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=== 2010β2020 === [[File:Wizards of the Coast logo.svg|right|thumb|180px|Wizards of the Coast logo from 2010 to 2021]] In 2012, [[Ethan Gilsdorf]] writing for ''[[The New York Times]]'' reported sales of ''Dungeons & Dragons'' products had slumped.<ref name=":5" /> Despite the company not releasing sales figures, analysts and gaming experts noted sales had been declining.<ref name=":5">{{Cite news |url=https://www.nytimes.com/2012/01/10/arts/video-games/dungeons-dragons-remake-uses-players-input.html |title=Dungeons & Dragons Remake Uses Players' Input |last=Gilsdorf |first=Ethan |date=2012-01-09 |work=The New York Times |access-date=2019-07-09 |language=en-US |issn=0362-4331 |archive-date=January 10, 2012 |archive-url=https://web.archive.org/web/20120110182243/http://www.nytimes.com/2012/01/10/arts/video-games/dungeons-dragons-remake-uses-players-input.html |url-status=live }}</ref> That year, WotC announced a public playtest to develop a new edition of ''Dungeons & Dragons'' called ''[[D&D Next]]''.<ref name=":5" /><ref>{{Cite magazine |url=https://newsfeed.time.com/2012/01/11/diy-dd-dungeons-dragons-crowdsources-the-classic-game/ |title=DIY D&D: Dungeons & Dragons Crowdsources the Classic Game |last=Locker |first=Melissa |magazine=Time |access-date=2019-07-09 |language=en-US |issn=0040-781X}}</ref><ref>{{Cite magazine |url=https://www.wired.com/2012/01/5th-edition-dungeons-and-dragons/ |title=5th Edition D&D Is in Development -- Should We Care? |last=Harnish |first=M. J. |date=2012-01-09 |magazine=Wired |access-date=2019-07-09 |issn=1059-1028}}</ref><ref>{{Cite magazine |url=https://www.wired.com/2012/05/d-d-update-mike-mearls/ |title=Where Is D&D Headed Next? An Update with Mike Mearls ... And the Public Playtest Begins |last=Gilsdorf |first=Ethan |date=2012-05-22 |magazine=Wired |access-date=2019-07-09 |issn=1059-1028}}</ref> The 5th edition of ''Dungeons & Dragons'' was released on July 15, 2014, with the ''[[Dungeons & Dragons Starter Set#Starter Set|Dungeons & Dragons Starter Set]]''.<ref>{{cite web |url=https://www.polygon.com/2014/8/11/5991925/dungeons-and-dragons-5th-edition-gives-freedom-back-to-the-dungeon |title=Dungeons and Dragons 5th Edition gives freedom back to the Dungeon Master |last=Hall |first=Charlie |date=2014-08-11 |website=[[Polygon (website)|Polygon]] |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708172017/https://www.polygon.com/2014/8/11/5991925/dungeons-and-dragons-5th-edition-gives-freedom-back-to-the-dungeon |url-status=live }}</ref><ref>{{cite web |url=https://boingboing.net/2014/12/09/the-awesome-glory-that-is-dung.html |title=The awesome glory that is Dungeons and Dragons 5th Edition / Boing Boing |website=boingboing.net |date=December 9, 2014 |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708172017/https://boingboing.net/2014/12/09/the-awesome-glory-that-is-dung.html |url-status=live }}</ref><ref>{{cite web |url=http://diehardgamefan.com/2014/07/04/unboxing-the-dd-starter-set-dungeons-dragons-fifth-editiondd-next/ |title=Unboxing the D&D Starter Set (Dungeons & Dragons Fifth Edition/D&D Next) |last=Lucard |first=Alex |date=July 4, 2014 |website=Diehard Gamefan |language=en-US |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708172021/http://diehardgamefan.com/2014/07/04/unboxing-the-dd-starter-set-dungeons-dragons-fifth-editiondd-next/ |url-status=dead }}</ref> In 2014, 126,870 units of the ''Dungeons & Dragons Starter Set'' were sold, and in 2018, 306,670 units of the product were sold.