Editing Sesame Workshop (section)

=== Publishing ===
In 1970, the CTW established a department managing the development of "nonbroadcast" materials based upon ''Sesame Street''. The Workshop decided that all materials its licensing program created would "underscore and amplify"<ref name="davis-205" /> the series' curriculum. Coloring books, for example, were prohibited because the Workshop felt they would restrict children's imaginations.<ref name="gikow-268" /> CTW published ''Sesame Street Magazine'' in 1970, which incorporated the show's curriculum goals in a magazine format.<ref>Cherow-O'Leary in Fisch & Truglio, p. 198</ref> As with the series, research was performed for the magazine, initially by CTW's research department for a year and a half, and then by the Magazine Research Group in 1975.<ref name="cherow-197" />

Working with [[Random House]] editor Jason Epstein, the CTW hired Christopher Cerf to manage ''Sesame Street''{{'}}s book publishing program.<ref name="gikow-268" /><ref name="davis-205" /> During the division's first year, Cerf earned $900,000 for the CTW. He quit to become more involved with writing and composing music for the series,<ref>Davis, p. 206</ref> and was replaced eventually by Bill Whaley. Ann Kearns, vice president of licensing for the CTW in 2000, stated that Whaley was responsible for expanding the licensing to other products, and for creating a licensing model used by other children's series.<ref name="gikow-268" /> As of 2019, the Workshop had published over 6,500 book titles.<ref name="guthrie"/> and as researcher Renee Cherow-O'Leary stated in 2001, "the print materials produced by CTW have been an enduring part of the legacy of Sesame Street".<ref name="cherow-197" /> In one of these books, for example, the death of the ''Sesame Street'' character [[Mr. Hooper]] was featured in a book entitled ''I'll Miss You, Mr. Hooper'', published soon after the series featured it in 1983.<ref>Cherow-O'Leary in Fisch & Truglio, p. 210</ref>  In 2019, ''Parade Magazine'' reported that 20 million copies of ''[[The Monster at the End of This Book: Starring Lovable, Furry Old Grover|The Monster at the End of the Book]]'' and ''Another Monster at the End of this Book'' had been sold, making them the top two best-selling e-books sold.<ref name="wallace"/>  Its [[YouTube]] channel had almost 5 million subscribers.<ref name="guthrie"/>