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== Fashion == [[File:Victoria Beckham During London Fashion Week Reception at Winfield House.jpg|thumb|upright|Beckham at [[London Fashion Week]] in 2015]] Beckham made a guest appearance on the catwalk for [[Maria Grachvogel]] on 17 February 2000, marking her debut as a model at [[London Fashion Week]].<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/entertainment/645034.stm|title=Posh spices up Fashion Week|date=16 February 2000|work=BBC News|access-date=1 May 2010|archive-date=1 June 2006|archive-url=https://web.archive.org/web/20060601160720/http://news.bbc.co.uk/1/hi/entertainment/645034.stm|url-status=live}}</ref> Beckham also acted as a British ambassador for [[Dolce and Gabbana]]<ref>{{cite web|url=http://www.vogue.co.uk/vogue_daily/story/story.asp?stid=10395|title=Posh sticks with D&G|date=17 May 2003|work=[[Vogue (magazine)|Vogue]]|url-status=dead|archive-url=https://web.archive.org/web/20070805054632/http://www.vogue.co.uk/vogue_daily/story/story.asp?stid=10395|archive-date=5 August 2007|access-date=19 December 2007}}</ref> and was briefly the face of [[Rocawear]] in 2003.<ref>{{cite web|url=http://www.contactmusic.com/new/xmlfeed.nsf/mndwebpages/posh%20ousts%20naomi%20as%20rocawear%20queen|title=Posh outs Naomi as Rocawear Queen|date=28 August 2003|work=Contact Music|access-date=19 December 2007|archive-date=28 December 2007|archive-url=https://web.archive.org/web/20071228195337/http://www.contactmusic.com/new/xmlfeed.nsf/mndwebpages/posh%20ousts%20naomi%20as%20rocawear%20queen|url-status=live}}</ref> Beckham designed a limited-edition fashion line for [[Rock and Republic|Rock & Republic]] called VB Rocks in 2004, consisting mainly of jeans for the high end of the market, retailing at approximately $300 in the US.<ref name="ok">{{cite web|url=http://www.okmagazine.com.au/Celebrities.html?p=celebrityProfile&celebrityId=45|title=Victoria Beckham|work=[[OK! Magazine]]|archive-url=https://web.archive.org/web/20070901114611/http://okmagazine.com.au/Celebrities.html?p=celebrityProfile&celebrityId=45|archive-date=1 September 2007|access-date=19 December 2007}}</ref> On 16 January 2006, Beckham walked the runway for [[Roberto Cavalli]] at [[Milan Fashion Week]], and was for a period exclusively dressed by him for red-carpet and social events.<ref>{{cite news|url=http://www.theage.com.au/news/fashion/posh-on-the-catwalk/2006/01/17/1137260029558.html|title=Posh on the catwalk|date=17 January 2006|work=[[The Age]]|access-date=19 December 2007|location=Melbourne|archive-date=25 December 2007|archive-url=https://web.archive.org/web/20071225073901/http://www.theage.com.au/news/fashion/posh-on-the-catwalk/2006/01/17/1137260029558.html|url-status=live}}</ref> For the March 2006 issue of ''[[Harper's Bazaar]]'', Beckham acted as fashion editor when she styled her close friend, [[Katie Holmes]], for a fashion shoot.<ref>{{cite web|url=https://people.com/celebrity/katie-holmes-i-love-calling-tom-husband/|title=Katie Holmes: I Love Calling Tom 'Husband'|date=2 February 2007|website=People|access-date=11 March 2019|archive-date=29 June 2020|archive-url=https://web.archive.org/web/20200629072627/https://people.com/celebrity/katie-holmes-i-love-calling-tom-husband/|url-status=live}}</ref> She has admitted to a personal love of sunglasses, saying "I'm quite obsessed with sunglasses. I collect vintage Guccis and Carreras – they can make virtually any outfit look cool."<ref name="guilty"/> After Beckham's departure from Rock & Republic, in September 2006, she furthered her fashion ventures by launching her own denim label, dvb Style.