<ref name=":7">{{Cite news |url=https://www.bloomberg.com/news/features/2019-07-08/how-to-be-a-professional-dungeons-dragons-master-hosting-games |title=The Rise of the Professional Dungeon Master |last=Pilon |first=Mary |date=July 8, 2019 |work=Bloomberg |access-date=July 9, 2019 |archive-date=July 10, 2019 |archive-url=https://web.archive.org/web/20190710004711/https://www.bloomberg.com/news/features/2019-07-08/how-to-be-a-professional-dungeons-dragons-master-hosting-games |url-status=live }}</ref> Throughout the 2010s, WotC and its products continued to earn awards. This included multiple 2015 [[Origins Award]]s, such as: ''Role-Playing Game Fan Favorite'' (''Dungeon & Dragons: [[Player's Handbook#Dungeons & Dragons 5th Edition|Players Handbook]]''), ''Role-Playing Supplement'' ''Fan Favorite'' (''Dungeon & Dragons: [[Monster Manual#Dungeons & Dragons 5th edition|Monster Manual]]''), and ''Collectible Card Game'' (''Magic the Gathering'': ''[[Khans of Tarkir]]'').<ref>{{cite web |url=https://www.originsgamefair.com/origins-awards-winners |title=Origins Awards Winners |website=Origins Game Fair |language=en-US |access-date=2019-07-09 |archive-date=July 9, 2019 |archive-url=https://web.archive.org/web/20190709024358/https://www.originsgamefair.com/origins-awards-winners |url-status=dead}}</ref> WotC won the 2015 Gold [[ENnies|Ennie Award]] for "Fan's Choice for Best Publisher"<ref>{{cite web |url=http://www.ennie-awards.com/blog/about-us/2015-ennie-award-winners/ |title=2015 ENnie Award Winners | ENnie Awards |website=www.ennie-awards.com |access-date=15 May 2022 |archive-url=https://web.archive.org/web/20190831054410/http://www.ennie-awards.com/blog/about-us/2015-ennie-award-winners/ |archive-date=31 August 2019 |url-status=dead}}</ref> and won the 2017 Gold Ennie Awards for "Fan's Choice for Best Publisher".<ref>{{cite web |url=http://www.ennie-awards.com/blog/about-us/2017-noms-and-winners |title=2017 Noms and Winners | ENnie Awards |website=www.ennie-awards.com |access-date=15 May 2022 |archive-url=https://web.archive.org/web/20190823074115/http://www.ennie-awards.com/blog/about-us/2017-noms-and-winners |archive-date=23 August 2019 |url-status=dead}}</ref> In 2014, [[20th Century Fox]] acquired the screen rights to ''Magic: The Gathering'' to produce a movie series with [[Simon Kinberg]] attached to the project.<ref>{{cite web |url=https://variety.com/2014/film/news/fox-developing-a-magic-the-gathering-movie-1201053456/ |title=Fox Developing a 'Magic: the Gathering' Movie |last=Kroll |first=Justin |date=2014-01-13 |website=Variety |language=en |access-date=2019-07-08 |archive-date=July 9, 2019 |archive-url=https://web.archive.org/web/20190709004713/https://variety.com/2014/film/news/fox-developing-a-magic-the-gathering-movie-1201053456/ |url-status=live }}</ref><ref>{{cite web |url=https://www.polygon.com/2014/1/14/5306658/20th-century-fox-developing-magic-the-gathering-movie-series |title=Magic: The Gathering film series on the cards for 20th Century Fox |last=Pitcher |first=Jenna |date=2014-01-14 |website=[[Polygon (website)|Polygon]] |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708233220/https://www.polygon.com/2014/1/14/5306658/20th-century-fox-developing-magic-the-gathering-movie-series |url-status=live }}</ref> Also in 2014, WotC filed a lawsuit against [[Cryptozoic Entertainment]] and Hex Entertainment alleging their online card game ''[[Hex: Shards of Fate]]'' was a clone of ''Magic: The Gathering''.<ref>{{cite web |url=https://kotaku.com/wizards-of-the-coast-is-suing-someone-for-cloning-magic-1576546829 |title=Wizards Of The Coast Is Suing Someone For Cloning Magic: The Gathering |last=LeJacq |first=Yannick |website=Kotaku |date=May 14, 2014 |language=en-US |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708233221/https://kotaku.com/wizards-of-the-coast-is-suing-someone-for-cloning-magic-1576546829 |url-status=live }}</ref> The three companies agreed to a settlement the following year.<ref>{{cite web |url=https://www.gamasutra.com/view/news/254889/16_months_on_Wizards_of_the_Coast_settles_Hex_Shards_of_Fate_lawsuit.php |title=16 months on, Wizards of the Coast settles Hex: Shards of Fate lawsuit |last=Kerr |first=Chris |website=www.gamasutra.com |date=September 29, 2015 |language=en |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708233220/https://www.gamasutra.com/view/news/254889/16_months_on_Wizards_of_the_Coast_settles_Hex_Shards_of_Fate_lawsuit.php |url-status=dead }}</ref> In 2015, it was reported an estimated 20 million people played ''Magic: The Gathering'' and that the game had tournaments, a professional league, and a weekly organized game program called [[Friday Night Magic]].