Editing Super Bowl IV (section)

==Broadcasting==
===American television===
Super Bowl IV was broadcast in the [[United States]] by [[NFL on CBS|CBS]] with [[Play-by-play|play-by-play announcer]] [[Jack Buck]] (his only Super Bowl on television) and [[color commentator]] [[Pat Summerall]], with [[Frank Gifford]] and [[Jack Whitaker]] reporting from the winning and losing locker rooms, respectively. After the season, Summerall was transferred to work alongside [[Ray Scott (sportscaster)|Ray Scott]], whose broadcast partner [[Paul Christman]] died on March 2, 1970. This was the last Super Bowl that Gifford worked for CBS, as he left following the [[1970 NFL season|1970 season]] to become the play-by-play announcer for [[Monday Night Football]]. Gifford did not work another Super Bowl until [[Super Bowl XIX]], the first Super Bowl to air on [[American Broadcasting Company|ABC]]. 

While the game was a sellout, the NFL's unconditional [[blackout (broadcasting)|blackout]] rules prohibited the live telecast from being shown [[WWL-TV|in the New Orleans area]]. 

CBS [[Lost television broadcast|erased]] the videotape a few days after the game, as the network had done following the broadcasts of Super Bowl [[Super Bowl I|I]] and [[Super Bowl II|II]]. Videotape was expensive and television networks did not believe that old games were worth saving. For many years, the only known extant recording of the broadcast was one sourced from the [[CBC Television|CBC]] archives. The network and its [[French language in Canada|French]]-language counterpart [[Ici Radio-Canada Télé|Télévision de Radio-Canada]] carried the broadcast, and it was saved because of Vikings coach Bud Grant's history in the [[Canadian Football League|CFL]] and the close proximity of Minnesota to Canada. CBC transferred the footage to black-and-white film using the [[kinescope]] process soon after the original broadcast, enabling reuse of the videotape. However, a color videotape of the first three quarters and a portion of the fourth quarter, including the pregame show and original commercials, was discovered in 2023 and is publicly available.<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=LMkZKsk0LtI |title=Super Bowl IV - Vikings vs. Chiefs |date=2024-02-09 |last=80s Football Cards |access-date=2025-02-12 |via=YouTube}}</ref>

44.27 million people in the U.S. watched the game on television, resulting in a rating of 39.4 and a market share of 69.<ref>{{cite web|title=Historical Super Bowl Nielsen TV Ratings, 1967–2009 – Ratings|url=http://tvbythenumbers.zap2it.com/2009/01/18/historical-super-bowl-tv-ratings/|archive-url=https://web.archive.org/web/20151222115433/http://tvbythenumbers.zap2it.com/2009/01/18/historical-super-bowl-tv-ratings/|url-status=dead|archive-date=December 22, 2015|publisher=[[TV by the Numbers]]|date=January 18, 2009|access-date=January 9, 2021}}</ref>

===Hank Stram and NFL Films===
The night before the game, Ed Sabol of [[NFL Films]] met with Hank Stram and convinced him to wear a hidden microphone during the game so that Stram's comments could be recorded for the NFL Films Super Bowl IV film. This was the first time that a head coach had worn a microphone during a Super Bowl, although Stram had done so during the regular season in a home game against the [[New England Patriots|Boston Patriots]]. Sabol and Stram agreed that the microphone would be kept secret. Sabol had his top sound man Jack Newman, who had also wired Vince Lombardi in a previous playoff game, conceal the microphone on Stram and monitor the sound throughout. However, some Chiefs players noticed that Stram's demeanor deviated from his normal form during the game, ostensibly because he was aware of the microphone. Linebacker Willie Lanier commented that "Hank seemed somewhat more animated", quarterback Len Dawson "wondered why he was being so joyous and chattering all the time" and halfback Mike Garrett recalled that Stram "was in rare form and pretty glib".<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=TKKVcFvKys4 |title=January 11, 1970 - Hank Stram Wired in Super Bowl IV |date=2017-01-11 |last=Kansas City Chiefs |access-date=2025-02-12 |via=YouTube}}</ref><ref name=":0">{{Cite AV media |url=https://www.youtube.com/watch?v=Y18XJ67KCsU |title=Hank Stram Wired Up for Super Bowl IV HD |date=2023-05-27 |last=80s Football Cards |access-date=2025-02-12 |via=YouTube}}</ref>

Stram's awareness of the microphone likely resulted in a direct impact on the game itself. Dawson later recalled that "I thought there was something wrong with Hank" because Stram selected the Chiefs' offensive play calls during the game and communicated them directly to Dawson, while Dawson had routinely called his own plays during the season.<ref name=":0" />

Because of Stram's colorful soundbites throughout the film, it ranks among the most popular and well-known of all official Super Bowl highlight films, despite the fact that the game was a mostly one-sided affair. Notable excerpts include the following:
* To [[Len Dawson]]: "C'mon Lenny! Pump it in there, baby! Just keep matriculating the ball down the field, boys!"
* Observing the confusion in the Vikings' defense: "Kassulke (Vikings strong safety [[Karl Kassulke]]) was running around there like it was a [[Chinese fire drill]]. They didn't know where Mike (Garrett) was. Didn't know where he was! They look like they're flat as hell."
* Before the Chiefs' first touchdown, Stram called the play known as 65 Toss Power Trap. When the Chiefs scored on the play, Stram laughed while yelling to his players on the bench, "Was it there, boys? Was that there, rats? Nice going, baby! Haaa-haaa-haaa-ha-ha-ha! Haaa! The mentor! 65 Toss Power Trap! Yaaa-haaa-haaa-ha-ha! Yaaa-ha-ha! I tell ya that baby was there, yes sir boys! Haa-ha-ha-ha-ha! Wooo!!"
* As the referees were spotting the ball to determine whether the Vikings had gained a first down, Stram yelled to the officials, "Make sure you mark it right! Oh, you lost your place! Measure it, take the chains out there! Oh, they didn't make it! My God, they made that by an inch! He definitely gave them an extra foot. Bad! Very bad!"
* When the officials overruled what looked like a Minnesota fumble, Stram said: "Mr. Official, let me ask you something. How can six of you miss a play like that? Huh? All six of you! When the ball jumped out of there as soon as we made contact?... No. What??"
* After a reverse play in the third quarter that resulted in a first down, Stram said to the officials, "Ya did good, you marked it good. You did a helluva job, nice going!"
* On Otis Taylor's touchdown reception that clinched the game, Stram was heard yelling and laughing.
* In the fourth quarter, Stram congratulated [[Johnny Robinson (safety)|Johnny Robinson]] and [[Willie Lanier]] following interceptions, as well as special teamer and reserve linebacker [[Bob Stein (American football)|Bob Stein]].
* When reserve quarterback [[Mike Livingston]] entered the game to relieve Dawson with the game in hand, Stram told Dawson, "Nice going, Leonard. Nice going, baby. Nice going, baby."
* As the clock counted down the final seconds, Stram exclaimed, "How sweet it is!".