Editing Pepsi (section)

==Sports sponsorships==
Pepsi has official sponsorship deals with the [[National Football League]], [[National Hockey League]], and [[National Basketball Association]].<ref>{{Cite web|date=April 6, 2004|title=PepsiCo extends NFL sponsorship in $560 Million Deal|url=https://www.chiefmarketer.com/pepsico-extends-nfl-sponsorship-in-560-million-deal/|access-date=September 30, 2020|website=Chief Marketer|language=en-US|archive-date=December 25, 2021|archive-url=https://web.archive.org/web/20211225010539/https://www.chiefmarketer.com/pepsico-extends-nfl-sponsorship-in-560-million-deal/|url-status=live}}</ref><ref>{{Cite web|title=Pepsi adds five years to NHL sponsorship|url=https://www.sportsbusinessdaily.com/Journal/Issues/2018/01/22/Marketing%20and%20Sponsorship/NHLPepsi.aspx|access-date=September 30, 2020|website=www.sportsbusinessdaily.com|language=en|archive-date=April 23, 2023|archive-url=https://web.archive.org/web/20230423105936/https://www.sportsbusinessjournal.com/Journal/Issues/2018/01/22/Marketing%20and%20Sponsorship/NHLPepsi.aspx|url-status=live}}</ref><ref>{{Cite web|last=Peterson|first=Hayley|title=The NBA just dealt a major blow to Coca-Cola|url=https://www.businessinsider.com/pepsico-wins-nba-sponsorship-2015-4|access-date=September 30, 2020|website=Business Insider|archive-date=January 29, 2016|archive-url=https://web.archive.org/web/20160129092711/http://www.businessinsider.com/pepsico-wins-nba-sponsorship-2015-4|url-status=live}}.</ref> In 2007, and from 2013 to 2022, Pepsi sponsored the [[National Football League|NFL]]'s [[Super Bowl Halftime Shows|Super Bowl halftime shows]].<ref>{{cite web | url=https://www.cnbc.com/2022/05/24/nfl-renews-sponsorship-deal-with-pepsi-but-without-super-bowl-halftime-show.html | title=NFL renews its sponsorship deal with Pepsi, but without the Super Bowl halftime show | website=[[CNBC]] | date=24 May 2022 | access-date=2022-09-26 | archive-date=2022-09-26 | archive-url=https://web.archive.org/web/20220926181808/https://www.cnbc.com/2022/05/24/nfl-renews-sponsorship-deal-with-pepsi-but-without-super-bowl-halftime-show.html | url-status=live }}</ref> It was the sponsor of [[Major League Soccer]] until December 2015 and [[Major League Baseball]] until April 2017, both leagues signing deals with Coca-Cola.<ref>{{cite magazine|title=PepsiCo nabs NBA sponsorship rights from Coca-Cola|url=http://fortune.com/2015/04/13/pepsico-nba-sponsorship/|magazine=Fortune.com|date=January 9, 2015|access-date=January 9, 2016|archive-date=January 28, 2021|archive-url=https://web.archive.org/web/20210128115506/https://fortune.com/2015/04/13/pepsico-nba-sponsorship/|url-status=live}}</ref><ref>{{cite news|title=MLB drops Pepsi for Coca-Cola|url=https://money.cnn.com/2017/04/03/news/companies/coca-cola-mlb-pepsi/|publisher=CNN|date=April 3, 2017|access-date=August 3, 2020|archive-date=November 29, 2021|archive-url=https://web.archive.org/web/20211129190248/https://money.cnn.com/2017/04/03/news/companies/coca-cola-mlb-pepsi/|url-status=live}}</ref> From 1999 to 2020, Pepsi also had the [[naming rights]] to the [[Pepsi Center]], an indoor sports and entertainment facility in [[Denver, Colorado]], until the venue's new naming rights were announced on October 22, 2020.<ref>{{cite news |last=Singer |first=Mike |title=After 21 years, Pepsi Center to be renamed Ball Arena as part of new partnership |url=https://www.denverpost.com/2020/10/22/pepsi-center-renamed-ball-arena-denver-colorado/ |newspaper=[[The Denver Post]] |date=October 22, 2020 |access-date=October 22, 2020 |archive-date=November 1, 2021 |archive-url=https://web.archive.org/web/20211101004454/https://www.denverpost.com/2020/10/22/pepsi-center-renamed-ball-arena-denver-colorado/ |url-status=live }}</ref> 

