Editing Midwest Airlines (section)

===Signature and Saver service added===
On May 29, 2007, Midwest announced the next phase of the company's strategic plan, which offered customers the choice of Signature and Saver seating on all flights.<ref>{{cite web|title=Boeing 717 - Midwest Airlines|url=http://www.midwestairlines.com/AboutUs/PlaneTypes/717.aspx|date=January 7, 2009|url-status=bot: unknown|archive-url=https://web.archive.org/web/20090107013753/http://www.midwestairlines.com/AboutUs/PlaneTypes/717.aspx|archive-date=January 7, 2009}}</ref> The dual-seating option, replacing the original 88-seat configuration, was available on the airline's Boeing 717s until their retirement. The same amenities were provided to all passengers in either cabin, including leather seats.

The new configuration consisted of 40 Signature leather seats, arranged in 10 rows of two-by-two, offering a 36" pitch and providing 2 to 3 more inches of leg room than the previous Signature seating,<ref>http://www.midwestairlines.com/Templates/ContentTwoColumn.aspx?id=835 {{dead link|date=September 2017}}</ref> and 59 Saver seats arranged two-by-three which the company claimed were among the roomiest coach seats in the industry.<ref>{{cite web|url=http://www.smartertravel.com/travel-advice/five-affordable-domestic-airlines.html?id=10229|title=Top five affordable domestic airlines for families - SmarterTravel|date=May 4, 2009}}</ref>

The company projected that the implementation of seating choices would generate $30–35 million in annualized revenue.<ref>{{cite news|last1=Daykin|first1=Tom|title=Midwest to offer fewer wide seats - JSOnline|url=http://www.jsonline.com/business/29390369.html|work=Milwaukee Journal Sentinel|date=May 30, 2007|url-status=dead|archive-url=https://web.archive.org/web/20110606020312/http://www.jsonline.com/business/29390369.html|archive-date=June 6, 2011}}</ref>

The addition of 11 seats on each of the airline's 9 Boeing 717 aircraft would have reduced the airline's unit costs by increasing capacity 12.5%. Had the new seating configuration on the Boeing 717s been in effect in 2006, Midwest Airlines' cost per available seat mile excluding fuel of 7.22 cents would have been 6.77 cents, a 6.3% improvement.{{Citation needed|date=April 2009}}