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=== Mass acceptance === <!-- Feel free to change images below, but do not alter the order of decades -->[[File:Micro Bikini.jpg|alt=Red-haired woman wearing green bikini|thumb|194x194px|A woman wearing a modern [[microkini]] in a casual outdoor setting; this neon green swimsuit features a triangle top and thong bottoms]] Réard's company folded in 1988,<ref name="SFGate">{{cite news |last=Rubin |first=Sylvia |date=July 2, 2006 |title=Fashion shocker of '46: the naked belly button |work=San Francisco Chronicle |url=http://www.sfgate.com/news/article/Fashion-shocker-of-46-the-naked-belly-button-2493673.php |access-date=August 28, 2013}}</ref> four years after his death.<ref name="independent">{{cite news |last=Cornwell |first=Rupert |author2=John Lichfield |date=June 17, 2006 |title=Boom and Bust: The nuclear age and the bikini age |work=[[The Independent]] |location=London |url=https://www.independent.co.uk/news/science/boom-and-bust-the-nuclear-age-and-the-bikini-age-404390.html |url-status=dead |access-date=September 30, 2008 |archive-url=https://web.archive.org/web/20080502130024/http://www.independent.co.uk/news/science/boom-and-bust-the-nuclear-age-and-the-bikini-age-404390.html |archive-date=May 2, 2008}}</ref> Meanwhile, the bikini had become the most popular beachwear around the globe. According to French fashion historian Olivier Saillard, this was due to "the power of women, and not the power of fashion".<ref name="BBCW" /> By 1988 the bikini made up nearly 20% of swimsuit sales, more than any other model in the US,<ref name="WOJSI" /> though one-piece suits made a comeback during the 1980s and early 1990s.<ref name="independent" /> In 1997, Miss Maryland Jamie Fox became the first contestant in 50 years to compete in a two-piece swimsuit at the [[Miss America Pageant]].<ref>{{cite news |title=Photos: On this day – July 5, 1946 – the first bikini goes on sale |newspaper=New Haven Register |url=http://photos.newhavenregister.com/2013/07/05/photos-on-this-day-july-5-1946-the-first-bikini-goes-on-sale/#62 |url-status=dead |access-date=August 22, 2013 |archive-url=https://archive.today/20130823002850/http://photos.newhavenregister.com/2013/07/05/photos-on-this-day-july-5-1946-the-first-bikini-goes-on-sale/ |archive-date=August 23, 2013}}</ref> Actresses in [[action film]]s like ''[[Blue Crush]]'' (2002) and ''[[Charlie's Angels: Full Throttle]]'' (2003) made the two-piece "the millennial equivalent of the [[Power dressing|power suit]]", according to Gina Bellafonte of ''[[The New York Times]].''<ref name="heritage" />[[File:Women in bikinis at an aerobics class at Hietaniemi beach.jpg|thumb|Women in bikinis at the [[Hietaniemi Beach]] in [[Helsinki]], [[Finland]], in 2014|left|212x212px]]According to Beth Dincuff Charleston, research associate at the Costume Institute of the Metropolitan Museum of Art, "The bikini represents a social leap involving body consciousness, moral concerns, and sexual attitudes."<ref name="heritage" /> By the early 2000s, bikinis had become a $811 million business annually, according to the [[NPD Group]], a consumer and retail information company,<ref name="SFC" /> and had boosted spin-off services like [[bikini wax]]ing and the sun tanning industries.<ref name="AgeL" /> The first bikini [[museum]] in the world is being built in [[Bad Rappenau]] in Germany.<ref>{{Cite news |last=Kienzl |first=Philipp |date=2019-07-05 |title=Warum der Bikini das wohl skandalöseste Kleidungsstück der Geschichte ist |work=Ze.tt |url=https://ze.tt/warum-der-bikini-das-wohl-skandaloeseste-kleidungsstueck-der-geschichte-ist/ |access-date=2020-01-03}}</ref> The development of [[swimwear]] from 1880 to the present is presented on 2,000 square metres of exhibition space.<ref>{{Cite news |last=Goebel |first=Anne |date=2019-12-06 |title=Ewiger Sommer |work=Süddeutsche Zeitung |url=https://www.sueddeutsche.de/stil/neues-museum-ewiger-sommer-1.4707131 |access-date=2020-01-03}}</ref> By 2017, the global swimwear market was valued at US$18,5 billion with a [[compound annual growth rate]] of 6.2%.<ref>Kiran Sable, [https://www.alliedmarketresearch.com/swimwear-market#:~:text=Swimwear%20Market%20Overview%3A,6.2%25%20from%202018%20to%202024.Swimwear Market] {{Webarchive|url=https://web.archive.org/web/20200928220802/https://www.alliedmarketresearch.com/swimwear-market#:~:text=Swimwear%20Market%20Overview%3A,6.2%25%20from%202018%20to%202024.Swimwear|date=September 28, 2020}}, Allied Market Research, June 2018</ref> Part of the increased consumption of bikinis and swimwears can be attributed to [[influencers]] who promote and endorse various brands around the year.<ref>Kellie Ell, [https://www.cnbc.com/2018/06/24/swimwear-industry-on-fire-thanks-to-instagram.html Swimwear industry 'on fire' as Instagram's year-round summers fill feeds with string bikinis and exotic beach posts] {{Webarchive|url=https://web.archive.org/web/20200627073611/https://www.cnbc.com/2018/06/24/swimwear-industry-on-fire-thanks-to-instagram.html|date=June 27, 2020}}, CNBC, July 12, 2018</ref> Soccer player and best selling author [[Mo Isom]] describes it as, "We're flooded with [[Instagram]] bikini pics."<ref>Mo Isom, ''Sex, Jesus, and the Conversations the Church Forgot'', page 59, Baker Books, 2018, {{ISBN|9781493412709}}</ref> It was estimated in 2016 that in 2019 the USA would be the largest swimwear market (US$10 billion), followed by Europe (US$5 billion), [[Asia–Pacific]] (US$4 billion) and Middle East and Africa (about 1 billion).<ref>[https://www.businesswire.com/news/home/20160324005076/en/Global-Swimwear-Market-Exceed-USD-20-Billion Global Swimwear Market to Exceed USD 20 Billion by 2020, According to Technavio], Business Wire, March 24, 2016</ref> {{Gallery |title=Evolution of bikinis |width=160 |height=170 |align=center |File: A girl in white bikini.jpg |1970s |File:Young woman in a yellow bikini with a drink.jpg |1980s |File:Tourism in Turkey, 1993.jpg |1990s |File:HDR Bikini on Waterfall.png |2000s |File:Woman posing on skateboard in bikini.jpg |2010s}} {{clear right}}
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