Editing Revenge (section)

== On the internet ==
The emergence of the [[internet]] has provided new ways of exacting revenge.<ref name=":02">{{Cite journal|last=Obeidat|first=Zaid|title=Consumer Revenge Using the Internet and Social Media: An Examination of the Role of Service Failure Types and Cognitive Appraisal Processes|journal=Psychology & Marketing}}</ref> Customer revenge targets businesses and corporations with the intent to cause damage or harm.<ref>{{Cite journal|last=Grégoire|first=Yany|title=A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power|journal=Journal of the Academy of Marketing Science}}</ref> In general, people tend to place more credence in [[Customer review|online reviews]] rather than [[corporate communication]]s.<ref name=":02" /> With technology becoming more readily available, corporations and firms are more likely to experience damage caused by negative reviews posted online going [[viral phenomenon|viral]]. Recent studies indicate this type of consumer rage aimed at corporations is becoming more common, especially in [[Western world|Western societies]].<ref>{{Cite journal|last=Grégoire|first=Yany|title=How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses|journal=Journal of the Academy of Marketing Science}}</ref>

The rise of [[social media]] sites like [[Facebook]], [[Twitter]], and [[YouTube]] act as public platforms for exacting new forms of revenge.<ref name=":02" /> [[Revenge porn]] involves the vengeful public [[dissemination]] of [[intimate part|intimate]] pictures and videos of another person's [[Human sexual activity|sexual activity]] with the intent of creating widespread [[shame]].<ref name=":1">{{cite journal | last1 = Langlois | first1 = G. | last2 = Slane | first2 = A. | year = 2017 | title = Economies of reputation: the case of revenge porn | journal = Communication & Critical/Cultural Studies | volume = 14 | issue = 2| pages = 120–138 | doi = 10.1080/14791420.2016.1273534 | s2cid = 151732727 }}</ref> Participation in online revenge porn activities incites a sense of pleasure through the harm, embarrassment, and humiliation being inflicted on the victim. The allowance of [[anonymity]] on revenge porn sites encourages further incivility by empowering and encouraging this type of behavior.<ref name=":2">{{cite journal | last1 = Stroud | first1 = S. R. | year = 2014 | title = The Dark Side of the Online Self: A Pragmatist Critique of the Growing Plague of Revenge Porn | journal = Journal of Mass Media Ethics | volume = 29 | issue = 3| pages = 168–183 | doi = 10.1080/08900523.2014.917976 | s2cid = 143979919 }}</ref> In many instances, the original poster provides the victim's personal information, including links to social media accounts, furthering the harassment.<ref name=":1" /> Online revenge porn's origins can be traced to 2010 when [[Hunter Moore]] created the first site, ''[[Is Anyone Up?|IsAnyoneUp]]'', to share nude photos of his girlfriend.<ref name=":2" />