<ref name="ok"/><ref name="chinease"/> Beckham then launched a new official website, dvbstyle.com to promote her fashion work.<ref>{{cite web|url=http://www.entertainmentwise.com/news?id=23774|title=Victoria Beckham Launches A Fashion Website|work=Entertainment Wise|access-date=19 December 2007|archive-date=28 December 2007|archive-url=https://web.archive.org/web/20071228112103/http://www.entertainmentwise.com/news?id=23774|url-status=live}}</ref> On 14 June 2007, Beckham launched dvb Denim collection in New York at [[Saks Fifth Avenue]], along with unveiling her eyewear range in the United States for the first time.<ref>Nichols, Michelle. {{cite news|url=https://www.reuters.com/article/lifestyleMolt/idUSN1419692120070614|title=Victoria Beckham debuts fashion label in New York|date=14 June 2007|work=[[Reuters]]|access-date=19 December 2007|archive-date=28 December 2007|archive-url=https://web.archive.org/web/20071228133219/http://www.reuters.com/article/lifestyleMolt/idUSN1419692120070614|url-status=live}}</ref> In the same month, Beckham made her first appearance at London's annual Graduate Fashion Week as a judge alongside [[Glenda Bailey]] (editor-in-chief of ''Harper's Bazaar'') and [[Lanvin (clothing)|Lanvin]]'s [[Alber Elbaz]], to choose the winner of the [[River Island]] Gold Award, worth £20,000.<ref>{{cite news|url=https://www.telegraph.co.uk/fashion/main.jhtml?xml=/fashion/2007/06/03/gradfash03.xml|archive-url=https://web.archive.org/web/20070609162837/http://www.telegraph.co.uk/fashion/main.jhtml?xml=%2Ffashion%2F2007%2F06%2F03%2Fgradfash03.xml|url-status=dead|archive-date=9 June 2007|title=Graduate Fashion Week|last=Alexander|first=Hilary|date=3 June 2007|work=The Daily Telegraph|access-date=19 December 2007|location=London}}</ref> In August 2007, Intimately Beckham perfume was launched into US stores, one of more than 20 perfumes she and David Beckham have introduced over the years.<ref name="smell">{{cite web|url=http://www.today.com/id/20151670|title=Smell like Posh and Becks with new fragrances|work=MSN|date=6 August 2007|access-date=19 December 2007|archive-date=6 January 2014|archive-url=https://web.archive.org/web/20140106135031/http://www.today.com/id/20151670|url-status=dead}}</ref><ref name="Vogue Niven">{{cite magazine|last1=Niven|first1=Lisa|date=29 April 2013|title=Victoria Beckham's luxury fragrance|url=http://www.vogue.co.uk/beauty/2013/04/29/victoria-beckham-to-launch-fragrance-vogue-festival|magazine=Vogue|access-date=7 July 2014|archive-date=14 July 2014|archive-url=https://web.archive.org/web/20140714183151/http://www.vogue.co.uk/beauty/2013/04/29/victoria-beckham-to-launch-fragrance-vogue-festival|url-status=live}}</ref> In September 2007 her cosmetics line V-Sculpt was launched in Tokyo.<ref>{{cite web|url=http://www.styleteria.com/style/victoria-beckham-launches-make-up-line-in-tokyo/|title=Victoria Beckham's Make-Up Line – V-Sculpt in Tokyo|work=styleteria.com|url-status=dead|archive-url=https://web.archive.org/web/20071219133709/http://www.styleteria.com/style/victoria-beckham-launches-make-up-line-in-tokyo/|archive-date=19 December 2007|access-date=19 December 2007}}</ref> In a 2007 appearance at an LA Galaxy press conference, Beckham is credited with having popularised [[Roland Mouret]]'s 'moon dress' and his brand,<ref>{{cite news|url=https://www.theguardian.com/lifeandstyle/gallery/2008/may/19/fashion?picture=334195053|title=Grinning isn't glamorous|last=Greer|first=Germaine|date=19 May 2008|work=The Guardian|access-date=19 May 2008|location=London|author-link=Germaine Greer|archive-date=19 December 2013|archive-url=https://web.archive.org/web/20131219191315/http://www.theguardian.com/lifeandstyle/gallery/2008/may/19/fashion?picture=334195053|url-status=live}}</ref> and Beckham was also the face of [[Marc Jacobs]] for his Spring 2008 collection.