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===Return to Apple product development=== [[File:Steve Wozniak and Andy Hertzfeld 1985.jpg|thumb|Wozniak and Macintosh system software designer [[Andy Hertzfeld]] at an [[Apple User Group Connection]] meeting in 1985]] Starting in the mid-1980s, as the Macintosh experienced slow but steady growth, Apple's corporate leadership, including Steve Jobs, increasingly disrespected its [[Flagship#Flagship as metaphor|flagship]] [[cash cow]] Apple II series{{emdash}}and Wozniak along with it. The Apple II division{{emdash}}other than Wozniak{{emdash}}was not invited to the Macintosh introduction event, and Wozniak was seen kicking the dirt in the parking lot.<ref name="Steve Thumbs">{{cite book | title=My Close Encounters With Steve Jobs | chapter=Chapter 10: Steve Thumbs his Nose at the Apple II | first=David | last=Bunnell | date=April 30, 2010 | via=Cult of Mac | chapter-url=https://www.cultofmac.com/40434/steve-thumbs-his-nose-at-the-apple-ii-recollections/ | access-date=July 19, 2019 | archive-date=July 19, 2019 | archive-url=https://web.archive.org/web/20190719104951/https://www.cultofmac.com/40434/steve-thumbs-his-nose-at-the-apple-ii-recollections/ | url-status=live }}</ref> Although Apple II products provided about 85% of Apple's sales in early 1985, the company's January 1985 annual meeting did not mention the Apple II division or its employees, a typical situation that frustrated Wozniak.<ref name="rice19850415">{{cite news | url=https://books.google.com/books?id=zC4EAAAAMBAJ&pg=PA35 | title=Unrecognized Apple II Employees Exit | work=[[InfoWorld]] | date=April 15, 1985 | access-date=February 4, 2015 | last=Rice | first=Valerie | page=35 | archive-date=March 1, 2023 | archive-url=https://web.archive.org/web/20230301054845/https://books.google.com/books?id=zC4EAAAAMBAJ&pg=PA35 | url-status=live }}</ref>
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