Editing Blog (section)

==Community and cataloging==
[[File:Blogosphere map.jpg |thumb|right|upright=0.9|An artist's depiction of the interconnections between blogs and blog authors in the "[[blogosphere]]" in 2007]]
;[[Blogosphere]]: The collective community of all blogs and blog authors, particularly notable and widely read blogs, is known as the ''blogosphere''. Since all blogs are on the internet by definition, they may be seen as interconnected and socially networked, through blogrolls, comments, [[linkback]]s (refbacks, trackbacks or pingbacks), and backlinks. Discussions "in the blogosphere" were occasionally used by the media as a gauge of public opinion on various issues. Because new, untapped communities of bloggers and their readers can emerge in the space of a few years, [[Internet marketing|Internet marketers]] pay close attention to "trends in the blogosphere".<ref>See for instance:
*{{cite news | last = Mesure | first = Susie | title = Is it a diary? Is it an ad? No, it's a mummy blog | work = The Independent | date = August 23, 2009 | page = 11 | url = https://www.independent.co.uk/life-style/gadgets-and-tech/news/is-it-a-diary-is-it-an-ad-its-a-mummy-blog-1776163.html | access-date = October 10, 2009 | location=London |url-status=live |archive-url= https://web.archive.org/web/20101229060014/https://www.independent.co.uk/life-style/gadgets-and-tech/news/is-it-a-diary-is-it-an-ad-its-a-mummy-blog-1776163.html |archive-date= Dec 29, 2010 }}</ref>

;[[List of search engines#Blog|Blog search engines]]: Several blog search engines have been used to search blog contents, such as [[Bloglines]] (defunct), [[BlogScope]] (defunct), and [[Technorati]] (defunct).

;Blogging communities and directories: Several [[online communities]] exist that connect people to blogs and bloggers to other bloggers. Interest-specific blogging platforms are also available. For instance, Blogster has a sizable community of political bloggers among its members. [[Global Voices Online|Global Voices]] aggregates international bloggers, "with emphasis on voices that are not ordinarily heard in international mainstream media."<ref>{{cite web  | title = About | publisher =  Global Voices | url = http://globalvoicesonline.org/about/ | access-date = April 2, 2011}}</ref>

;Blogging and advertising: It is common for blogs to feature [[banner advertisement]]s or promotional content, either to financially benefit the blogger, support website hosting costs, or to promote the blogger's favourite causes or products. The popularity of blogs has also given rise to [[fake blog|"fake blogs"]] in which a company will create a fictional blog as a marketing tool to promote a product.<ref>{{cite web | last = Gogoi | first = Pallavi | title = Wal-Mart's Jim and Laura: The Real Story | work = Bloomberg BusinessWeek | date = October 9, 2006 | url = http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm | access-date = August 6, 2008 | url-status = dead | archive-url = https://web.archive.org/web/20080926103832/http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm | archive-date = September 26, 2008 }}
</ref>

As the popularity of blogging continued to rise (as of 2006), the commercialisation of blogging is rapidly increasing. Many corporations and companies collaborate with bloggers to increase advertising and engage online communities with their products. In the book ''Fans, Bloggers, and Gamers'', Henry Jenkins stated that "Bloggers take knowledge into their own hands, enabling successful navigation within and between these emerging knowledge cultures. One can see such behaviour as co-optation into commodity culture insofar as it sometimes collaborates with corporate interests, but one can also see it as increasing the diversity of media culture, providing opportunities for greater inclusiveness, and making more responsive to consumers."<ref>{{cite book|last1=Jenkins|first1=Henry|title=Fans, Bloggers, and Gamers|date=2006|publisher=New York University Press|location=New York|page=151|isbn=978-0814742853}}</ref>