007, the Bruins unveiled new uniforms with the current "Spoked B" logo. The overall design borrowed a few elements from the 1970s uniforms, and also unveiled a new rendition of the original walking bear logo on the shoulders. The following season, they released new black third jerseys with the aforementioned bear logo in front and the "Spoked B" logo on the shoulders.<ref name="BruinsUniforms"/><ref name="BruinsGraphics"/>

[[File:Bruins Warmup (4242247564).jpg|thumb|Several Boston Bruins wearing their [[2010 NHL Winter Classic|2010 Winter Classic]] jerseys.]]
For the 2010 Winter Classic, the Bruins wore a brown and gold variation of the 1948–49 design. Then for the [[2016 NHL Winter Classic|2016 Winter Classic]], the Bruins wore a black and gold variation of the original brown uniforms, a design they carried over the following season as an alternate.<ref name="BruinsUniforms"/>

The Bruins kept much of the same design upon moving to [[Adidas]]' AdiZero template in 2017. However, the black uniforms were now paired with black socks, a feature previously reserved on the alternate black uniforms.<ref name="BruinsAdidas">{{cite web|title=NHL and adidas Unveil the Boston Bruins New Uniforms|url=https://www.nhl.com/bruins/news/nhl-and-adidas-unveil-the-boston-bruins-new-uniforms/c-290023504|publisher=National Hockey League|access-date=January 23, 2020|date=June 21, 2017|archive-date=August 4, 2020|archive-url=https://web.archive.org/web/20200804033123/https://www.nhl.com/bruins/news/nhl-and-adidas-unveil-the-boston-bruins-new-uniforms/c-290023504|url-status=live}}</ref><ref name="BruinsGraphics"/>

For the [[2019 NHL Winter Classic|2019 Winter Classic]], the Bruins wore white uniforms with brown and gold stripes and the "B" logo in front, paying homage to the mid-1930s uniforms.<ref>{{cite web|title=Bruins unveil Winter Classic jersey|url=https://www.nhl.com/news/boston-unveils-2019-winter-classic-jersey/c-301636036|publisher=National Hockey League|access-date=January 23, 2020|date=November 8, 2018|archive-date=April 21, 2020|archive-url=https://web.archive.org/web/20200421155729/https://www.nhl.com/news/boston-unveils-2019-winter-classic-jersey/c-301636036|url-status=live}}</ref> The simple "B" logo also adorned their new black alternate uniform, which was unveiled in the 2019–20 season and paid homage to the team's 1950s uniforms.<ref name="BruinsThirds"/>

Prior to the 2020–21 season, Adidas released its "Reverse Retro" series of alternate uniforms, which were alternate color renditions of [[throwback uniform]] designs. The Bruins' version was taken from the team's 1977 to 1995 design, but with a gold base and black accents.<ref name="BruinsReverse">{{cite web|title=Boston Bruins Introduce Adidas Reverse Retro Authentic Jersey|url=https://www.nhl.com/bruins/news/boston-bruins-introduce-adidas-reverse-retro-authentic-jersey/c-319636916|publisher=National Hockey League|access-date=November 27, 2020|date=November 16, 2020|archive-date=December 5, 2020|archive-url=https://web.archive.org/web/20201205075220/https://www.nhl.com/bruins/news/boston-bruins-introduce-adidas-reverse-retro-authentic-jersey/c-319636916|url-status=live}}</ref> A second "Reverse Retro" uniform was released in the 2022–23 season, this time featuring a white version of the 1995–2006 "Pooh Bear" alternates.<ref>{{cite news|title=NHL Reverse Retro jerseys for all 32 teams unveiled by adidas|url=https://www.nhl.com/news/2022-adidas-nhl-reverse-retro-jerseys-reveal/c-336511528|website=NHL.com|date=October 20, 2022|access-date=October 20, 2022|archive-date=October 20, 2022|archive-url=https://web.archive.org/web/20221020150818/https://www.nhl.com/news/2022-adidas-nhl-reverse-retro-jerseys-reveal/c-336511528|url-status=live}}</ref>

Boston's [[2023 NHL Winter Classic|2023 Winter Classic]] uniform mixed various styles from the team's uniform history. The black-based uniform featured gold stripes and vintage white letters. The "BOSTON" wordmark was inspired by the 1949 "Spoked B" logo, and the original bear head logo from 1977 to 1995 was positioned below.<ref name=2023WC>{{cite news|title=Winter Classic jerseys for Bruins, Penguins unveiled|url=https://www.nhl.com/news/2023-nhl-winter-classic-jerseys-unveiled/c-338016308?tid=283985238|publisher=National Hockey League|date=November 25, 2022|access-date=November 25, 2022|archive-date=November 25, 2022|archive-url=https://web.archive.org/web/20221125223135/https://www.nhl.com/news/2023-nhl-winter-classic-jerseys-unveiled/c-338016308?tid=283985238|url-status=live}}</ref>

