Editing Philips (section)

=== Post-WWII growth ===
After the war, the company was moved back to the Netherlands, with their headquarters in [[Eindhoven]].
[[File:Lichttoren Eindhoven 1.JPG|thumb|The Philips Light Tower in Eindhoven, originally a light bulb factory and later the company headquarters, August 2012<ref>{{citation| url = http://www.reynaers-solutions.com/ru/getpage.asp?i=6| title = PHILIPS Light Tower Complex – The Netherlands |website=Reynaers Aluminium| access-date = 12 September 2011| url-status = dead| archive-url = https://web.archive.org/web/20120120021100/https://www.reynaers-solutions.com/ru/getpage.asp?i=6| archive-date = 20 January 2012}}</ref>]]
[[File:Eindhoven Evoluon 03.jpg|thumb|right|The [[Evoluon]] in Eindhoven, opened in 1966, August 2015]]
In 1949, the company began selling [[television set]]s.<ref name=waarom>{{cite news|title=Waarom stopt Philips met zelf televisies maken?|url=http://www.volkskrant.nl/vk/nl/2680/Economie/article/detail/1876925/2011/04/18/Waarom-stopt-Philips-met-zelf-televisies-maken.dhtml|access-date=18 April 2011|newspaper=[[de Volkskrant]]|date=18 April 2011|archive-date=28 July 2020|archive-url=https://web.archive.org/web/20200728065743/https://myprivacy.dpgmedia.net/?siteKey=PUBX2BuuZfEPJ6vF&callbackUrl=https%3A%2F%2Fwww.volkskrant.nl%2Fprivacy-wall%2Faccept%3FredirectUri%3D%2Fvk%2Fnl%2F2680%2FEconomie%2Farticle%2Fdetail%2F1876925%2F2011%2F04%2F18%2FWaarom-stopt-Philips-met-zelf-televisies-maken.dhtml|url-status=live |language=nl}}</ref> In 1950, it formed [[Philips Records]], which eventually formed part of [[PolyGram]] in 1962. Philips introduced the [[cassette tape|compact cassette]] audio tape format in 1963, and it was wildly successful. Cassettes were initially used for [[dictation machine]]s for office typing [[shorthand|steno]]graphers and by professional journalists. As their sound quality improved, cassettes would also be used to record sound, and became the second mass media alongside [[vinyl records]] used to sell recorded music.

[[File:PHILIPS D6350.jpg|thumb|right|An early portable compact cassette recorder by Philips (model D6350)]]
Philips introduced the first combination [[Radio receiver|portable radio]] and cassette recorder, which was marketed as the "radio recorder", now better known as the [[boombox]].{{When|date=March 2025|reason=Important to describe the growth and to indicate how rapidly or slowly growth occurred}} Later, the cassette was used in telephone [[answering machine]]s, including a special form of cassette where the tape was wound on an endless loop. The C-cassette was used as the first [[Mass storage|mass storage device]] for early personal computers in the 1970s and 1980s. Philips reduced the cassette size for professional needs with the [[Mini-Cassette|mini-cassette]], although it was not as successful as the [[Olympus Corporation|Olympus]] [[microcassette]].{{Clarify|reason=Provide a comparison in concrete numbers or else restate based upon a properly cited reference.|date=March 2025}} The mini-cassette became the predominant dictation medium up to the advent of fully [[Dictation machine|digital dictation]] machines.{{citation needed|date=November 2012}} Philips continued manufacturing computer products through the early 1990s as [[Philips Computers]].

In 1972, Philips launched the world's first home [[videocassette recorder]], in the UK, the N1500.{{Citation needed|date=March 2025}} Its relatively bulky{{Vague|reason=“Relatively bulky” compared to what? Can you instead provide actual dimensions?|date=March 2025}} video cassettes could record 30 minutes or 45 minutes. Later one-hour tapes were also offered. As the competition came from [[Sony]]'s [[Betamax]] and the [[VHS]] group of manufacturers, Philips introduced the N1700 system which allowed double-length recording. For the first time, a 2-hour movie could fit onto one video cassette. In 1977, the company unveiled a special promotional film for this system in the UK, featuring comedy writer and presenter [[Denis Norden]].<ref>{{cite web|url=http://ftvdb.bfi.org.uk/sift/title/105150|title=BFI – Film & TV Database – The Philips Time Machine (1977)|work=The [[British Film Institute]] Web Database|access-date=16 February 2010|archive-url=https://web.archive.org/web/20090919185932/http://ftvdb.bfi.org.uk/sift/title/105150|archive-date=19 September 2009|url-status=dead}}</ref> The concept was quickly copied by the Japanese makers, whose tapes were significantly cheaper. Philips made one last attempt at a new standard for video recorders with the [[Video 2000]] system, with tapes that could be used on both sides and had 8 hours of total recording time. As Philips only sold its systems on the PAL standard and in Europe, and the Japanese makers sold globally, the scale advantages of the Japanese proved insurmountable and Philips withdrew the V2000 system and joined the VHS Coalition.<ref>{{Cite web |title=Philips Video 2000 – Virtual tour of Museum of Failure |url=https://collection.museumoffailure.com/philips-video-2000/ |access-date=30 May 2024 |language=en-US |archive-date=30 May 2024 |archive-url=https://web.archive.org/web/20240530121244/https://collection.museumoffailure.com/philips-video-2000/ |url-status=dead}}</ref>

[[File:Philips CD-100.JPG|thumb|right|Philips CD-100, the second ever commercially released CD player (after partner Sony's [[Sony CDP-101|CDP-101]])]]
Philips had developed a [[LaserDisc]] early on for selling movies, but delayed its commercial launch for fear of cannibalizing its video recorder sales. Later Philips joined with [[MCA Inc.|MCA]] to launch the first commercial LaserDisc standard and players. In 1982, Philips teamed with Sony to launch the [[compact disc]]; this format evolved into the [[CD-R]], [[CD-RW]], [[DVD]] and later [[Blu-ray]], which Philips launched with Sony in 1997<ref>{{Cite magazine|title=Compact Disc is 25 Years Old|language=en-US|magazine=Wired|url=https://www.wired.com/2007/08/compact-disk-is/|access-date=21 September 2021|issn=1059-1028|archive-date=1 October 2022|archive-url=https://web.archive.org/web/20221001052203/https://www.wired.com/2007/08/compact-disk-is/|url-status=live}}</ref> and 2006 respectively.
[[File:schouhamerimmink.jpg|thumb|left|[[Kees Schouhamer Immink]] (with his [[Emmy]] award in January 2004), Philips' greatest inventor in [[consumer electronics]] in the late 20th century, invented the coding technologies for [[CD]], [[DVD]], [[Blu-ray]], and [[Digital Compact Cassette|DCC]]]]

In 1984, the Dutch Philips Group bought out nearly a one-third share and took over the management of the German company [[Grundig]]. Also in 1984, Philips split off its activities on the field of [[Photolithography|photolithographic]] integrated circuit production equipment, the so-called wafer steppers, into a joint venture with [[ASM International]], located in [[Veldhoven]] under the name [[ASML Holding|ASML]]. Over the years, this new company has evolved into the world's leading manufacturer of chip production machines at the expense of competitors like [[Nikon]] and [[Canon Inc.|Canon]].