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Parma Calcio 1913
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==Colours and badge== Originally, the club wore blue and yellow chequered shirts in honour of the city's traditional colours, which date back to 1545 when the [[Duchy of Parma]] was established,<ref name="Parma kits">{{Cite web|url=http://www.heraldica.org/topics/national/italy2.htm#parma|title=Heraldry in Pre-Unification Italy|work=Heraldica.org|first=François R. |last=Velde|access-date=30 July 2010}}</ref> but white shirts with a black [[cross]] on the chest were introduced after the [[First World War]], drawing inspiration from [[Juventus]]' colours, following a name change.<ref name="Goal history"/> White continued to be worn as the main colour of the home kits for much of the remainder of the century, although often complemented with yellow, blue or both, rather than black. The club did, however, experiment in the 1950s with blue shirts and blue and yellow striped shirts. The cross shirts were restored and worn until bankruptcy in 1968, when white shirts with off-centre blue and yellow vertical bands were worn, but the cross returned from 1970 until 1983 when a yellow and blue-sleeved white shirt was introduced and used for 8 years. After decades in the lower divisions, Parma was promoted to Serie A in 1990, where the side immediately became a major force in the battle for major trophies, on many notable occasions in direct opposition to Juventus, who would become fierce rivals of Parma's. This rivalry and the influence of [[Parmalat]] led to the demotion of the white shirts to the away kit, so the side wore yellow and blue hooped shirts at home for six seasons between 1998 and 2004, and navy blue shirts often worn as third choice in this period. This was a time of great success for the club, thus the shirts became synonymous with Parma, often still called the ''Gialloblù'' (Yellow and Blues) today, despite a recent reversion to the traditional white shirts emblazoned with a cross caused by parent company Parmalat's collapse and the clubs subsequent re-foundation as Parma Football Club. Yellow and blue were Parma's traditional change colours, used in various combinations from 2004 to 2015, such as vertical stripes, hoops, crosses or as solid colour designs.<ref>{{Cite web | url=http://www.storiadelparmacalcio.com/collezione-parma/collezione-maglie-parma.htm | title=Le Maglie del Parma | trans-title=The Kits of Parma | work=storiadelparmacalcio.com | access-date=29 July 2010 | archive-url=https://web.archive.org/web/20160721040942/http://www.storiadelparmacalcio.com/collezione-parma/collezione-maglie-parma.htm | archive-date=21 July 2016 | url-status=dead }}</ref> Parma's logo changed in 2005 to reflect the name change from Parma A.C. to Parma F.C., but the logo otherwise remained the same, encompassing the city colours of yellow and blue and the club's traditional black cross set on a white background, and has not changed much in years, although it was dramatically overhauled to feature a prancing bull for one season in 2000–01 before it was criticised and discontinued in favour of the old badge. A new badge with broadly similar features was introduced for the 2014–15 season following the use of a commemorative centenary badge for the 2013–14 campaign.<ref>{{cite news|title=FC Parma Unveils Their 100 Year Anniversary Logo|url=http://www.gettyimages.co.uk/detail/news-photo/parma-fcs-centenery-logo-is-unveiled-at-stadio-ennio-news-photo/162797888|language=it|work=GettyImages.co.uk|publisher=[[Getty Images]]|date=27 February 2013|access-date=24 October 2015}}</ref> The newly formed club in 2015 adopted a new logo before acquiring the rights to a number of legacy items for €250,000 a year later.