For the 2023–24 centennial season, the Bruins unveiled a new set of uniforms, along with a commemorative logo featuring the modern "Spoked B" logo minus the gold outer circle and black borders on the spokes and "B", closely resembling the original design worn from 1949 to 1995. The white uniform would feature the aforementioned logo, while the black uniform would feature an inverted version, with the "B" and circle in gold with black spokes. The gold used on the primary uniforms is a paler shade called "Centennial gold" rather than the traditional yellow gold; the yellow gold version remained in use for promotional purposes. In addition, the three gold stripes on each sleeve represented the six Stanley Cups the team has won, which are accented with thin black and thick white stripes. White numbers returned to the black uniform for the first time since the early 1960s and names featured no additional trim. An alternate beige uniform was also released. This design featured a modern take on the first "Spoked B" logo worn during the 1948–49 25th anniversary season, modified to include the foundation year "1924" along the horizontal spoke. The uniform heavily borrowed elements from the 1967–1974 uniforms which featured a gold yoke, but with brown and white trim. The brown-accented alternates were worn in all home games against Original Six teams, and a road game each at the Toronto Maple Leafs and the Montreal Canadiens.<ref name=Bruins100>{{cite news|title=Bruins Unveil Three Commemorative Centennial Jerseys for the 2023–24 Season |url=https://www.nhl.com/bruins/news/bruins-unveil-three-commemorative-centennial-jerseys-for-the-2023-24-season|publisher=Boston Bruins|date=September 16, 2023|access-date=September 16, 2023}}</ref>

In a December 1, 2024, game against the Montreal Canadiens, the Bruins wore a commemorative uniform to honor the 100th anniversary of the franchise's first-ever game. The design featured the modernized version of the 1949–1995 "spoked B" logo worn during the centennial 2023–24 season but in the current yellow gold shade, and an inverted color version of the centennial "walking bear" patch along the right chest. The uniform was heavily based on the 1981–1995 uniforms, albeit with black tips on the gold socks. The collar featured the score of the team's first-ever game against the [[Montreal Maroons]].<ref name=Bruins1002>{{cite news|title=Bruins Unveil Commemorative Uniform Ahead of Dec. 1 Centennial Game, Presented by Dunkin' |url=https://www.nhl.com/bruins/news/bruins-unveil-commemorative-uniform-ahead-of-dec-1-centennial-game-presented-by-dunkin|publisher=Boston Bruins|date=October 17, 2024|access-date=October 17, 2024}}</ref>

===Ownership===
The team founder Charles Adams owned the team until 1936, at which point he transferred his stock to son [[Weston Adams]], general manager and minority owner [[Art Ross]] and minority owner Ralph Burkard.<ref>{{cite news|title=Boston Bruins in New Hands|newspaper=The Boston Daily Globe|date=October 10, 1936}}</ref> Weston Adams remained majority owner until 1951, when the [[Boston Garden-Arena Corporation]] purchased controlling interest in the team.<ref>{{cite news|title=Boston Bruins Change Hands|url=https://news.google.com/newspapers?id=e4paAAAAIBAJ&pg=6431,4255312&dq|access-date=March 19, 2012|agency=Associated Press|date=October 12, 1951|archive-date=May 14, 2022|archive-url=https://web.archive.org/web/20220514110050/https://news.google.com/newspapers?id=e4paAAAAIBAJ&pg=6431,4255312&dq|url-status=live}}</ref> Under the Garden-Arena Corporation's management, [[Boston Celtics]] founder [[Walter A. Brown]] ran the team from 1951 until his death in 1964. After Brown's death, Weston Adams returned to the role of team president. In 1969, he was succeeded by his son, [[Weston Adams, Jr.]]<ref>{{cite news|title=Adams after Adams as Bruins president|url=https://news.google.com/newspapers?id=e4MuAAAAIBAJ&pg=6038,221826&dq|access-date=March 17, 2012|agency=United Press International|date=April 1, 1969|archive-date=February 1, 2021|archive-url=https://web.archive.org/web/20210201184204/https://news.google.com/newspapers?id=e4MuAAAAIBAJ&pg=6038,221826&dq|url-status=live}}</ref>

