Editing Archetype (section)

=== Neo-Jungian concepts ===
Other authors, such as [[Carol S. Pearson|Carol Pearson]] and Margaret Mark, have attributed 12 different archetypes to Jung, organized in three overarching categories, based on a fundamental driving force. These include:<ref>{{Cite web|url=https://mainform.net/12-jungian-archetypes/|title=Archetypes – 12 Jungian types of human|website=mainform.net|access-date=2019-05-10}}{{dead link|date=March 2025|bot=medic}}{{cbignore|bot=medic}}</ref>
{{columns-list|colwidth=20em|style=width:900px|
{{Bulleted list|'''Ego types''':
{{Ordered list|1=Innocent|2=Orphan/regular guy or gal|3=Hero|4=Caregiver}}|'''Soul types''':
{{Ordered list|1=Explorer|2=Rebel|3=Lover|4=Creator}}|'''Self types''':
{{Ordered list|1=Jester|2=Sage|3=Magician|4=Ruler}}
}}
}}
Other authors, such as Margaret Hartwell and Joshua Chen, go further to give these 12 archetypes families 5 archetypes each.
They are as follows:<ref>{{Cite book|last=Mumfrey|first= W. H.|url=http://worldcat.org/oclc/1088338691|title=Archetypes in Branding : a Toolkit for Creatives and Strategists.|date=2009|publisher=Adams Media Corporation|isbn=978-1-4403-0788-1|oclc=1088338691}}</ref>
{{columns-list|colwidth=20em|style=width:900px|
{{Bulleted list|'''Innocent Family''':
{{Ordered list|1=Innocent|2=Child|3=Dreamer|4=Idealist|5=Muse}}|'''Citizen Family''':
{{Ordered list|1=Citizen|2=Advocate|3=Everyman|4=Networker|5=Servant}}|'''Hero Family''':
{{Ordered list|1=Hero|2=Athlete|3=Liberator|4=Rescuer|5=Warrior}}|'''Caregiver family''':
{{Ordered list|1=Caregiver|2=Angel|3=Guardian|4=Healer|5=Samaritan}}|'''Explorer Family''':
{{Ordered list|1=Explorer|2=Adventurer|3=Pioneer|4=Generalist|5=Seeker}}|'''Rebel Family''':
{{Ordered list|1=Rebel|2=Activist|3=Gambler|4=Maverick|5=Reformer}}|'''Lover Family''':
{{Ordered list|1=Lover|2=Companion|3=Hedonist|4=Matchmaker|5=Romantic}}|'''Creator Family''':
{{Ordered list|1=Creator|2=Artist|3=Entrepreneur|4=Storyteller|5=Visionary}}|'''Jester Family''':
{{Ordered list|1=Jester|2=Clown|3=Entertainer|4=Provocateur|5=Shapeshifter}}|'''Sage Family''':
{{Ordered list|1=Sage|2=Detective|3=Mentor|4=Shaman|5=Translator}}|'''Magician Family''':
{{Ordered list|1=Magician|2=Alchemist|3=Engineer|4=Innovator|5=Scientist}}|'''Sovereign Family''':
{{Ordered list|1=Sovereign|2=Ambassador|3=Judge|4=Patriarch|5=Ruler}}|
}}
}}