Editing Simca (section)

== Chrysler ==
In 1958, the American car manufacturer [[Chrysler]], which wanted to enter the European car market,<ref>''Riding the Roller Coaster: A History of the Chrysler Corporation'' by Charles K. Hyde – Wayne State University Press, 2003 – {{isbn|0814330916}}</ref> bought 15% of Simca from [[Ford Motor Company|Ford]] in a deal which [[Henry Ford II]] was later reported as having publicly regretted.<ref name=Motor197106/> At this stage, however, the dominant shareholder remained [[Fiat S.p.A.]], and their influence is apparent in the engineering and design of Simcas of that period such as the [[Simca 1000|1000]] and [[Simca 1300|1300]] models introduced respectively in 1961 and 1963.<ref name=Motor197106/>  However, in 1963 Chrysler increased their stake to a controlling 64% by purchasing stock from Fiat,<ref name=Beaulieu/> and they subsequently extended that holding further to 77%.<ref name=Motor197106/>  Even in 1971 Fiat retained a 19% holding, but by now they had long ceased to play an active role in the business.<ref name=Motor197106/><ref>{{cite web|url=https://www.allpar.com/cars/adopted/simca/index.html|title=Simca (Societe Industrielle de Mecanique et Carrosserie Automobile)|website=Allpar.com|access-date=25 April 2019}}</ref>

Also, in 1964 Chrysler bought the British manufacturer [[Rootes Group|Rootes]] thus putting together the basis of [[Chrysler Europe]].<ref name=Beaulieu/> All the Simca models manufactured after 1967 had the [[History of Chrysler#Logos|Chrysler pentastar logo]] as well as Simca badging. In 1961, Simca started to manufacture all of its models in the ex-Ford SAF factory in Poissy and sold the factory at Nanterre to [[Citroën]]. The rear-engined [[Simca 1000]] was introduced in 1961 with its sporting offspring, the Simca-[[Abarth]] in 1963. The 1000 also served as the platform for the 1000 Coupe, a [[Sports car|sports coupe]] sporting a [[Gruppo Bertone|Bertone]]-designed body by [[Giorgetto Giugiaro]] and 4-wheel [[disc brake]]s. It debuted in 1963 and was described by Car Magazine as "the world's neatest small coupe". 1967 saw the more powerful 1200S Bertone Coupe that, with a [[horsepower]] upgrade in 1970, could reach the dizzying speed of almost 112&nbsp;mph (180&nbsp;km/h), making it the fastest standard production Simca ever built.<ref>{{cite web|url=http://www.simcatalbotclub.org/scoupe.htm |title=SIMCA 1000 COUPE, SIMCA 1200S COUPE |website=Simcatalbotclub.org |access-date=2010-11-25}}</ref> In 1967, a much more up to date car, the 1100, appeared with front wheel drive and independent suspension all round, and continued in production until 1979. On 1 July 1970 the company title was formally changed to Chrysler France.

Having increased their stake to 77% of [[Simca]] in 1963<ref name=Motor197106>{{cite magazine| title =Simca - Chrysler with French dressing|magazine=[[The Motor (magazine)|Motor]]| volume = nbr 3598| pages =24–25 |date = 19 June 1971}}</ref> and taken control of the Rootes Group by mid-1964, Chrysler had already marketed numerous Simca and Rootes models in the United States, including the Simca 1204, via a new ''Simca-Rootes Division'',<ref name="arrow">{{cite magazine
 |title        = Two Bargains... But Brickbats Too: PM Plymouth Cricket Owners Report
 | magazine = Popular Mechanics | page = 76
 |date         = September 1976
 |url          = https://books.google.com/books?id=hNcDAAAAMBAJ&pg=PA76&dq=%22plymouth+cricket%22&hl=en&sa=X&ved=2ahUKEwi1yYfaro2LAxVuFFkFHTPCGwEQ6AF6BAgHEAM#v=onepage&q=%22plymouth%20cricket%22&f=false}}</ref> formed in 1966<ref name="division">{{cite news
 |title        = No. 2 Spot Eyed by Simca Rootes
 |newspaper    = Detroit Free Press | page = 16
 |first = Fred | last = Olmstead
 |date         = February 20, 1966
 |url          = https://www.newspapers.com/image/97531271/?match=1&terms=%22chrysler%20imports%22%20simca-rootes}}</ref>
&mdash; with 850 dealers selling four Simca models and 400 dealers selling four Rootes models.<ref name="hardnumbers">{{cite news
 |title        = Imports Are Headed For Record Year
 |newspaper    = Detroit Free Press | page = 60
 |date         = November 27, 1966
 |url          = https://www.newspapers.com/image/97457742/?match=1&terms=%22chrysler%20imports%22%20simca-rootes}}</ref>   Results were dismal,<ref name="results">{{cite news
 |title        = 2 Chrysler Imports Face Rough Going
 |newspaper    = Detroit Free Press | page = 12
 |date         = September 3, 1971
 |url          = https://www.newspapers.com/image/98689109/?match=1&terms=%22chrysler%20imports%22%20simca-rootes}}</ref><ref name="aim">{{cite news
 |title        = Chrysler Imports Aim For U.S.
 |newspaper    = Detroit Free Press | page = 31
 |date         = August 25, 1971
 |url          = https://www.newspapers.com/image/98846695/?terms=%22chrysler%20imports%22%20simca-rootes}}</ref> and in late 1969, Chrysler announced it would henceforth market its Rootes and Simca products from its Chrysler-Plymouth Division.<ref name="reshuffle">{{cite news
 |title        = Chrysler-Plymouth to Sell Simca Sunbeam
 |newspaper    = Detroit Free Press | page = 51
 |date         = August 24, 1969
 |url          = https://www.newspapers.com/image/1147457819/?match=1&terms=%22chrysler%20imports%22%20simca}}</ref> The Simca 1204 was imported to the United States through 1971, marketed next to another [[captive import]], the [[Hillman Avenger#1971–1973: Plymouth Cricket|Plymouth Cricket]], at its Plymouth dealerships.