Editing Satellite radio (section)

==Content, availability and market penetration==
Satellite radio in the US offers commercial-free music stations, as well as news, sports, and talk, some of which include commercials.<ref>{{cite web |url=http://www.siriusxm.com/channellineup |title=Channel Lineup |website=Siriusxm.com}}</ref> In 2004, satellite radio companies in the United States began providing background music to hotels, retail chains, restaurants, airlines and other businesses.<ref>{{cite news |first=Nick |last=Bunkley |url=http://usatoday30.usatoday.com/tech/techinvestor/industry/2005-01-05-sat-radio-gains_x.htm |title=Satellite radio scores with exclusive programming, in-car deals |work=[[USA Today]] |date=January 5, 2005}}</ref><ref name="bfeder">{{cite news |first=Barnaby J. |last=Feder |url=https://www.nytimes.com/2004/02/16/business/technology-tuning-in-to-music-that-people-tune-out.html |title=Tuning In to Music That People Tune Out |work=New York Times |date=February 16, 2004}}</ref> On April 30, 2013, SiriusXM CEO Jim Meyer stated that the company would be pursuing opportunities over the next few years to provide in-car services through their existing satellites, including telematics (automated security and safety, such as stolen [[vehicle tracking system|vehicle tracking]] and roadside assistance) and entertainment (such as weather and gas prices).<ref name="lbaker">{{cite news |first=Liana B. |last=Baker |url=https://news.yahoo.com/ceo-expand-sirius-beyond-satellite-radio-cars-182254828.html |title=New CEO to expand Sirius beyond satellite radio in cars |agency=[[Reuters]] |date=April 30, 2013}}</ref>

{{As of|2020|12}}, SiriusXM had 34.7 million subscribers.<ref>{{cite press release |date=February 2, 2021 |title=SiriusXM Reports Fourth Quarter and Full Year 2020 Results |url=https://investor.siriusxm.com/investor-overview/press-releases/press-release-details/2021/SiriusXM-Reports-Fourth-Quarter-and-Full-Year-2020-Results/default.aspx}}</ref> This was primarily due to the company's partnerships with automakers and car dealers. Roughly 60% of new cars sold come equipped with SiriusXM, and just under half of those units gain paid subscriptions. The company has long-term deals with [[General Motors]], [[Ford Motor Company|Ford]], [[Toyota]], [[Kia Motors|Kia]], [[Bentley]], [[BMW]], [[Volkswagen]], [[Nissan]], [[Hyundai Motor Group|Hyundai]] and [[Mitsubishi]].<ref name="trefisteam">{{cite news |author=Trefis Team |url=https://www.forbes.com/sites/greatspeculations/2013/04/12/can-sirius-xm-tune-in-big-subscriber-growth-this-year/ |title=Can Sirius XM Tune In Big Subscriber Growth This Year? |work=Forbes |date=April 12, 2013}}</ref> The presence of [[Howard Stern]], whose show attracts over 12 million listeners per week, has also been a factor in the company's steady growth.<ref name="trefisteam"/><ref>{{cite news |first=Jeff |last=Bercovici |url=https://www.forbes.com/sites/jeffbercovici/2012/04/03/sirius-xms-mel-karmazin-im-one-of-the-most-underpaid-executives-in-the-history-of-executive-payment/ |title=Sirius XM's Mel Karmazin: 'I'm One of the Most Underpaid Executives in the History of Executive Payment |work=Forbes |date=April 3, 2012}}</ref> {{As of|2013}}, the main competition to satellite radio is streaming Internet services, such as [[Pandora Radio|Pandora]] and [[Spotify]], as well as [[FM broadcasting|FM]] and [[AM broadcasting|AM]] Radio.<ref name="lbaker"/>