Editing Super Bowl XXXIV (section)

==Broadcasting==
[[NFL on ABC|ABC]] televised the game in the United States, with [[play-by-play|play-by-play announcer]] [[Al Michaels]] and [[color commentator]] [[Boomer Esiason]]. [[Chris Berman]] from [[The Walt Disney Company|Disney]]-owned corporate sibling [[ESPN]] hosted all the events. Berman was joined by fellow ESPN analyst [[Steve Young]], while ESPN's [[Mike Tirico]] was on hand for the post-game presentation of the [[Vince Lombardi Trophy]]. [[Lesley Visser]] and [[Lynn Swann]] served as sideline reporters. Other contributors included [[Dan Fouts]], [[Jimmy Roberts]], [[Bob Griese]] and [[Brent Musburger]] (who introduced a special memorial tribute to [[Walter Payton]], who had died from bile duct cancer the previous November).

This was Esiason's only Super Bowl as a color commentator on television. [[ABC Sports]] would fire him a little over a month later in early March, with the reason being for his dismissal was simply his poor chemistry and hatred of Michaels (Michaels himself also hated Esiason). Esiason would then serve as the lead color commentator for [[NFL on Westwood One Sports|Westwood One]] radio, calling Super Bowls [[Super Bowl XXXV|XXXV]] (the game played the following year) to [[Super Bowl LII|LII]].

This was the first Super Bowl to be aired in [[High-definition television|high definition]] and 5.1 [[Dolby Digital]]. ABC chose to use the [[720p]] format.<ref>Sandler (2001) p. 19</ref>The game was later featured as one of the ''NFL's Greatest Games'' as '''The Longest Yard'''.

The game attrated an average of 88.5 million viewers, with an 43.3 rating and 63% share on ABC.<ref>{{Cite web |date=2010-02-08 |title=Historical Super Bowl Nielsen TV Ratings, 1967-2009 - TV Ratings, Nielsen Ratings, Television Show Ratings {{!}} TVbytheNumbers.com |url=https://web.archive.org/web/20100208213536/http://tvbythenumbers.com/2009/01/18/historical-super-bowl-tv-ratings/11044 |access-date=2025-02-13 |website=web.archive.org}}</ref> Also, In Canada an estimated nation-wide viewership of 3.1 million watched the game.<ref>{{Cite news |date=February 4, 2000 |title=Spotlight Superbowl trounces Genies |url=https://www.proquest.com/docview/438084483/C1C8AD143E2B417BPQ/79?accountid=196403&sourcetype=Newspapers |url-access=subscription |work=Toronto Star |via=[[Proquest]] |id=438084483}}</ref> 

===Advertising===
{{main|Dot-com commercials during Super Bowl XXXIV}}
This game is often referred to as the "dot-com" Super Bowl since it was held during the height of the [[dot-com bubble]], and several Internet companies purchased [[Super Bowl commercials|television commercials]]. Among them, [[E-Trade]]'s commercial featured a chimpanzee dancing in an E-Trade T-shirt and the text "Well, we just wasted 2 million bucks". Lifeminders.com ran a commercial of plain typewritten text beginning with the line "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight." [[Pets.com]] famously paid millions for an advertisement featuring a [[sock puppet]], though the company would collapse before the end of the year.<ref>{{cite book |title=The Super Bowl of Advertising |last=Kanner |first=Bernice|year=2003 |publisher=Bloomberg Press |isbn=1-57660-131-5}}</ref>