Editing Toyota (section)

===1990s===
[[File:1994 Toyota Supra Sport Roof in Red, front left.jpg|thumb|The Toyota Supra (JZA80) is one of the most recognized Japanese sports cars.]]
[[File:1998 Toyota Prius NHW10 Silver Strara Metallic (front).jpg|thumb|Toyota Prius, first generation (NHW10 1997–2000) the first mass produced [[hybrid car]] ]]

In the 1990s, Toyota began to branch out from producing mostly compact cars by adding many larger and more luxurious vehicles to its lineup, including a full-sized pickup, the [[Toyota T100|T100]] (and later the [[Toyota Tundra|Tundra]]), several lines of SUVs, a sport version of the [[Toyota Camry|Camry]], known as the [[Toyota Solara|Camry Solara]]. They would also launch newer iterations of their sports cars, namely the [[Toyota MR2|MR2]], [[Toyota Celica|Celica]], and [[Toyota Supra|Supra]] during this era.

In Japan, Toyota continued to cater to the growing demand for mid-level luxury cars and offered several conventional and pillared hardtops sedans at its Japanese dealership network. The [[Toyota Soarer|Soarer]], [[Toyota Mark II|Mark II]], [[Toyota Cresta|Cresta]], [[Toyota Chaser|Chaser]], [[Toyota Corona EXiV|Corona EXiV]], and [[Toyota Carina ED|Carina ED]] found many buyers. At the same time, sports cars like the [[Toyota Supra|Supra]], [[Toyota Celica|Celica]], [[Toyota MR2|MR2]], [[Toyota Corolla Levin|Corolla Levin]], [[Toyota Sprinter Trueno|Sprinter Trueno]], and even the subcompact [[Toyota Starlet (P80)|Starlet GT]] reflected a time of prosperity.

December 1997 saw the introduction of the [[Toyota Prius (XW10)|first-generation Toyota Prius]], the first mass-produced [[Hybrid electric vehicle|gasoline-electric hybrid]] car.<ref name="toyoland-chronology">{{cite web|title=Toyota Prius Chronological History|url=http://www.toyoland.com/prius/chronology.html|access-date=November 6, 2009}}</ref> The vehicle would be produced exclusively for the Japanese market for the first two years.

With a major presence in Europe, due to the success of [[Toyota Team Europe]] in motorsport, the corporation decided to set up Toyota Motor Europe Marketing and Engineering, [[Toyota Motor Europe|TMME]], to help market vehicles in the continent. Two years later, Toyota set up a base in the United Kingdom, [[TMUK]], as the company's cars had become very popular among British drivers. Bases in [[Indiana]], [[Virginia]], and [[Tianjin]] were also set up.

Toyota also increased its ownership of Daihatsu during this period. In 1995, Toyota increased its shareholding in the company to 33.4 percent, giving Toyota the ability to veto shareholder resolutions at the annual meeting.<ref name="NYT1995" /> In 1998, Toyota increased its holding in the company to 51.2 percent, becoming the majority shareholder.<ref>{{Cite news |date=August 28, 1998 |title=Toyota to take over Daihatsu Motor |work=The Japan Times |url=http://www.japantimes.co.jp/news/1998/08/28/national/toyota-to-take-over-daihatsu-motor/#.WGKRwNIrKM8 |access-date=December 27, 2016}}</ref>

On September 29, 1999, the company decided to list itself on the [[New York Stock Exchange|New York]] and [[London Stock Exchange]]s.

The later half of the 1990s would also see the Toyoda brothers step back from the company their father had founded. In 1992, Shoichiro Toyoda would shift to become chairman, allowing his brother Tatsuro to become president, a job he held until his retirement in 1995.<ref name="Lyon 2018" /> Shoichiro would step down as chairman in 1999. Both would retain honorary advisory roles in the company. [[Hiroshi Okuda]] would lead the company as president from 1995 until 1999 when he became chairman and the President's office would be filled by [[Fujio Cho]].