Editing Newcastle Brown Ale (section)

==Names and phrases==
[[Image:Bottle of Newcastle Brown Ale poured.jpg|thumb|250px|right|A glass of Newcastle Brown Ale]]
In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales.<ref name=Journal13Dec04/>

In the North East, Newcastle Brown Ale is often given the nickname "Dog", alluding to the British euphemism of [[See a man about a dog|seeing a man about a dog]].<ref>{{cite news |title=Last orders |url=http://www.chroniclelive.co.uk/news/north-east-news/last-orders-1466093 |newspaper=[[Evening Chronicle]] |date=25 January 2008 |access-date=9 April 2013 |archive-url=https://web.archive.org/web/20141023155629/http://www.chroniclelive.co.uk/news/north-east-news/last-orders-1466093 |archive-date=23 October 2014 |url-status=live }}</ref> It is also known as Broon, "brown" pronounced in the [[Geordie]] dialect. Elsewhere in the UK, it is known as Newkie Brown.

<!--==Pop culture ==
In [[Tommy (1975 movie)|Tommy]], the character of Uncle Ernie (played by [[Keith Moon]]) is seen drinking a pint glass of Newcastle Brown Ale.
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