Editing Royal Jordanian (section)

=== Rivalry ===
Royal Jordanian began to put into place a new strategy at the end of 2002, which saw the airline concentrate on its neighboring nations with increased frequencies. In a plan to establish itself as the Middle East's "regional airline", it began to add smaller routes such as [[Alexandria]] in [[Egypt]] to [[Aleppo]] in [[Syria]] which the bigger airlines, such as [[Emirates (airline)|Emirates]], would not undertake with the larger aircraft compared to Royal Jordanian's [[regional jets]]. As of the end of 2008, the plan had proven successful for the airline, with its main rivals being [[Middle East Airlines]] and [[Egypt Air]].<ref name="FG-Samer">Sobie, Brendan (22 January 2008). [http://www.flightglobal.com/articles/2008/01/22/220922/going-the-distance-samer-majali-steers-royal-jordanian-into.html "Going the distance: Samer Majali steers Royal Jordanian into privatisation"].</ref>

Since 2008, Royal Jordanian has faced increased competition within the Middle East. The arrival of many new low-cost airlines such as [[Air Arabia]], [[Jazeera Airways]], and [[flydubai]] have caused problems for the Jordanian airline. With the arrival of these new airlines, Royal Jordanian has focused upon improving its onboard and ground services in order to retain market share.