Editing Polaroid Corporation (section)

=== 2017-Present: Acquisition by Smołokowski; collaboration with and rebranding of "Impossible" ===
In 2017, the holding corporation for Polaroid, PLR IP Holdings, LLC, was acquired by Polish investor Wiaczesław "Slava" Smołokowski.<ref name='pp_acquire'>{{cite web|last1=Zhang|first1=Michael|title=Polaroid Acquired by The Impossible Project's Largest Shareholder|url=https://petapixel.com/2017/05/12/polaroid-acquired-impossible-projects-largest-shareholder/|website=PetaPixel|date=12 May 2017|access-date=2018-02-18|quote=Polaroid’s brand and [IP] has been acquired by the largest shareholder of The Impossible Project [..] Now a single family has control of both the [Polaroid and Impossible] [..] [Owner of Polaroid..] brand and IP, PLR IP Holdings, LLC, was [sold to an] ownership group led by the Smolokowski family. [..] Wiacezlaw “Slava” Smolokowski [[:pl:Sławomir Smołokowski|pl]] acquired a 20% stake in The Impossible Project back [in 2012]. In 2014, [son Oskar became] CEO of The Impossible Project [..] The elder Smolokowski is now Impossible’s largest shareholder.|archive-date=2019-08-11|archive-url=https://web.archive.org/web/20190811104017/https://petapixel.com/2017/05/12/polaroid-acquired-impossible-projects-largest-shareholder/|url-status=live}}</ref> Smołokowski was already the largest shareholder in the [[Polaroid B.V.|Impossible Project]]—a company formed to continue production of Polaroid-compatible film after Polaroid themselves left the market—having been persuaded to invest in it by his son Oskar.<ref name='pp_acquire' /> The acquisition brought both companies under the control of the Smołokowski family.<ref name='pp_acquire' />

The Impossible Project (already led by Oskar Smołokowski) was rebranded as ''Polaroid Originals'', with the last factory producing Polaroid-compatible instant film cartridges in [[Enschede]], Netherlands being rebranded under the new name later in 2017.<ref name='po_letter'>{{cite web|archive-url=https://web.archive.org/web/20180219090130/https://magazine.polaroidoriginals.com/an-open-letter-from-our-ceo/|archive-date=2018-02-19|last1=Smołokowski|first1=Oskar|title=An Open Letter From Our CEO|url=https://magazine.polaroidoriginals.com/an-open-letter-from-our-ceo/|website=Polaroid Originals|access-date=2018-02-18}}</ref>

In March 2019, the new polaroid.com website listed instant cameras and supplies made by Polaroid Originals alongside its other products including digital cameras, sunglasses, the Cube action camera, and television units.<ref>{{cite web |title=All products |url=https://www.polaroid.com/products/category/all |website=polaroid.com |access-date=21 March 2019 |archive-url=https://web.archive.org/web/20190321180454/https://www.polaroid.com/products/category/all |archive-date=21 March 2019}}</ref>

March 2020, Polaroid Originals rebranded as simply Polaroid, with the Polaroid Now being the first instant film camera in years to have the Polaroid branding.<ref>{{Cite web |last=Holt |first=Kris |title=Polaroid Originals Rebrands As Polaroid With A New Autofocus Instant Camera In Tow |url=https://www.forbes.com/sites/krisholt/2020/03/26/polaroid-originals-rebrands-as-polaroid-with-a-new-autofocus-instant-camera-in-tow/ |access-date=2022-11-03 |website=Forbes |language=en |archive-date=2020-04-02 |archive-url=https://web.archive.org/web/20200402172203/https://www.forbes.com/sites/krisholt/2020/03/26/polaroid-originals-rebrands-as-polaroid-with-a-new-autofocus-instant-camera-in-tow/ |url-status=live }}</ref>

==== Efforts to preserve and restore vintage Polaroid camera models ====
Polaroid B.V. and other companies, including [[MiNT camera|MiNT Camera]] (manufacturer of the reusable MiNT flash bar), refurbish and repair classic Polaroid products, with some companies modifying the hardware itself to add additional functionality.<ref>{{Cite web|title=MINT SLR670-S Noir is a refurbished Polaroid SX-70 with added auto modes|url=https://www.dpreview.com/news/2426932814/mint-slr670-s-noir-is-a-refurbished-polaroid-sx-70-with-added-auto-modes|access-date=2021-10-23|website=DPReview|archive-date=2021-10-23|archive-url=https://web.archive.org/web/20211023233952/https://www.dpreview.com/news/2426932814/mint-slr670-s-noir-is-a-refurbished-polaroid-sx-70-with-added-auto-modes|url-status=live}}</ref> One such modification is the conversion of Polaroid SX-70 camera models to use the more common, and higher-ISO Polaroid 600 film.<ref>{{Cite web|title=Polaroid SX-70 to 600 Film Conversion Service|url=https://retrospekt.com/products/sx-70-to-600-film-conversion-service|access-date=2021-10-23|website=Retrospekt|language=en|archive-date=2021-10-23|archive-url=https://web.archive.org/web/20211023233953/https://retrospekt.com/products/sx-70-to-600-film-conversion-service|url-status=live}}</ref>