Editing Nonprofit organization (section)

== Online presence ==
When selecting a [[domain name]], NPOs often use one of the following: [[.org]], the [[country code top-level domain]] of their respective country, or the [[.edu]] [[top-level domain]] (TLD), to differentiate themselves from more commercial entities, which typically use [[.com]].

In the traditional domain noted in {{IETF RFC|1591}}, .org is for "organizations that didn't fit anywhere else" in the naming system, which implies that it is the proper category for non-commercial organizations if they are not governmental, educational, or one of the other types with a specific TLD. It is not designated specifically for charitable organizations or any specific organizational or tax-law status, but encompasses anything that is not classifiable as another category. Currently, no restrictions are enforced on registration of .com or .org, so one can find organizations of all sorts in either of those domains, as well as other top-level domains including newer, more specific ones which may apply to particular sorts of organization including [[.museum]] for museums and [[.coop]] for [[cooperative]]s. Organizations might also register by the appropriate country code top-level domain for their country.

In 2020, nonprofit organizations began using microvlogging (brief videos with short text formats) on TikTok to reach Gen Z, engage with community stakeholders, and overall build community.<ref>{{Cite journal |last1=Wiley |first1=Kimberly |last2=Schwoerer |first2=Kayla |last3=Richardson |first3=Micayla |last4=Espinosa |first4=Marlen Barajas |date=2021 |title=Engaging stakeholders on TikTok: A multi-levelsocial media analysis of nonprofit Microvlogging |url=https://doi.org/10.1111/padm.12851 |journal=Public Administration |volume=101 |issue=3 |pages=822–842 |doi=10.1111/padm.12851 |via=Wiley}}</ref> TikTok allowed for innovative engagement between nonprofit organizations and younger generations.<ref>{{Cite journal |last1=DeMasters |first1=Chelsea |last2=Morgan |first2=Katherine |last3=Schwoerer |first3=Kayla |last4=Wiley |first4=Kimberly |date=2024 |title=Forging connections: Nonprofits, TikTok, and authentic engagement – a mixed methods study |url=https://doi.org/10.20899/jpna.dky82f18 |journal=Journal of Public and Nonprofit Affairs |volume=10 |issue=1 |pages=27–51|doi=10.20899/jpna.dky82f18 |doi-access=free }}</ref> During COVID-19, TikTok was specifically used to connect rather than inform or fundraise, as its fast-paced, tailored For You Page separates itself from other social media apps such as Facebook and Twitter.