Editing Summer of Love (section)

===Popularization===
The media's coverage of hippie afflux in the Haight-Ashbury drew the attention of youth from all over America. [[Hunter S. Thompson]] termed the district "Hashbury" in ''[[The New York Times Magazine]]''.
On February 6, 1967, [[Newsweek]] printed a four-page four-color article titled "Dropouts on a Mission".<ref name="sfchronicle-phrase-SoL">{{cite news |last1=Whiting |first1=Sam |title=Tracing the lineage of the phrase "Summer of Love" |url=https://www.sfchronicle.com/music/article/Tracing-the-lineage-of-the-phrase-Summer-of-10987734.php |access-date=18 May 2022 |work=[[San Francisco Chronicle]] |date=10 March 2017 |location=[[San Francisco]]}}</ref>
On March 17, 1967, [[Time (magazine)|''Time'']] magazine printed an article "Love on Haight".<ref name="sfchronicle-phrase-SoL"/>
On June 6, 1967, ''[[Newsweek]]'' printed "The Hippies are Coming".<ref name="sfchronicle-phrase-SoL"/>
The activities in the area were reported almost daily.<ref>T. Anderson, ''The Movement and the Sixties: Protest in America from Greensboro to Wounded Knee'', (Oxford University Press, 1995), p. 174.</ref>

The event was also reported by the counterculture's own media, particularly the ''San Francisco Oracle'', the pass-around readership of which is thought to have exceeded a half-million people that summer,<ref>{{cite web |url=https://www.pbs.org/wgbh/amex/love/sfeature/oracle.html |title=Summer of Love: Underground News |access-date=May 15, 2007 |work=PBS American Experience companion website |archive-date=October 14, 2007 |archive-url=https://web.archive.org/web/20071014103317/http://www.pbs.org/wgbh/amex/love/sfeature/oracle.html |url-status=dead }}</ref> and the ''[[Berkeley Barb]]''.

The media's reportage of the "counterculture" included other events in California, such as the [[Fantasy Fair and Magic Mountain Music Festival]] in Marin County and the [[Monterey Pop Festival]], both during June 1967. As many as 40,000 people may have attended the Magic Mountain festival.<ref>Shannon, Bob (2009). Turn It Up! American Radio Tales 1946–1996. austrianmonk publishing. p. 310. ISBN 978-1-61584-545-3.</ref> At Monterey, approximately 30,000 people gathered for the first day of the music festival, with the number increasing to 60,000 on the final day.<ref>T. Anderson, ''The Movement and the Sixties: Protest in America from Greensboro to Wounded Knee'', (Oxford University Press, 1995), p. 175.</ref>  Additionally, media coverage of the Monterey Pop Festival facilitated the Summer of Love as large numbers of hippies traveled to California to hear favorite bands such as [[the Who]], [[Grateful Dead]], [[the Animals]], [[Jefferson Airplane]], [[Quicksilver Messenger Service]], [[the Jimi Hendrix Experience]], [[Otis Redding]], [[the Byrds]], and [[Big Brother and the Holding Company]] featuring [[Janis Joplin]].<ref>T. Gitlin, ''The Sixties: Years of Hope, Days of Rage'', (New York, 1993), pp. 215–217.</ref>