[[File:JeremyJacobs.jpg|thumb|left|Former Bruins winger and current president [[Cam Neely]], and owner [[Jeremy Jacobs]].]]
On December 7, 1973, [[Storer Broadcasting]], owner of [[WSBK-TV]], and the Garden-Arena Corporation agreed to a merger which resulted in Storer acquiring a 100% interest in the Bruins. Adams remained as team president.<ref>{{cite news|title=Storer Denies it Will Dump Bruins Prexy|url= https://news.google.com/newspapers?id=PtZGAAAAIBAJ&pg=1241,2178443&dq|access-date=March 17, 2012|agency=Associated Press|date=February 14, 1973}}</ref> In August 1975, Storer Broadcasting then sold the team to an ownership group headed by [[Jeremy Jacobs]]. Jacobs had to promise to keep Bobby Orr as a condition of the purchase.{{sfn |Brunt |2006 |pp=261–262}} The Bruins and Orr reached a verbal agreement with Jacobs during the summer of 1975, including a controversial agreement for Orr to take an 18.5% share of the Bruins after his playing days were over. The agreement was to be checked out as to whether it would be legal for tax reasons and whether or not the league would approve it. However, Orr's agent, the later-notorious [[Alan Eagleson]], rejected the deal.{{sfn |Brunt |2006 |p=262}}

Jacobs represents the club on the NHL's board of governors, and serves on its executive committee, and he has chaired the finance committee. At the NHL board of governors meeting in June 2007, Jacobs was elected chairman of the board, replacing the [[Calgary Flames]]' [[Harley Hotchkiss]], who stepped down after 12 years in the position. Jacobs has frequently been listed by the ''[[Sports Business Journal]]''<ref>{{cite web|url=https://www.buffalosportshallfame.com/member/jeremy-jacobs/|title=Jeremy Jacobs – Greater Buffalo Sports Hall of Fame|date=July 25, 2012|access-date=February 24, 2019|archive-date=September 23, 2018|archive-url=https://web.archive.org/web/20180923200638/https://www.buffalosportshallfame.com/member/jeremy-jacobs/|url-status=live}}</ref> as one of the most influential people in sports in its annual poll<ref>{{cite web|url=http://www.sportsbusinessjournal.com/|title=SportsBusiness Journal|website=sportsbusinessjournal.com|access-date=January 1, 2014|archive-date=September 20, 2005|archive-url=https://web.archive.org/web/20050920162242/http://www.sportsbusinessjournal.com/|url-status=live}}</ref> and by ''The Hockey News''.<ref>{{cite news |url=https://thehockeynews.com/news/the-hockey-news-people-of-power-and-influence-no-3-jeremy-jacobs |title=The Hockey News' People of Power and Influence: No. 3 – Jeremy Jacobs |work=The Hockey News |date=August 20, 2019 |access-date=February 28, 2022 |archive-date=February 28, 2022 |archive-url=https://web.archive.org/web/20220228212810/https://thehockeynews.com/news/the-hockey-news-people-of-power-and-influence-no-3-jeremy-jacobs |url-status=live}}</ref> His company owns TD Garden and he is partners with [[John W. Henry|John Henry]], owner of [[Major League Baseball]]'s [[Boston Red Sox]], in the [[New England Sports Network]] (NESN).

