Editing Walter Winterbottom (section)

==Sports administrator==
In 1962 Winterbottom resigned from the FA and took up an appointment as General Secretary of the [[Central Council of Physical Recreation]]<ref name="Mason 2008"/> and two years later became the director of the newly formed [[Sports Council]]. He stepped onto the wider stage of sport and emerged to have a profound effect on sport in Britain during the second half of the twentieth century.<ref>{{cite book|last=Holt, Richard|first=Mason, Anthony|title=Sport in Britain 1945–2000}}</ref>

===Central Council of Physical Recreation===
At the Central Council of Physical Education (CCPR) Winterbottom worked to provide coaches and better facilities for sports governing bodies. He soon became involved in the ongoing political debate about the recommendations of the 1960 Report of the [[Baron Wolfenden|Wolfenden]] Committee on Sport, which had recommended the establishment of a Sports Council responsible for distributing government money to sport. He was in favour but the CCPR was divided on the issue. In 1965 the Government under set up a Sports Council and Winterbottom was seconded to become the first director of the Sports Council<ref name="Anthony 2008"/> with [[Denis Howell]] as his chairman.

===Sports Council===
Winterbottom believed that participation in a sport played a much more important role in society that was generally accepted. For 16 years he battled to win significantly more investment in sport from national and local government to support a Sport for All campaign. Despite a harsh economic climate great progress was made in providing new facilities. In ten years 499 sports centres were built and 524 new swimming pools.<ref name="Coghlan">{{cite book |last=Coghlan |first=John |title=Sport and British Politics since 1960}}</ref> Under his leadership sports governing bodies were helped to develop more professional organisations and provide more coaches. He conceived the idea of the Sports Aid Foundation, raising money from industry to back young elite sportsmen and women with Olympic medal winning chances.

He was a member of the [[Council of Europe]] and Chairman of the Committee for the Development of Sport and was influential in the acceptance of the Sport For All concept by Canada and UNESCO.<ref name="Coghlan"/>