Editing Super Bowl XXXVII (section)

== Broadcasting==
[[File:US Navy 030126-N-0275F-502 Crewmembers aboard Theodore Roosevelt enjoy Super Bowl Sunday in the ship's hangar bay.jpg|thumb|Sailors watching Super Bowl XXXVII in the hangar bay of [[USS Theodore Roosevelt (CVN-71)]]]]
The game was broadcast in the United States by [[NFL on ABC|ABC]], with [[Al Michaels]] handling the [[sports commentary|play-by-play]] duties and [[color commentator]] [[John Madden]]. Madden became the first person to announce Super Bowls on different networks in consecutive years, having called [[Super Bowl XXXVI]] on [[NFL on Fox|Fox]] and then moving to ABC after [[Pat Summerall]] retired. [[Melissa Stark]] and [[Lynn Swann]] served as [[sideline reporter]]s. [[Chris Berman]] from [[The Walt Disney Company|Disney]]-owned corporate sibling [[ESPN]] hosted all the events. Berman was joined by fellow ESPN analyst [[Steve Young]], [[Baltimore Ravens]] head coach [[Brian Billick]], and [[New York Giants]] [[defensive end]] [[Michael Strahan]].

The Super Bowl was the first of three major professional sports championship series [[ESPN on ABC|ABC]] broadcast in 2003, as they would also broadcast the [[2003 Stanley Cup Finals|Stanley Cup Finals]] and the [[2003 NBA Finals|NBA Finals]]. Both the Super Bowl and the Stanley Cup Finals ended up being hosted by Berman (who co-hosted the Stanley Cup Finals with [[John Saunders (journalist)|John Saunders]]).<ref name=StanleyCupFinals/> The state of California ended up having representation in both Super Bowl XXXVII and the 2003 Stanley Cup Finals after the [[Anaheim Ducks|Mighty Ducks of Anaheim]] advanced to the latter.<ref name=StanleyCupFinals/> ABC's lead NHL broadcast team of [[Gary Thorne]], [[Bill Clement]], and [[John Davidson (ice hockey)|John Davidson]] mentioned all of these when they called the Stanley Cup Finals.<ref name=StanleyCupFinals>{{cite video|title=[[NHL on ABC]]: Game 7 of the 2003 Stanley Cup Finals|medium=television|publisher=ABC Sports|date=June 9, 2003}} Thorne, Clement, and J.D. talked about Berman's role in hosting both the Super Bowl and the Stanley Cup Finals on ABC in 2003 and about the role the state of California played during championship series during the Stanley Cup Finals, as [[Arrowhead Pond of Anaheim]] hosted the Stanley Cup Finals, and involved the [[Anaheim Ducks|Mighty Ducks of Anaheim]] (now Anaheim Ducks) taking on the [[New Jersey Devils]].</ref>

For its [[List of Super Bowl lead-out programs|Super Bowl lead-out program]], ABC aired an episode of ''[[Alias (TV series)|Alias]]'' titled "Phase One". Then after the break for late local news, the network premiered its new late night talk show ''[[Jimmy Kimmel Live!]]''.

[[NBC]], which did not hold any NFL television rights during this time between the 1998 and 2005 seasons, provided [[Super Bowl counterprogramming|counter-programming]] against the halftime show, airing a live segment of "[[Weekend Update]]" from the [[comedy]]&ndash;[[variety show]] ''[[Saturday Night Live]]'' featuring [[Jimmy Fallon]] and [[Tina Fey]].

Memorable television commercials that aired during the game included the "[[Terry Tate: Office Linebacker]]" [[Reebok]] ad and the [[Budweiser (Anheuser-Busch)|Budweiser]] Zebra Referee. [[Adbowl]] ranked [[FedEx]]'s "Castaway" as the best commercial of the year.

On the radio side, the game was carried nationally by [[NFL on Westwood One|Westwood One]]. [[Marv Albert]], in his first season as the network's lead NFL voice, called the game with [[Boomer Esiason]] as his analyst. [[John Dockery]] and [[Warren Moon]] reported from the field. Locally, the Raiders' broadcast was carried by their then-flagship [[KZAC|KSFO]] with [[Greg Papa]] as lead announcer and [[Tom Flores]] as analyst. The Buccaneers' then-flagship [[WDAE]] carried their broadcast, with [[Gene Deckerhoff]] as lead announcer and [[Scot Brantley]] as analyst.