After taking over as owner in 1975, the Bruins have been competitive (making the playoffs for 29 consecutive seasons from [[1967–68 NHL season|1967–68]] to [[1995–96 NHL season|1995–96]], 20 of which were with Jacobs as owner) but have won the Stanley Cup only once, in [[2011 Stanley Cup Finals|2011]] and only in his 36th year as owner. Under previous ownerships, the Bruins had won the Stanley Cup five times. Under Jacobs, the Bruins have reached the Stanley Cup Finals seven times (twice against the Bruins' arch-rival Montreal Canadiens in [[1977 Stanley Cup Finals|1977]] and [[1978 Stanley Cup Finals|1978]], twice against the [[Edmonton Oilers]] in [[1988 Stanley Cup Finals|1988]] and [[1990 Stanley Cup Finals|1990]], finally winning in 2011 against the [[Vancouver Canucks]], and losing in [[2013 Stanley Cup Finals|2013]] and [[2019 Stanley Cup Finals|2019]] to the Chicago Blackhawks and St. Louis Blues). Jacobs' management of the team in the past earned him spots on [[ESPN.com]]'s "[[Page 2]]" polls of "The Worst Owners in Sports",<ref>{{cite web|url=https://www.espn.com/page2/s/2001/0710/1224543.html|title=The List: Worst owners in sports|work=Page2|publisher=ESPN.com|access-date=February 23, 2009|archive-date=December 18, 2008|archive-url=https://web.archive.org/web/20081218215928/http://espn.go.com/page2/s/2001/0710/1224543.html|url-status=live}}</ref> and number 7 on their 2005 "Greediest Owners in sports" list.<ref>{{cite web|url=https://www.espn.com/page2/s/list/owners/greediest.html|title=The Greediest Owners in Sports|work=Page2|publisher=ESPN.com|access-date=February 23, 2009|archive-date=December 19, 2008|archive-url=https://web.archive.org/web/20081219004100/http://espn.go.com/page2/s/list/owners/greediest.html|url-status=live}}</ref> ''[[Sports Illustrated]]'' has suggested longtime star defenseman Ray Bourque, who "often drawn the ire of the [[National Hockey League Players' Association|NHLPA]] for his willingness to re-sign with Boston with minimal negotiations over the years" instead of setting the "watermark for defenseman salaries", requested and received a trade in 2000 since the team's "hardline and spendthrift ways" meant he would have to make the move to get his elusive Stanley Cup (Bourque holds the record for most games played before winning the Cup).<ref>{{cite news|title=CNNSI.com – NHL Hockey – Say It Ain't So: Boston Bruins – Wednesday May 09, 2001 05:36 PM|url=http://sportsillustrated.cnn.com/hockey/nhl/news/2001/02/15/sayitaintso_bruins/|publisher=CNN|access-date=October 9, 2009|archive-date=July 7, 2012|archive-url=https://web.archive.org/web/20120707143151/http://sportsillustrated.cnn.com/hockey/nhl/news/2001/02/15/sayitaintso_bruins/|url-status=dead}}</ref> Prior to the [[NHL Collective Bargaining Agreement]] signed in 2005, fans felt team management was not willing to spend to win the Stanley Cup.<ref>{{cite news |url= https://www.forbes.com/finance/lists/31/2004/LIR.jhtml?passListId=31&passYear=2004&passListType=Misc&uniqueId=313364&datatype=Misc |title= NHL Team Valuations |work=Forbes |url-status=dead |archive-url=https://web.archive.org/web/20110317151159/http://www.forbes.com/finance/lists/31/2004/LIR.jhtml?passListId=31&passYear=2004&passListType=Misc&uniqueId=313364&datatype=Misc |archive-date=March 17, 2011}}</ref>

Since 2005, Jacobs' public image has improved as he invested in the team and rebuilding the front office to make the team more competitive. The Bruins were the second highest-ranked team in the NHL in the 2008–09 season and were the top-seeded team in the East. With a complete change in management, including now-former general manager [[Peter Chiarelli (ice hockey)|Peter Chiarelli]] – who lost his position with the Bruins on April 15, 2015, with the May 20 hiring of [[Don Sweeney]] – long-time assistant general manager with the team. Sweeney and team president Cam Neely had continued working with the longest-term Bruins head coach ever, [[Claude Julien (ice hockey)|Claude Julien]] until his firing on February 7, 2017,<ref name="auto">{{cite web|title=Bruins Relieve Claude Julien of Coaching Duties|url=https://www.nhl.com/bruins/news/bruins-relieve-claude-julien-of-coaching-duties/c-286508860|publisher=National Hockey League|access-date=February 7, 2017|date=February 7, 2017|archive-date=August 4, 2017|archive-url=https://web.archive.org/web/20170804213821/https://www.nhl.com/bruins/news/bruins-relieve-claude-julien-of-coaching-duties/c-286508860|url-status=live}}</ref> with [[Bruce Cassidy]] being hired as interim head coach with Julien's firing – Cassidy would become the permanent head coach of the Bruins as of April 26, 2017.<ref name="auto1">{{cite web|title=Bruce Cassidy Named 28th Head Coach of the Boston Bruins|url=https://www.nhl.com/bruins/news/bruce-cassidy-named-28th-head-coach-of-the-boston-bruins/c-289096528|publisher=National Hockey League|access-date=April 26, 2017|date=April 26, 2017|archive-date=October 27, 2018|archive-url=https://web.archive.org/web/20181027203730/https://www.nhl.com/bruins/news/bruce-cassidy-named-28th-head-coach-of-the-boston-bruins/c-289096528|url-status=live}}</ref> Neely has continued as team president since the Bruins' most recent Stanley Cup victory in 2011.