<ref>{{cite news|url=http://www.nzherald.co.nz/category/story.cfm?c_id=42&objectid=10479617|title=Marc Jacobs latest look: Posh|date=2 December 2007|work=[[The New Zealand Herald]]|access-date=19 December 2007}}</ref> The fashion magazine covers Beckham has appeared on during her career include ''[[I-D]]'' in 2004 and ''[[W (magazine)|W]]'' in 2007.<ref name="LDN Rayment">{{cite news|url=http://ldnfashion.com/news-features/victoria-beckham-magazine-covers/|title=In Pictures: Victoria Beckham's Best Magazine Covers|last1=Rayment|first1=Sharn|date=7 February 2012|access-date=6 July 2014|publisher=LDN Fashion|archive-date=14 July 2014|archive-url=https://web.archive.org/web/20140714213611/http://ldnfashion.com/news-features/victoria-beckham-magazine-covers/|url-status=live}}</ref> Her first ''[[Vogue (magazine)|Vogue]]'' appearance was the April 2008 [[Vogue (British magazine)|British edition]]. This was followed by ''[[Vogue India]]'', ''[[Vogue Paris]]'' as well as the German, Russian, Australian, Turkish, Taiwanese, Chinese and Spanish editions.<ref>{{cite web|url=http://www.vogue.co.uk/news/daily/090123-victoria-beckham-in-russian-vogue|title=Victoria Beckham in Russian Vogue|work=Vogue}}{{dead link|date=December 2017|bot=InternetArchiveBot|fix-attempted=yes}}</ref> Beckham has also graced various international editions of ''Harper's Bazaar'' and ''[[Elle (magazine)|Elle]]''. On 17 July 2018, Victoria's collection of her [[Reebok]] collaboration was launched.<ref>{{cite news|url=https://www.glamour.com/story/victoria-beckham-reebok-collection|title=Victoria Beckham's First Collection for Reebok Is Here—and It's Inspired by Shaq|last=Park|first=Andrea|work=Glamour|access-date=24 August 2018|archive-date=24 August 2018|archive-url=https://web.archive.org/web/20180824005957/https://www.glamour.com/story/victoria-beckham-reebok-collection|url-status=live}}</ref> ===Launch of fashion label=== Beckham's eponymous label was launched in September 2008.<ref>{{cite news|url=https://www.theguardian.com/lifeandstyle/2008/sep/09/celebrity.fashion|title=Victoria Beckham impresses on debut|last=Cartner-Morley|first=Jess|date=9 September 2008|work=The Guardian|access-date=10 September 2008|location=London|archive-date=2 September 2013|archive-url=https://web.archive.org/web/20130902222219/http://www.theguardian.com/lifeandstyle/2008/sep/09/celebrity.fashion|url-status=live}}</ref> By 2011, it had grown into a fixture of New York Fashion Week and a lower-priced Victoria by Victoria Beckham label was introduced. In the first quarter of 2011–12, it was predicted to generate annual sales of more than £60 million.<ref name="DT White"/><ref name="Vogue Milligan">{{cite magazine|last1=Milligan|first1=Laura|date=24 October 2011|title=Beckham's Boost|url=http://www.vogue.co.uk/news/2011/10/24/victoria-beckham-sales-increase---%C2%A360-million-this-year|magazine=Vogue|archive-url=https://web.archive.org/web/20140714192559/http://www.vogue.co.uk/news/2011/10/24/victoria-beckham-sales-increase---%C2%A360-million-this-year|archive-date=14 July 2014|access-date=6 July 2014|url-status=dead}}</ref> Known initially for its dresses, the range has expanded into separates and luxury handbags selling at up to £18,000. Alongside the main fashion line and diffusion range, the Victoria Beckham brand still includes separate denim, eyewear and fragrance lines.