<ref>{{Cite news |url=https://www.theguardian.com/technology/2015/jul/10/magic-the-gathering-pop-culture-hit-where-next |title=How Magic: The Gathering became a pop-culture hit β and where it goes next |last=Duffy |first=Owen |date=2015-07-10 |work=The Guardian |access-date=2019-07-08 |language=en-GB |issn=0261-3077 |archive-date=February 4, 2021 |archive-url=https://web.archive.org/web/20210204180206/https://www.theguardian.com/technology/2015/jul/10/magic-the-gathering-pop-culture-hit-where-next |url-status=live }}</ref> Since the release of the 5th edition, WotC has published more than twenty ''Dungeon & Dragons'' books, including new [[List of Dungeons & Dragons rulebooks#Dungeons & Dragons 5th edition|rulebooks, campaign guides and adventure modules]].<ref>{{cite web |url=https://www.penguinrandomhouse.ca/imprints/WC/wizards-coast/books |title=Books {{!}} Wizards of the Coast |website=Penguin Random House Canada |language=en |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708173128/https://www.penguinrandomhouse.ca/imprints/WC/wizards-coast/books |url-status=live }}</ref><ref>{{cite web |url=https://www.pastemagazine.com/articles/2019/07/dungeons-and-dragons-next.html |title=Dungeons & Dragons Expands Its Line with Three New Releases |last=Kunzelman |first=Cameron |date=July 3, 2019 |website=Paste Magazine |language=en |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708173136/https://www.pastemagazine.com/articles/2019/07/dungeons-and-dragons-next.html |url-status=live }}</ref> According to ''[[The Seattle Times]]'', 2017 had "the most number of players in its history".<ref>{{cite web |url=https://www.seattletimes.com/life/lifestyle/behind-the-scenes-of-the-making-of-dungeons-dragons/ |title=Behind the scenes of the making of Dungeons & Dragons |last=Brodeur |first=Nicole |date=2018-05-04 |website=[[The Seattle Times]] |language=en-US |url-status=live |archive-url=https://web.archive.org/web/20180513132519/https://www.seattletimes.com/life/lifestyle/behind-the-scenes-of-the-making-of-dungeons-dragons/ |archive-date=13 May 2018 |access-date=2020-02-25}}</ref> Writing for ''[[Bloomberg Businessweek|Bloomberg]]'', [[Mary Pilon]] reported sales of the 5th edition of ''Dungeon & Dragons'' rose 41 percent in 2017 compared to the year before, and in 2018 rose another 52 percent. Pilon also said in 2017, nine million people watched others play ''D&D'' on the video-sharing platform [[Twitch (service)|Twitch]].<ref name=":7" /> In 2016, WotC partnered with [[OneBookShelf]] to create an online community-content platform called [[Dungeon Masters Guild]] (DMsGuild) that allowed creators to make and sell content using WotC's properties. Users of DMsGuild could also purchase earlier editions of ''Dungeon & Dragons'' as PDFs and as [[Print on demand|print-on-demand]] books.<ref>{{cite web |url=https://kotaku.com/d-ds-dungeon-masters-guild-wants-players-to-monetize-fa-1784518350 |title=D&D's Dungeon Masters Guild Wants Players To Monetize Fan Content |last=D'Anastasio |first=Cecilia |website=Kotaku |date=July 29, 2016 |language=en-US |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708175300/https://kotaku.com/d-ds-dungeon-masters-guild-wants-players-to-monetize-fa-1784518350 |url-status=live }}</ref><ref>{{cite web |url=https://venturebeat.com/2018/07/29/the-d20-beat-the-dms-guild-is-a-fantastic-way-for-dd-to-resurrect-old-settings/ |title=The D20 Beat: The DM's Guild is a fantastic way for D&D to resurrect old settings |date=2018-07-29 |website=VentureBeat |language=en-US |access-date=2019-07-08 |archive-date=October 29, 2020 |archive-url=https://web.archive.org/web/20201029050705/https://venturebeat.com/2018/07/29/the-d20-beat-the-dms-guild-is-a-fantastic-way-for-dd-to-resurrect-old-settings/ |url-status=live }}</ref><ref>{{cite web |url=https://www.dmsguild.com/about.php |title=About Us |website=Dungeon Masters Guild |access-date=2019-07-08 |archive-date=June 30, 2019 |archive-url=https://web.archive.org/web/20190630191143/https://www.dmsguild.com/about.php |url-status=live }}</ref> In 2016, Chris Cocks replaced Greg Leeds as president of WotC.