The current administrators in the Bruins front office are:
{{div col|colwidth=30em}}
* [[Jeremy Jacobs]] – owner
* [[Charlie Jacobs]] – principal
* [[Don Sweeney]] – general manager
* [[Cam Neely]] – president<ref>{{cite web|url=http://www.weei.com/sports/boston/this-just-in/2124340/report-neely-be-named-bruins-president |title=Neely to be named Bruins president|archive-url =https://web.archive.org/web/20150225122046/http://www.weei.com/sports/boston/this-just-in/2124340/report-neely-be-named-bruins-president|archive-date =February 25, 2015|work = WEEI|date =June 15, 2010}}</ref>
* [[Harry Sinden]] – senior advisor to the owner
{{div col end}}

===Training facilities===
The Bruins previously trained and practiced at the [[Bright-Landry Hockey Center]] in [[Allston, Massachusetts]] (built in 1956), then moved to the Ristuccia Ice Arena<ref>{{cite web|url=http://ristucciaarena.com/|title=Ristuccia arena|website=ristucciaarena.com|access-date=November 2, 2017|archive-date=November 7, 2017|archive-url=https://web.archive.org/web/20171107025042/http://ristucciaarena.com/|url-status=live}}</ref> in [[Wilmington, Massachusetts]], itself completed in 1986, before the September 2016 completion of [[Warrior Ice Arena]] in the [[Brighton, Boston|Brighton]] neighborhood of Boston, where they are currently training.

===Bruins' mascots===
[[File:Blades the Bruin.jpg|thumb|upright|Blades the Bruin serves as the official mascot for the Boston Bruins.]]
Blades the Bruin is an [[anthropomorphic]] bear serves as the Bruins' team mascot. In January and February, Blades travels around the greater Boston area to raise money for the Bruins Foundation.<ref>{{cite web|url=http://bruins.nhl.com/club/page.htm?id=38934|title=Boston Bruins:Team Mascot|access-date=June 30, 2013|archive-date=July 25, 2011|archive-url=https://web.archive.org/web/20110725163440/http://bruins.nhl.com/club/page.htm?id=38934|url-status=live}}</ref> For a sizable amount of the team's more recent TV and online ads, a different anthropomorphic ursine character simply known as "The Bear" appears in official Bruins video advertising.<ref>{{cite web |url=http://video.bruins.nhl.com/videocenter/console?catid=1062 |title=BostonBruinsTV – The Bear |author=<!--Staff writer(s); no by-line.--> |website=bostonbruins.com |publisher=Boston Bruins |access-date=April 12, 2014 |archive-date=April 6, 2014 |archive-url=https://web.archive.org/web/20140406170723/http://video.bruins.nhl.com/videocenter/console?catid=1062 |url-status=live}}</ref>

===Team songs===
When Boston television station [[WSBK-TV]] began broadcasting Bruins games in 1967, [[The Ventures]]' [[instrumental rock]] version of the Nutcracker's overture, known as "Nutty", was selected as the opening piece of music for Bruins telecasts.<ref>{{cite book |title=The Story of the Boston Bruins |last=Nichols |first=John |year=2008 |publisher=Creative Education |isbn=978-1-58341-614-3 |url=https://books.google.com/books?id=AWPuTEO3UlEC&q=Nutty+Ventures+%22Boston+Bruins%22&pg=PT46 |access-date=October 15, 2020 |archive-date=February 15, 2023 |archive-url=https://web.archive.org/web/20230215165425/https://books.google.com/books?id=AWPuTEO3UlEC&q=Nutty+Ventures+%22Boston+Bruins%22&pg=PT46 |url-status=live}}</ref> The song "Nutty" has been identified with the Bruins ever since.

On ice, "Paree", a 1920s hit tune written by Leo Robin and Jose Padilla, has been played as an organ instrumental for decades, typically as the players entered the arena just before the start of each period and, for many years, after each Bruins' goal. It was introduced by [[John Kiley]], the organist for the Bruins from the 1950s through the 1980s.<ref>{{cite book |title=Boston Bruins: Greatest Moments and Players |last=Fischler |first=Stan |year=2000 |publisher=Sports Publishing, Inc. |isbn=1-58261-213-7 |page=237 |url=https://books.google.com/books?id=lgWQv1Bf-HAC&q=Paree+%22Boston+Bruins%22&pg=PA237 |access-date=November 6, 2016 |archive-date=February 15, 2023 |archive-url=https://web.archive.org/web/20230215165420/https://books.google.com/books?id=lgWQv1Bf-HAC&q=Paree+%22Boston+Bruins%22&pg=PA237 |url-status=live}}</ref> In 1998, the John Kiley rendition of "Paree" was dropped as a goal song; "[[Kernkraft 400]] (Sport Chant Stadium Remix)" by [[Zombie Nation (band)|Zombie Nation]] is the current one.