<ref name="DT White"/> In November 2011, Victoria Beckham won Designer Brand of the Year at the [[British Fashion Awards]].<ref name="Telegraph article"/> In September 2012, Victoria Beckham was the most talked about designer on [[Twitter]] during [[New York Fashion Week]], also acquiring 57,000 new followers during the shows according to research by The Whispr Group.<ref name="Vogue Karmali">{{cite magazine|last1=Karmali|first1=Sarah|title=On Twitter|url=http://www.vogue.co.uk/news/2012/09/21/victoria-beckham-most-talked-about-designer-on-twitter-new-york-fashion-week|magazine=Vogue|access-date=6 July 2014|archive-date=14 July 2014|archive-url=https://web.archive.org/web/20140714152611/http://www.vogue.co.uk/news/2012/09/21/victoria-beckham-most-talked-about-designer-on-twitter-new-york-fashion-week|url-status=live}}</ref> Writing in ''[[The Independent]]'' in February 2014, Alexander Fury described how Victoria Beckham had made the transition from novelty to respected designer, citing her recent guest editorship of French ''[[Vogue Paris|Vogue]]'' and forthcoming participation in a panel discussion with the dean of [[Parsons The New School for Design|Parsons]] design school in New York. The article concluded that the brand's sales were down to the appeal of the designs themselves, not the celebrity association.<ref name="Independent Fury">{{cite news|url=https://www.independent.co.uk/life-style/fashion/news/fashion-victim-to-style-victor-victoria-beckhams-journey-from-spice-girl-to-respected-fashion-designer-9117070.html|title=Fashion victim to style victor: Victoria Beckham's journey from Spice Girl to respected fashion designer|last1=Fury|first1=Alexander|date=9 February 2014|newspaper=The Independent|access-date=7 July 2014|archive-date=14 July 2014|archive-url=https://web.archive.org/web/20140714180102/http://www.independent.co.uk/life-style/fashion/news/fashion-victim-to-style-victor-victoria-beckhams-journey-from-spice-girl-to-respected-fashion-designer-9117070.html|url-status=dead}}</ref> In 2017, Beckham's new collection for [[Target Corporation|Target]] featured a wide range of sizes from XS to 3X for women. Beckham also introduced a new line for children's wear.<ref>{{cite news|url=https://www.popsugar.com/fashion/Victoria-Beckham-Target-Collaboration-Spring-2017-42587967|title=You Can Shop Victoria Beckham For Target Right Now|last=Wasilak|first=Sarah|work=POPSUGAR Fashion|access-date=3 October 2017|archive-date=3 October 2017|archive-url=https://web.archive.org/web/20171003225655/https://www.popsugar.com/fashion/Victoria-Beckham-Target-Collaboration-Spring-2017-42587967|url-status=live}}</ref> In 2018, the collection was presented at [[London Fashion Week]] instead of at New York Fashion Week as normal.<ref>{{cite news|url=https://www.nytimes.com/2018/09/16/style/victoria-beckham-london-fashion-show.html|title=Victoria Beckham Sells Her Clothes Herself|last1=Paton|first1=Elizabeth|date=16 September 2018|newspaper=The New York Times|access-date=21 September 2018|archive-date=20 September 2018|archive-url=https://web.archive.org/web/20180920151203/https://www.nytimes.com/2018/09/16/style/victoria-beckham-london-fashion-show.html|url-status=live}}</ref> In 2019, a spokesperson for the brand confirmed that the line would remain fur-free, and announced that as of the autumn/winter collection, it would also be free of any exotic skins.<ref>Alice Newbold, "[https://www.vogue.co.uk/article/victoria-beckham-bans-exotic-skins Victoria Beckham Bans Exotic Skins] {{Webarchive|url=https://web.archive.org/web/20190217142255/https://www.vogue.co.uk/article/victoria-beckham-bans-exotic-skins |date=17 February 2019 }}," ''British Vogue'', 12 February 2019.