Editing Morphing (section)

===Early examples===
In or before 1986, computer graphics company Omnibus created a digital animation for a [[Tide (brand)|Tide]] commercial with a Tide detergent bottle smoothly morphing into the shape of the United States. The effect was programmed by Bob Hoffman. Omnibus re-used the technique in the movie ''[[Flight of the Navigator]]'' (1986). It featured scenes with a computer generated spaceship that appeared to change shape. The plaster cast of a model of the spaceship was scanned and digitally modified with techniques that included a [[reflection mapping]] technique that was also developed by programmer Bob Hoffman.<ref>{{cite AV media |date=20 May 2015 |url=https://www.youtube.com/watch?v=sC0NX4dVmO0 |title=CGM 13 - Flight of the Navigator |publisher=Gorkab |via=[[YouTube]] |access-date=4 September 2021 |archive-url=https://web.archive.org/web/20190708085042/https://www.youtube.com/watch?v=sC0NX4dVmO0 |archive-date=8 July 2019 |url-status=live}}</ref>

The 1986 movie ''[[The Golden Child]]'' implemented early digital morphing effects from animal to human and back.

''[[Willow (1988 film)|Willow]]'' (1988) featured a more detailed digital morphing sequence with a person changing into different animals. A similar process was used a year later in ''[[Indiana Jones and the Last Crusade]]'' to create Walter Donovan's gruesome demise. Both effects were created by [[Industrial Light & Magic]], using software developed by [[Tom Brigham]] and [[Douglas Smythe|Doug Smythe]] ([[AMPAS]]).<ref>{{cite web|url=https://www.ilm.com/vfx/indiana-jones-and-the-last-crusade|title=INDIANA JONES AND THE LAST CRUSADE|website=[[Industrial Light & Magic]]}}</ref><ref>{{cite web|url=https://www.cartoonbrew.com/vfx/10-unforgettable-morphs-film-tv-music-videos-144036.html|title=10 Unforgettable Morphs in Film, TV, and Music Videos|website=[[Cartoon Brew]]|date=12 December 2016}}</ref>

In 1991, morphing appeared notably in the [[Michael Jackson]] music video "[[Black or White]]" and in the movies ''[[Terminator 2: Judgment Day]]'' and ''[[Star Trek VI: The Undiscovered Country]]''. The first application for personal computers to offer morphing was [[Gryphon Software Morph]] on the [[Classic Mac OS|Macintosh]]. Other early morphing systems included ImageMaster, MorphPlus and CineMorph, all of which premiered for the [[Amiga]] in 1992. Other programs became widely available within a year, and for a time the effect became common to the point of [[cliché]].  For high-end use, [[Elastic Reality]] (based on MorphPlus) saw its first feature film use in ''In The Line of Fire'' (1993) and was used in ''[[Quantum Leap (1989 TV series)|Quantum Leap]]'' (work performed by the Post Group).  At [[VisionArt]] Ted Fay used Elastic Reality to morph [[Odo (Star Trek)|Odo]] for ''[[Star Trek: Deep Space Nine]]''. The [[Snoop Dogg]] music video "[[What's My Name? (Snoop Doggy Dogg song)|Who Am I? (What's My Name?)]]", where Snoop Dogg and the others morph into dogs.  Elastic Reality was later purchased by [[Avid Technology|Avid]], having already become the de facto system of choice, used in many hundreds of films. The technology behind Elastic Reality earned two Academy Awards in 1996 for Scientific and Technical Achievement going to Garth Dickie and [[Perry Kivolowitz]]. The effect is technically called a "spatially warped cross-dissolve".  The first social network designed for user-generated morph examples to be posted online was Galleries by Morpheus.

In Taiwan, Aderans, a hair loss solutions provider, did a TV commercial featuring a morphing sequence in which people with lush, thick hair morph into one another, reminiscent of the end sequence of the "[[Black or White]]" video.