Editing Model (person) (section)

====1990s====
[[File:Kate moss.jpg|thumb|upright|alt=Kate Moss wearing sunglasses & a black jacket|[[Kate Moss]], part of the [[heroin chic]] trend]]
The high fashion models of the late 1980s dominated the early 1990s. In 1990, [[Linda Evangelista]] famously said to ''Vogue'', "we don't wake up for less than $10,000 a day". Evangelista and her contemporaries, [[Naomi Campbell]], [[Cindy Crawford]], [[Christy Turlington]], [[Tatjana Patitz]], [[Stephanie Seymour]], and [[Yasmeen Ghauri]] became arguably the most recognisable models in the world, earning the moniker of "[[supermodel]]", and were boosted to global recognition and new heights of wealth for the industry.<ref>''Citations'':
* {{cite book|last1=Harold Koda|first1=Kohle Yohannan|title=The Model As Muse: Embodying Fashion|date=2009|publisher=The Metropolitan Museum of Art, New York|location=New York|isbn=978-1-58839-312-8|page=134|edition=First|url=http://www.metmuseum.org/art/metpublications/the_model_as_muse_embodying_fashion|access-date=3 August 2016|archive-url=https://web.archive.org/web/20160808204545/http://www.metmuseum.org/art/metpublications/The_Model_as_Muse_Embodying_Fashion|archive-date=2016-08-08|url-status=live}}
* {{cite web|last1=Callahan|first1=Susannah|title=Super models class of 1990 back in vogue|url=https://nypost.com/2013/08/04/super-models-class-of-1990-back-in-vogue/|website=New York Post (www.nypost.com)|publisher=NYP HOLDINGS, INC|access-date=4 August 2014|archive-url=https://web.archive.org/web/20131221144748/http://nypost.com/2013/08/04/super-models-class-of-1990-back-in-vogue/|archive-date=2013-12-21|url-status=live|date=2013-08-04}}
* {{cite web|title=Supermodel Status: A Brief History Of The Supermodel|url=http://www.fashiongonerogue.com/supermodel-history-timeline/|website=Fashion Gone Rogue (www.fashiongonerogue.com)|publisher=Fashion Gone Rogue|access-date=14 July 2015|archive-url=https://web.archive.org/web/20150714123942/http://www.fashiongonerogue.com/supermodel-history-timeline/|archive-date=2015-07-14|url-status=live|date=2015-07-14}}
* {{cite web|last1=Brown|first1=Laura|title=Classic Lindbergh|url=http://www.harpersbazaar.com/fashion/trends/a372/classic-lindbergh-0409/|website=Harper's Bazaar (www.harpersbazaar.com)|publisher=Brant Publishing|access-date=3 August 2016|archive-url=https://web.archive.org/web/20160718164956/http://www.harpersbazaar.com/fashion/trends/a372/classic-lindbergh-0409/|archive-date=2016-07-18|url-status=live|date=2009-03-23}}</ref> In 1991, Turlington signed a contract with [[Maybelline]] that paid her $800,000 for twelve days' work each year.

By the mid‑1990s, the new "[[heroin chic]]" trend became popular amongst New York and London editorial clients. [[Kate Moss]] became its poster child through her ads for [[Calvin Klein]]. With the popularity of lingerie retailer [[Victoria's Secret]], and the ''[[Sports Illustrated Swimsuit Issue]]'', there was a need for healthier-looking{{citation needed|date=July 2015}} supermodels such as [[Tyra Banks]] and [[Heidi Klum]] to meet commercial modelling demand. The mid‑1990s also saw many Asian countries establishing modelling agencies.

By the late 1990s, the heroin chic era had run its course. Teen-inspired clothing infiltrated mainstream fashion, teen [[pop music]] was on the rise, and artists such as [[Britney Spears]], [[Aaliyah]] and [[Christina Aguilera]] popularised [[Artificial leather|pleather]] and bare midriffs. As fashion changed to a more youthful [[Demography|demographic]], the models who rose to fame had to be sexier for the digital age. Following [[Gisele Bündchen]]'s breakthrough, a wave of [[Brazil]]ian models including [[Adriana Lima]] and [[Alessandra Ambrosio]] rose to fame on runways and became popular in commercial modelling throughout the 2000s. Some have tied this increase in Brazilian models to the trend of magazines featuring celebrities instead of models on their covers.<ref name="um">''Death of the Supermodels'' by C. L. Johnson, ''Urban Models'' 21 October 2002 [http://www.urbanmodels.co.uk/modeling.php?page=supermodels online] retrieved 13 July 2006  {{webarchive|url=https://web.archive.org/web/20060715210541/http://www.urbanmodels.co.uk/modeling.php?page=supermodels |date=15 July 2006 }}</ref>