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====Framing==== {{anchor|Cultural bias}} {{Main|Cultural bias|Framing (social sciences)}} Framing involves the [[social construction]] of [[social phenomenon|social phenomena]] by [[mass media]] sources, [[Ideology|political or social movements]], [[Politician|political leaders]], and so on. It is an influence over how people organize, perceive, and communicate about [[reality]].<ref name="Druckman2001">{{cite journal |last1=Druckman |first1=J.N. |year=2001 |title=The Implications of Framing Effects for Citizen Competence |journal=Political Behavior |volume=23 |issue=3|pages=225β256 |doi=10.1023/A:1015006907312|s2cid=10584001 }}</ref> It can be positive or negative, depending on the audience and what kind of information is being presented. For political purposes, framing often presents facts in such a way that implicates a problem that is in need of a solution. Members of political parties attempt to frame issues in a way that makes a solution favoring their own political leaning appear as the most appropriate course of action for the situation at hand.<ref name="van der Pas">{{cite journal|last=van der Pas|first=D.|title=Making Hay While the Sun Shines: Do Parties Only Respond to Media Attention When The Framing is Right?|journal=Journal of Press/Politics|year=2014|volume=19|issue=1|pages=42β65|doi=10.1177/1940161213508207|s2cid=220652512 }}<!--|access-date=6 March 2014--></ref> As understood in [[social theory]], framing is a [[Schema (psychology)|schema]] of [[interpretation (logic)|interpretation]], a collection of [[Anecdotal evidence|anecdotes]] and [[stereotype]]s, that individuals rely on to understand and respond to events.<ref name="Goffman1974">Goffman, E. (1974). ''Frame Analysis: An Essay on the Organization of Experience''. Cambridge, MA: Harvard University Press.</ref> People use filters to make sense of the world, the choices they then make are influenced by their creation of a frame. Cultural bias is the related phenomenon of interpreting and judging phenomena by standards inherent to one's own culture. Numerous such biases exist, concerning cultural norms for color, location of body parts, [[mate selection]], concepts of [[justice]], [[linguistics|linguistic]] and [[logic]]al validity, acceptability of [[evidence]], and [[taboo]]s. Ordinary people may tend to imagine other people as basically the same, not significantly more or less valuable, probably attached emotionally to different groups and different land.
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