Editing Royal Swinkels (section)

===Regional brewery===
For centuries the brewery only produced beer for the local market. It was not until the fourth generation of Swinkels took charge of the brewery that production was expanded. [[Johannes Franciscus Swinkels|Jan Swinkels]], born in 1851, started distribution to the city of [[Helmond]] at {{convert|10|km}} from Lieshout in 1890. Sales rose from 988 hectolitres of beer in 1890 to 1,900 hectolitres in 1900. After the First World War distribution was expanded to other towns and villages in North Brabant. By 1923 output had increased to 3,325 hectolitres of beer. By that time the original brewery buildings had become too small so a larger brewery was built in Lieshout. On that occasion three brothers of the fifth generation of Swinkels took over leadership, and adopted the brand name ''Bavaria''. This name indicated that the new plant was a bottom fermentation brewery, producing [[pale lager]] ([[Bavaria]]n) beer.