Editing World music (section)

===Western===
The most common name for this form of music is also "folk music", but is often called "contemporary folk music" or "folk revival music" to make the distinction.<ref name="AboutDefinition">{{cite web |url=http://folkmusic.about.com/od/glossary/g/FolkMusic.htm |publisher=About.com definition |title=Folk Music |first1=Kim |last1=Ruehl |access-date=August 18, 2011 |archive-date=November 22, 2016 |archive-url=https://web.archive.org/web/20161122200209/http://folkmusic.about.com/od/glossary/g/FolkMusic.htm |url-status=dead }}</ref> The transition was somewhat centered in the US and is also called the [[American folk music revival]].<ref>{{Cite web|url=https://www.loc.gov/folklife/guide/folkmusicandsong.html|title=Folk Music and Song: American Folklife Center: An Illustrated Guide (Library of Congress)|website=Loc.gov|access-date=9 June 2022|archive-date=22 October 2019|archive-url=https://web.archive.org/web/20191022003629/http://www.loc.gov/folklife/guide/folkmusicandsong.html|url-status=live}}</ref> Fusion genres such as [[folk rock]] and others also evolved within this phenomenon.

==== 1987 industry meeting ====
[[File:Paul Simon Artifacts - Rock and Roll Hall of Fame (2014-12-30 00.00.00 by Sam Howzit).jpg|thumb|right|230px|Paul Simon had released a Southern African music-influenced album after falling in love with this music.]]
On 29 June 1987, a meeting of interested parties gathered to capitalize on the marketing of non-Western folk music. [[Paul Simon]] had released the world music-influenced album ''[[Graceland (album)|Graceland]]'' in 1986.<ref>{{Cite web|url=http://www.paulsimon.com/music/graceland/|title=Graceland|website=Paulsimon.com|access-date=2019-06-14|archive-date=2019-05-18|archive-url=https://web.archive.org/web/20190518073556/https://www.paulsimon.com/music/graceland/|url-status=live}}</ref> The concept behind the album had been to express his own sensibilities using the sounds he had fallen in love with while listening to [[Music of Africa#West, Central, Southeast and South Africa|artists from Southern Africa]], including [[Ladysmith Black Mambazo]] and [[Savuka]]. This project and the work of [[Peter Gabriel]] and [[Johnny Clegg (musician)|Johnny Clegg]] among others had, to some degree, introduced non-Western music to a wider audience. They saw this as an opportunity.

In an unprecedented move, all of the world music labels coordinated together and developed a compilation cassette for the cover of the music magazine ''[[NME]]''. The overall running time was 90 minutes, each package containing a mini-catalog showing the other releases on offer.

By the time of a second meeting it became clear that a successful campaign required its own dedicated press officer. The press officer would be able to juggle various deadlines and sell the music as a concept—not just to national stations, but also regional [[DJ]]s keen to expand their musical variety. DJs were a key resource as it was important to make "world music" important to people outside London—most regions after all had a similarly heritage to tap into. A cost-effective way of achieving all this would be a leafleting campaign.

The next step was to develop a world music chart, gathering together selling information from around fifty shops, so that it would finally be possible to see which were big sellers in the genre—so new listeners could see what was particularly popular. It was agreed that the ''NME'' could again be involved in printing the chart and also ''[[Music Week]]'' and the London [[listings magazine]] ''[[City Limits (London magazine)|City Limits]]''. It was also suggested that [[Andy Kershaw]] might be persuaded to do a run down of this chart on his show regularly.