Editing Verdana (section)

==Usage==

In 2007, the font was used for the questions in ''[[Who Wants to Be a Millionaire? (British game show)|Who Wants to Be a Millionaire?]]'', replacing the ITC Conduit font.

In 2009, [[IKEA]] changed the [[typeface]] used in [[IKEA Catalogue|its catalog]] from [[Futura (typeface)|Futura]] to Verdana, expressing a desire to unify its branding between print and web media. The controversy has been attributed to the perception of Verdana as a symbol of homogeneity in popular typography.<ref name="VGArmin">{{Cite web |last=UnderConsideration |title=Brand New: Verdanagate |url=https://www.underconsideration.com/brandnew/archives/verdanagate.php |access-date=2024-01-16 |language=en}}</ref> ''Time'' magazine and the [[Associated Press]] ran articles on the controversy including a brief interview with an IKEA representative, focusing on the opinions of typographers and designers.<ref>{{Cite web |date=2009-08-29 |title=The Font War: Ikea Fans Fume over Switch to Verdana - TIME |url=http://www.time.com/time/business/article/0,8599,1919127,00.html |access-date=2024-01-16 |archive-url=https://web.archive.org/web/20090829060028/http://www.time.com/time/business/article/0,8599,1919127,00.html |archive-date=2009-08-29 }}</ref> Design and advertising industry-focused publications such as ''[[Business Week]]'' joined the fray of online posts. The branding critic blog Brand New was one of those using the Verdanagate name.<ref name="VGArmin"/> The Australian online daily news site ''Crikey'' also published an article on the controversy.<ref>{{Cite web |last=Crikey |date=2009-09-01 |title=The full fonty: why type nerds went mental over IKEA |url=https://www.crikey.com.au/2009/09/01/the-full-fonty-why-type-nerds-went-mental-over-ikea/ |access-date=2024-01-16 |website=Crikey |language=en-US}}</ref> ''[[The Guardian]]'' ran an article asking "Ikea is changing its font to Verdana—causing outrage among typomaniacs. Should the rest of us care? Absolutely."<ref>{{Cite news |last=Garfield |first=Simon |date=2009-09-02 |title=Verdana: Ikea's flat-pack font |url=https://www.theguardian.com/artanddesign/2009/sep/02/ikea-verdana-font |access-date=2024-01-16 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref> ''[[The New York Times]]'' said the change to Verdana "is so offensive to many because it seems like a slap at the principles of design by a company that has been hailed for its adherence to them."<ref>{{Cite news |last=Rothstein |first=Edward |date=2009-09-05 |title=Typography Fans Say Ikea Should Stick to Furniture |url=https://www.nytimes.com/2009/09/05/arts/design/05ikea.html |access-date=2024-01-16 |work=The New York Times |language=en-US |issn=0362-4331}}</ref>

Carter addressed this controversy during an interview in 2013:
<blockquote>Ever since there was that big ruckus about the IKEA catalog changing from Futura to Verdana, which I had nothing to do with and didn’t even know about, people ask me about that everywhere I go. I give a talk about something historical and then at the end someone will get up and say: "I started a petition to go back to Futura. You’re a villain!" You get blamed for something you had nothing to do with.<BR><BR>
There's a strange misunderstanding. A friendly guy came up to me at a conference recently and said: I signed that petition to go back to Futura. So I asked: what caused you to do that? And he said, well, Verdana is a screen font. You mustn’t use it in print. So I said: OK, well, so you open the IKEA catalog, it’s set in Verdana, with the big prices and everything… how do you tell it’s a screen font? What is it about Verdana that says: this is a screen font? He had no idea. He just knew it because he’d been told. There are many people who make judgments without really understanding what the typographic issues are. Students are interesting—they’ll say things to me like: my professor told me I cannot use Verdana and Georgia in print because they’re screen fonts, but I tried it and it looks perfectly all right. And I can only say: Thank you! Go ahead!<ref name="Matthew Carter MyFonts interview">{{cite journal
|last1=Middendorp|first1=Jan|first2=Matthew |last2=Carter
|title=Matthew Carter
|url=http://www.myfonts.com/newsletters/cc/201310.html
|journal=Creative Characters |date=October 2013
|publisher=MyFonts by Monotype
|access-date=September 29, 2018}}</ref></blockquote>

In 2019, with its logo refresh, IKEA again changed its corporate typeface from Verdana to a customized version of [[Noto Sans]] under the name ''Noto IKEA''.<ref>{{cite web |last1=Schwab |first1=Katharine |title=Ikea is quietly changing its brand again—for a very good reason |url=https://www.fastcompany.com/90393259/ikea-is-quietly-changing-its-brand-again-for-a-very-good-reason |website=Fast Company |access-date=2025-03-30 |date=2019-08-22}}</ref>