<ref>{{cite press release |title=Hasbro Announces New Leadership for Wizards of the Coast |url=http://www.businesswire.com/news/home/20160411006121/en/ |location=Pawtucket, R.I. |publisher=Hasbro |agency=Business Wire |date=April 11, 2016 |access-date=September 7, 2016}}</ref><ref name=":0">{{cite web |url=http://www.rentonreporter.com/business/wizards-of-the-coast-brings-a-bit-of-magic-to-renton/ |title=Wizards of the Coast brings a bit of Magic to Renton |last=McFadden |first=Adam |date=2012-06-27 |website=Renton Reporter |language=en-US |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708170851/http://www.rentonreporter.com/business/wizards-of-the-coast-brings-a-bit-of-magic-to-renton/ |url-status=live }}</ref><ref>{{cite web |url=https://www.geekwire.com/2018/little-kid-president-company-wizards-coast-leader-stays-ever-evolving-game/ |title=From little kid to president of the company, Wizards of the Coast leader stays in the ever-evolving game |date=2018-10-30 |website=GeekWire |language=en-US |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708170849/https://www.geekwire.com/2018/little-kid-president-company-wizards-coast-leader-stays-ever-evolving-game/ |url-status=live }}</ref><ref>{{cite web |url=https://www.polygon.com/2016/10/19/13334400/dungeons-and-dragons-movie-director-script |title=The next D&D movie has a very low bar to clear |last=Hall |first=Charlie |date=2016-10-19 |website=[[Polygon (website)|Polygon]] |access-date=2019-07-08 |archive-date=July 8, 2019 |archive-url=https://web.archive.org/web/20190708170847/https://www.polygon.com/2016/10/19/13334400/dungeons-and-dragons-movie-director-script |url-status=live }}</ref> Giaco Furino writing for ''[[Vice Media|Vice]]'' reported high tensions over deadlines at the company.<ref>{{cite web |url=https://www.vice.com/en/article/i-spent-a-gloriously-geeky-day-with-the-makers-of-dungeons-dragons/ |title=I Spent a Gloriously Geeky Day with the Makers of Dungeons & Dragons |last=Furino |first=Giaco |date=2016-09-12 |website=Vice |language=en-US |access-date=2019-07-09 |archive-date=July 9, 2019 |archive-url=https://web.archive.org/web/20190709003641/https://www.vice.com/en_us/article/4w5xxp/i-spent-a-gloriously-geeky-day-with-the-makers-of-dungeons-dragons |url-status=live }}</ref> In 2019, WotC became a member of the [[Entertainment Software Association]].<ref>{{cite web |date=2019-08-07 |title=Video Game Industry Commitments to Further Inform Consumer Purchases |url=https://www.theesa.com/perspectives/video-game-industry-commitments-to-further-inform-consumer-purchases/ |access-date=2020-10-19 |website=Entertainment Software Association |language=en-US |archive-date=October 22, 2020 |archive-url=https://web.archive.org/web/20201022112046/https://www.theesa.com/perspectives/video-game-industry-commitments-to-further-inform-consumer-purchases/ |url-status=live }}</ref><ref>{{cite web |last=Lopez |first=Ule |date=2019-02-11 |title=ESA is Joined by SEGA, Riot Games, THQ Nordic, and Other Publishers |url=https://www.vgr.com/sega-riot-games-thq-nordic-esa/ |access-date=2020-10-19 |website=VGR |language=en |archive-date=January 11, 2023 |archive-url=https://web.archive.org/web/20230111095320/https://www.vgr.com/sega-riot-games-thq-nordic-esa/ |url-status=live }}</ref> In April 2019, WotC announced the appointment of gaming-industry veteran [[James Ohlen]] as the head of its new studio in [[Austin, Texas]]; in January 2020 the new studio was revealed to be [[Archetype Entertainment]].