<ref>{{cite news | url=http://parmacalcio1913.com/il-parma-calcio-1913-ha-acquistato-dalla-curatela-il-marchio-parma-f-c-sulle-maglie-torna-lo-storico-scudo-gialloblu-crociato-ma-con-la-scritta-parma-calcio | title=Il Parma Calcio 1913 ha acquistato dalla Curatela il marchio Parma F.C.: sulle maglie torna lo storico scudo gialloblù crociato, ma con la scritta "Parma Calcio" | language=it | date=23 August 2016 | trans-title=Parma Calcio 1913 have acquired Parma F.C. branding: the traditional badge will return to the shirt but with "Parma Calcio" | access-date=24 August 2016 | archive-date=31 August 2016 | archive-url=https://web.archive.org/web/20160831065332/http://parmacalcio1913.com/il-parma-calcio-1913-ha-acquistato-dalla-curatela-il-marchio-parma-f-c-sulle-maglie-torna-lo-storico-scudo-gialloblu-crociato-ma-con-la-scritta-parma-calcio | url-status=dead }}</ref> <gallery class="center"> <!-- Deleted image removed: File:Parma AC logo.svg|The old Parma A.C. logo, used until the name change to Parma F.C. in 2004 --> File:FC Parma.svg|Parma F.C.'s crest until 2012 <!-- Deleted image removed: File:Parma F.C. Centenary Badge.png|Parma's centenary badge --> File:Parma FC logo.png|Parma F.C. logo, 2014–15 File:Logo of Parma Calcio.png|S.S.D. Parma Calcio 1913 badge, 2015–16 </gallery> === Kit manufacturers and sponsors === {| class="wikitable" |+ !Period !Kit manufacturer !Shirt sponsor (main) !Shirt sponsor (secondary) !Shirt sponsor (back) !Shirt sponsor (sleeve) !Shorts sponsor |- |1913–1974 |''In-house'' | rowspan="2" |''None'' | rowspan="12" |''None'' | rowspan="17" |''None'' | rowspan="21" |''None'' | rowspan="18" |''None'' |- |1974–1981 | rowspan="2" |[[Umbro]] |- |1981–1982 | rowspan="3" |[[Prosciutto di Parma]] |- |1982–1983 |Ennerre |- |1983–1987 | rowspan="2" |[[Umbro]] |- |1987–1995 | rowspan="4" |[[Parmalat]] |- |1995–1998 |[[Puma (brand)|Puma]] |- |1998–1999 |[[Lotto Sport Italia|Lotto]] |- |1999–2003 | rowspan="3" |[[Champion (sportswear)|Champion]] |- |2003–2004 |[[Parmalat]] (Matchday 1-19) / [[Cariparma]] (20-38) |- |2004–2005 |''None'' |- |2005–2006 |[[Champion (sportswear)|Champion]] / [[Erreà]] |Tecnocasa |- |2006–2007 | rowspan="14" |[[Erreà]] |Gimoka / Play Radio (Europa League) |Play Radio |- |2007–2008 |Kome |Kome (Matchday 2-3) / Il Granchio (13-38) |- |2008–2009 |[[Banca Monte Parma]] |Metella Trasporti e Logistica |- |2009–2012 |Navigare |[[Banca Monte Parma]] |- |2012–2014 | rowspan="2" |[[Vorwerk (company)|Folletto]] |Navigare |- |2014–2015 |Energy T.I. Group (Matchday 1-28) / SanThè Sant'Anna (29-38) |''Various''{{Efn|None (Matchday 1-6, 19-24 & 34) / Piazza Italia (Matchday 7-13 & 16-18) / Bava Srl (14-15) / Risparmio Casa (24) / INC Hotels (25) / Carta Corona (26) / Birra Parma (27) / NordestWash (28) /Dac a trá (29) / Hotel Due Mari Sestri Levante (30) / Ranieri Ship (31 & 36) / Caesars Palace Luxury (32) / [[CRAI|CRAI Tirreno]] (33) / Un Posto al Sole Ristorante (35) / Twin's Cafè (37) / Edil P.3 (38)}} |- |2015–2016 |Navigare | rowspan="2" |[[Vorwerk (company)|Folletto]] |[[Sky Sport (Italy)|Sky Sport HD]] | rowspan="3" |COLSER Servizi |- |2016–2017 |[[Aon (company)|Aon]] | rowspan="5" |[[Fratelli Beretta|Viva La Mamma Beretta]] |- |2017–2018 | rowspan="5" |Cetilar | rowspan="2" |[[Aon (company)|Aon]] |- |2018–2019 |Il Valutatore | rowspan="3" |''None'' |- |2019–2020 |Lewer | rowspan="3" |Canovi Coperture |- |2020–2021 |Old Wild West |- |2021–2022 |Gravity Sport |[[EGO Airways]] |COLSER Servizi |- |2022–2023 | rowspan="3" |Prometeon | rowspan="2" |Classic Football Shirts |ITCompany |Fontana Viaggi |OARO |- |2023–2024 | rowspan="2" |[[Puma (brand)|Puma]] | rowspan="2" |inX.aero |''None'' |CAD Euro Pool |- |2024– |AdmiralBet.news |[[Crédit Agricole Italia]] |''None'' |}
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