In 1997, after his sponsorship with Coca-Cola ended, retired [[NASCAR Cup Series]] driver [[Jeff Gordon]] signed a long-term contract with Pepsi, and he drove with the Pepsi logos on his car with various paint schemes for about 2 races each year, usually a darker paint scheme during nighttime races. Pepsi has remained as one of his sponsors ever since. Pepsi has also sponsored the [[Pepsi NFL Rookie of the Year|NFL Rookie of the Year award]] since 2002.<ref>{{cite press release|url=http://www.prnewswire.com/news-releases/pepsi-max-confirms-30-second-ad-and-consumer-activation-for-super-bowl-xlvi-138331374.html|title=Pepsi MAX Confirms 30-Second Ad and Consumer Activation for Super Bowl XLVI|publisher=Prnewswire.com|access-date=January 30, 2013|archive-date=June 2, 2013|archive-url=https://web.archive.org/web/20130602090910/http://www.prnewswire.com/news-releases/pepsi-max-confirms-30-second-ad-and-consumer-activation-for-super-bowl-xlvi-138331374.html|url-status=live}}</ref>

Pepsi has the first global sponsorship deals with the [[UEFA Champions League]] and the [[UEFA Women's Champions League]] starting in the [[2015–16 UEFA Champions League|2015–16]] season along with the sister brand, [[Pepsi Max]] and became the global sponsor of the competition.<ref>{{cite press release|title=PepsiCo renews UEFA Champions League partnership until 2024|url=https://www.uefa.com/news-media/news/0264-10fc0592b7da-fae575fccc7c-1000--pepsico-renews-uefa-champions-league-partnership-until-2024/|work=[[UEFA]]|access-date=December 1, 2020|archive-date=November 27, 2021|archive-url=https://web.archive.org/web/20211127131321/https://www.uefa.com/insideuefa/about-uefa/news/0264-10fc0592b7da-fae575fccc7c-1000--pepsico-renews-uefa-champions-league-partnership-until-2024/|url-status=live}}</ref>

Pepsi also has sponsorship deals in [[International Cricket Council|international cricket]] teams.<ref name=":0">{{Cite web|last=Goyal|first=Shaily|date=July 15, 2020|title=Pepsi to stay in as Pakistan Cricket team sponsor for 1 more year, deal values reduced|url=https://www.insidesport.co/pepsi-to-stay-in-as-pakistan-cricket-team-sponsor-for-1-more-year-deal-values-reduced/|access-date=September 30, 2020|website=InsideSport|language=en-gb|archive-date=November 8, 2020|archive-url=https://web.archive.org/web/20201108081851/https://www.insidesport.co/pepsi-to-stay-in-as-pakistan-cricket-team-sponsor-for-1-more-year-deal-values-reduced/|url-status=live}}</ref> The [[Pakistani national cricket team]] is one of the teams that the brand sponsors.<ref name=":0" /> The team wears the Pepsi logo on the front of their test and ODI test match clothing.

The [[Buffalo Bisons (AHL)|Buffalo Bisons]], an [[American Hockey League]] team, was sponsored by Pepsi-Cola in its later years; the team adopted the beverage's red, white, and blue color scheme along with a modification of the Pepsi logo (with the word "[[Buffalo, New York|Buffalo]]" in place of the Pepsi-Cola wordmark). The Bisons ceased operations in 1970, making way for the [[Buffalo Sabres]] of the NHL.

Pepsi also has been a sponsor of the [[Carolina Hurricanes]] of the [[National Hockey League]] since the team moved to [[North Carolina]] in 1997.

In 2017, Pepsi was the jersey sponsor of the [[Papua New Guinea national basketball team]].