Editing Ultima Online (section)

===Mythic Entertainment era (2006–2014)===
In June 2006 Electronic Arts purchased [[Mythic Entertainment]], the creators of ''[[Dark Age of Camelot]].'' Mythic was tasked with managing EA's MMORPG portfolio, including ''Ultima Online''. That month it was also announced that the anti-cheating software [[PunkBuster]] would be integrated into ''Ultima Online''. This marked the first time PunkBuster would be used with an [[MMORPG]] to help curb [[cheating in video games|cheating]] and [[Exploit (video gaming)|exploiting]]. However, it was never integrated into the game, and in November 2006, Electronic Arts put the PunkBuster integration on indefinite hold.

In 2008 the game had around 100,000 subscribers.<ref name=":0" /> As of April 2008, ''Ultima Online'' held a [[market share]] below 0.6% of the massively multiplayer online game subscriptions.<ref>{{cite web |date=April 2008 |title=MMOG Subscriptions Market Share |url=http://www.mmogchart.com/Chart7.html |url-status=dead |archive-url=https://web.archive.org/web/20110605194653/http://www.mmogchart.com/Chart7.html |archive-date=June 5, 2011 |access-date=April 13, 2019 |publisher=MMOGchart.com}}</ref> This may in part be attributed to the 2004 release of [[World of Warcraft]], which quickly established hegemony over the MMORPG market and has attracted scores of players from all preexisting games in the genre.

In August 2007 ''[[Ultima Online: Kingdom Reborn]]'' was released. This was the first major overhaul of the client and artwork systems since ''[[Ultima Online: Third Dawn]]''. The final expansion was ''[[Ultima Online: Stygian Abyss|Stygian Abyss]]'' (2009), which focused on the gargoyle race. After ''Stygian Abyss'' the development model shifted from expansions to "booster packs" that were intended to be smaller updates released more frequently. However, the first booster pack ''[[Ultima Online: High Seas|High Seas]]'' of 2010 was also the last.