<ref>{{cite magazine |title=Wizards of the Coast Opens New Austin Studio |magazine=Variety |date=24 April 2019 |url=https://variety.com/2019/gaming/news/wizards-of-the-coast-james-ohlen-1203196523/ |access-date=24 April 2019}}</ref><ref>{{cite web |url=https://www.eurogamer.net/articles/2020-01-31-ex-bioware-vets-working-on-story-driven-sci-fi-game-at-new-wizards-of-the-coast-studio |title=Ex-BioWare vets working on story-driven sci-fi game at new Wizards of the Coast studio |first=Matt |last=Wales |date=January 31, 2020 |access-date=February 13, 2020 |work=[[Eurogamer]] |archive-date=September 16, 2020 |archive-url=https://web.archive.org/web/20200916080210/https://www.eurogamer.net/articles/2020-01-31-ex-bioware-vets-working-on-story-driven-sci-fi-game-at-new-wizards-of-the-coast-studio |url-status=live }}</ref> In June 2019, internet-streaming service [[Netflix]] announced WoTC would work with [[Russo brothers|Anthony and Joe Russo]] to create an animated series based on the mythology of ''Magic: The Gathering''. The Russo brothers were [[executive producer]]s on the series, with writers [[Henry Gilroy]] and [[Jose Molina (writer)|Jose Molina]] as [[showrunner]]s, and [[Bardel Entertainment]] worked on animation.<ref>{{cite web |url=https://www.polygon.com/2019/6/3/18648018/magic-the-gathering-netflix-series-joe-anthony-russo |title=The directors of Avengers: Endgame are adapting Magic: The Gathering for Netflix |last=Patches |first=Matt |date=2019-06-03 |website=[[Polygon (website)|Polygon]] |access-date=2019-07-09 |archive-date=July 2, 2019 |archive-url=https://web.archive.org/web/20190702103253/https://www.polygon.com/2019/6/3/18648018/magic-the-gathering-netflix-series-joe-anthony-russo |url-status=live }}</ref><ref>{{cite web |url=https://www.newsweek.com/sandman-magic-gathering-witcher-every-major-fantasy-adaptation-coming-netflix-ahead-1446893 |title=Sandman, Magic the Gathering, The Witcher: Every major fantasy adaptation coming to Netflix ahead of 'streaming wars' with Disney and Apple |last=Joyner |first=Alfred |date=July 7, 2019 |website=Newsweek |language=en |access-date=2019-07-09 |archive-date=July 9, 2019 |archive-url=https://web.archive.org/web/20190709005119/https://www.newsweek.com/sandman-magic-gathering-witcher-every-major-fantasy-adaptation-coming-netflix-ahead-1446893 |url-status=live }}</ref> In July 2019, Joe Deaux reported in ''[[Bloomberg Businessweek|Bloomberg]]'': "''Magic'' is part of the [Hasbro's] 'franchise brands', a segment that accounted for $2.45 billion in net revenue for the company last year".<ref name=":4" /> According to Chris Cocks, ''Magic'' accounted for a "meaningful portion" of that sum and KeyBanc estimated the game's contribution was more than $500 million of the franchise brands.<ref name=":4" /> In 2019, WotC released a ''[[Hearthstone]]'' competitor called ''[[Magic: The Gathering Arena]]'', which is a [[free-to-play]] [[digital collectible card game]] with [[microtransaction]] purchases. It had been In open [[beta testing]] since September 2018.<ref>{{cite web |url=https://venturebeat.com/2018/09/19/magic-the-gathering-arena-open-beta-test-september-27/ |title=Magic: The Gathering β Arena launches open beta test September 27 |date=2018-09-19 |website=VentureBeat |language=en-US |access-date=2019-07-09 |archive-date=September 24, 2020 |archive-url=https://web.archive.org/web/20200924213630/https://venturebeat.com/2018/09/19/magic-the-gathering-arena-open-beta-test-september-27/ |url-status=live }}</ref><ref>{{cite web |url=https://www.destructoid.com/magic-arena-adds-a-battle-season-pass-gets-it-all-wrong-with-daily-xp-caps-559855.phtml |title=Magic: Arena adds a battle/season pass, gets it all wrong with daily XP caps |last=Carter |first=Chris |date=July 6, 2019 |website=Destructoid |language=en |access-date=2019-07-09 |archive-date=November 8, 2020 |archive-url=https://web.archive.org/web/20201108002350/https://www.destructoid.com/magic-arena-adds-a-battle-season-pass-gets-it-all-wrong-with-daily-xp-caps-559855.phtml |url-status=live }}</ref> Brett Andress, an analyst at [[KeyBanc Capital Markets]], predicted ''Magic: The Gathering Arena'' would boost earnings by at least 20 percent.<ref name=":4" />
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