</ref> === Business difficulties === Despite her high social profile, her fashion brand has not been a business success. In 2018 the label was losing £4,000 a day.<ref>{{cite web|url=https://www.thetimes.com/article/victoria-beckhams-fashion-label-loses-4-000-a-day-82hdd59p8?gclid=EAIaIQobChMIhtrXhPPL-wIVDrbtCh23tACHEAMYASAAEgK4vvD_BwE|title=Victoria Beckham's fashion label loses £4,000 a day|website=The Times|last=Ramzan|first=Iram|date=16 September 2018|access-date=26 November 2022}}</ref> In November 2019, the BBC reported that "Victoria Beckham's fashion business has posted another annual loss as demand for the former Spice Girl's high end clothes "plateaued". Victoria Beckham Limited, which has not made a profit since it launched in 2008, reported a loss of £12.3m for 2018. Sales slipped 16% to £35m, amid weaker wholesale demand. Chairman Ralph Toledano said sales of clothing and accessories had levelled off after years of growth. "The performance was in line with expectations, so we were not surprised. Our goal is to reach profitability as soon as possible," he told trade journal Business of Fashion. "Mrs Beckham launched her label in 2008 with a collection of luxury dresses, and now sells fashion and accessories in more than 400 stores around the world." <ref>BBC Business News, "[https://www.bbc.co.uk/news/business-50571458] {{Webarchive|url=https://web.archive.org/web/20200102213924/https://www.bbc.co.uk/news/business-50571458|date=2 January 2020}}," ''BBC News'', 27 November 2019.</ref> In 2022, Beckham's fashion label was £54 million in debt.<ref>{{cite web|url=https://fashionunited.uk/news/business/victoria-beckham-s-brand-reportedly-facing-54-million-pound-debt/2022081564630|title=Victoria Beckham's brand reportedly facing 54 million pound debt|website=Fashion United|last=Douglass|first=Rachel|date=15 August 2022|access-date=26 November 2022}}</ref><ref>{{cite web|url=https://www.independent.co.uk/life-style/fashion/victoria-beckham-brand-debt-53-million-b2144756.html|website=[[The Independent]]|last=Petter|first=Olivia|date=14 August 2022|access-date=30 March 2023 |title=Victoria Beckham brand 'has debts of £53.9m'}}</ref> === Victoria Beckham Beauty === In September 2019, Beckham launched the beauty brand "Victoria Beckham Beauty".<ref>{{cite news|url=https://www.theguardian.com/fashion/2019/sep/15/victoria-beckham-announces-launch-of-own-makeup-brand|title=Victoria Beckham launches makeup range and targets wellness market|last=Cartner-Morley|first=Jess|date=15 September 2019|work=The Guardian|access-date=25 October 2019|issn=0261-3077|archive-date=25 October 2019|archive-url=https://web.archive.org/web/20191025131122/https://www.theguardian.com/fashion/2019/sep/15/victoria-beckham-announces-launch-of-own-makeup-brand|url-status=live}}</ref> Together with co-founder Sarah Creal, she showcased the brand at [[London Fashion Week]]. Secondary packaging of the makeup is made from 100% [[post-consumer waste]], while shipping materials are either [[recyclable]] or [[Biodegradation|biodegradable]]. Beckham has described it as "active and effective, but clean and kind".