Editing Short-form content (section)

==== Development trend ====
The Chinese market is in a leading position in the field of e-commerce live streaming. Platforms such as Douyin have formed a complete live e-commerce ecosystem. The sales revenue of various types of live broadcast e-commerce will reach one trillion yuan, and cultural and tourism enterprises are paying more and more attention to live broadcasting, demonstrating the huge potential of live e-commerce.<ref>{{Cite journal |last=Jun |first=Guo |date=2021 |title=Research On The Marketing Innovation Of “Live + Short Video” In The Culture And Tourism Industry In We Media Era |url=https://www.e3s-conferences.org/articles/e3sconf/abs/2021/27/e3sconf_ictees2021_03036/e3sconf_ictees2021_03036.html |journal=E3S Web of Conferences |language=en |volume=251 |pages=03036 |doi=10.1051/e3sconf/202125103036 |issn=2267-1242}}</ref> Moreover, Douyin e-commerce relies on precise recommendation algorithms to provide brands and individual merchants with a stable source of traffic, enabling small and medium-sized merchants to achieve efficient sales. Although e-commerce live streaming has achieved great success in China, it still faces challenges in promoting it in the international market. However, some platforms are actively trying, such as [[TikTok Shop]]: TikTok took the lead in promoting the live streaming sales model in the Southeast Asian market, and piloted "TikTok Shop" in the UK market, allowing brands and influencers to sell goods through live streaming. There is also [[Amazon Live]]: Amazon launched the live streaming shopping function, combined with the platform's strong supply chain capabilities, trying to introduce live streaming shopping into the European and American markets.