<ref>{{cite web|url=https://www.thailandtatler.com/style/victoria-beckham-launches-beauty-brand-london-fashion-week|title=Victoria Beckham Launches New Beauty Brand During London Fashion Week|last=AFP|date=24 September 2019|website=Thailand Tatler|access-date=25 October 2019|archive-date=25 October 2019|archive-url=https://web.archive.org/web/20191025131122/https://www.thailandtatler.com/style/victoria-beckham-launches-beauty-brand-london-fashion-week|url-status=live}}</ref><ref>{{cite web|url=https://www.vogue.co.uk/fashion/article/suzymenkes-victoria-beckham-make-up-beauty|title=SuzyLFW: Victoria Beckham takes make-up into her own hands|website=British Vogue|date=14 September 2019|access-date=25 October 2019|archive-date=23 October 2019|archive-url=https://web.archive.org/web/20191023050053/https://www.vogue.co.uk/fashion/article/suzymenkes-victoria-beckham-make-up-beauty|url-status=live}}</ref> The brand's first line of products was [[Cosmetics|eye makeup]], and included eye liner,<ref>{{cite web|url=https://metro.co.uk/2019/09/13/victoria-beckham-finally-launching-beauty-line-might-well-take-money-now-10738257/|title=Victoria Beckham finally launching beauty line after months of teasing products|date=13 September 2019|website=Metro|access-date=25 October 2019|archive-date=25 October 2019|archive-url=https://web.archive.org/web/20191025131119/https://metro.co.uk/2019/09/13/victoria-beckham-finally-launching-beauty-line-might-well-take-money-now-10738257/|url-status=live}}</ref> individual eye shadows,<ref>{{cite web|url=https://www.goodhousekeeping.com/uk/fashion-beauty/a29482523/victoria-beckham-makeup/|title=Victoria Beckham adds lip collection to her beauty range|last=Ahmed|first=Narzra|date=16 October 2019|website=Good Housekeeping|access-date=25 October 2019|archive-date=25 October 2019|archive-url=https://web.archive.org/web/20191025131126/https://www.goodhousekeeping.com/uk/fashion-beauty/a29482523/victoria-beckham-makeup/|url-status=live}}</ref> and an eye shadow palette.<ref>{{cite web|url=https://www.vogue.co.uk/article/victoria-beckham-launches-own-brand-beauty|title=Everything You Need To Know About Victoria Beckham Beauty|website=British Vogue|date=22 July 2019|access-date=25 October 2019|archive-date=3 October 2019|archive-url=https://web.archive.org/web/20191003115213/https://www.vogue.co.uk/article/victoria-beckham-launches-own-brand-beauty|url-status=live}}</ref><ref>{{cite magazine|url=https://www.harpersbazaar.com/beauty/skin-care/a19456990/victoria-beckham-beauty-line/|title=Victoria Beckham Beauty Is Here and It's a Masterclass in Clean Makeup|last=Rosenstein|first=Jenna|date=14 September 2019|magazine=Harper's BAZAAR|access-date=25 October 2019|archive-date=1 October 2019|archive-url=https://web.archive.org/web/20191001033246/https://www.harpersbazaar.com/beauty/skin-care/a19456990/victoria-beckham-beauty-line/|url-status=live}}</ref><ref>{{cite web|url=https://www.hellomagazine.com/healthandbeauty/skincare-and-fragrances/2019091477737/victoria-beckham-finally-launches-her-beauty-line/|title=Victoria Beckham finally launches her makeup collection and it's available to shop NOW|date=14 September 2019|website=HELLO!|access-date=25 October 2019|archive-date=25 October 2019|archive-url=https://web.archive.org/web/20191025132625/https://www.hellomagazine.com/healthandbeauty/skincare-and-fragrances/2019091477737/victoria-beckham-finally-launches-her-beauty-line/|url-status=live}}</ref> A line of lip products, comprising a lip tint and waterproof lip pencils, was released the following month.<ref>{{cite web|url=https://www.allure.com/story/victoria-beckham-nude-lip-definers-liners|title=Victoria Beckham Is Bringing Back the '90s With Her New Nude Lip Liners|website=Allure|date=18 October 2019|access-date=25 October 2019|archive-date=25 October 2019|archive-url=https://web.archive.org/web/20191025131123/https://www.allure.com/story/victoria-beckham-nude-lip-definers-liners|url-status=live}}</ref>
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