Editing Mattel (section)

===Company reorganization and production partnership increments: 2018–present===
On April 19, 2018, Mattel named former [[Disney Digital Network|Maker Studios]] CEO [[Ynon Kreiz]] as chairman and the replacement CEO for outgoing CEO Georgiardis who moved on to head [[Ancestry.com]], effective from April 26, 2018.<ref>{{cite web|last=Whitten|first=Sarah|date=April 19, 2018|title=Mattel's CEO Georgiadis heads to Ancestry. Toymaker taps Ynon Kreiz to replace her|url=https://www.cnbc.com/2018/04/19/mattel-ceo-margo-georgiadis-reportedly-in-talks-to-leave-the-company.html|url-status=live|archive-url=https://web.archive.org/web/20180419213734/https://www.cnbc.com/2018/04/19/mattel-ceo-margo-georgiadis-reportedly-in-talks-to-leave-the-company.html|archive-date=19 April 2018|website=[[CNBC]]|access-date=19 April 2018}}</ref><ref>{{cite press release|last=Clark|first=Alex|date=April 19, 2018|title=Mattel Names Ynon Kreiz As Chief Executive Officer, Effective April 26, 2018|url=https://corporate.mattel.com/news/mattel-names-ynon-kreiz-as-chief-executive-officer-effective-april-26-2018|publisher=Mattel Corporate|access-date=June 2, 2023}}</ref> Two months later, the company laid off 2,200 employees partially due to the liquidation of [[Toys "R" Us]] in the U.S.<ref name="lvrj">{{cite news|date=July 26, 2018|title=Toy giant Mattel to slash more than 2,200 jobs|url=https://www.reviewjournal.com/business/toy-giant-mattel-to-slash-more-than-2200-jobs/|url-status=live|archive-url=https://web.archive.org/web/20180727120426/https://www.reviewjournal.com/business/toy-giant-mattel-to-slash-more-than-2200-jobs/|archive-date=July 27, 2018|website=Las Vegas Review-Journal|agency=[[Associated Press|AP]]|access-date=September 7, 2018}}</ref> Kreiz started reorganization of Mattel which included new board of directors and added that executives having entertainment backgrounds and a global franchise management group had been charged with finding new opportunities in existing markets.<ref name="bb">{{cite web|last=Townsend|first=Matthew|date=6 September 2018|title=Mattel's New CEO Starts Movie Unit to Jump-Start Film Franchises|url=https://www.bloomberg.com/news/articles/2018-09-06/mattel-s-new-ceo-starts-movie-unit-to-jump-start-film-franchises |access-date=7 September 2018|publisher=[[Bloomberg Businessweek]]|url-status=live|archive-url=https://web.archive.org/web/20180908054238/https://www.bloomberg.com/news/articles/2018-09-06/mattel-s-new-ceo-starts-movie-unit-to-jump-start-film-franchises|archive-date=8 September 2018}}</ref>

On 30 August 2018, Mattel indicated the formation of its global franchise management division to be headed by Janet Hsu as chief franchise management officer. The division was mandated to seek out new commercial opportunities plus to bring together consumer products, content development and distribution, digital gaming, live events and partnerships. Hsu was previously the CEO of Saban Brands,<ref>{{cite news|last1=Foster|first1=Elizabeth|date=August 31, 2018|title=Mattel launches global franchise management group|url=http://kidscreen.com/2018/08/31/mattel-launches-global-franchise-management-group/|url-status=live|archive-url=https://web.archive.org/web/20190312020420/http://kidscreen.com/2018/08/31/mattel-launches-global-franchise-management-group/|archive-date=March 12, 2019|work=Kidscreen|publisher=[[Brunico Communications]]|access-date=March 11, 2019}}</ref> where Frederic Soulie last worked before being appointed as senior vice president of content distribution and business development in the franchise division on September 28, 2018.<ref>{{cite news|last=Foster|first=Elizabeth|date=September 28, 2018 |title=Mattel's global franchise management group grows|url=http://kidscreen.com/2018/09/28/mattels-global-franchise-management-group-grows/|url-status=live|archive-url=https://web.archive.org/web/20190407171619/http://kidscreen.com/2018/09/28/mattels-global-franchise-management-group-grows/|archive-date=April 7, 2019|work=Kidscreen|publisher=[[Brunico Communications|Brunico Communications Ltd.]]|access-date=March 11, 2019}}</ref> Hot Wheels celebrated its 50th anniversary the same year by recreating and selling as a set the original 16 Hot Wheels die-cast cars.<ref>{{Cite web|last=Glucker|first=Jeff|date=November 2, 2018|title=Hot Wheels to re-release original 16 with a display set for 50th anniversary|url=https://www.motorauthority.com/news/1119652_hot-wheels-to-re-release-original-16-with-a-display-set-for-50th-anniversary|website=Motor Authority|access-date=September 1, 2022|language=en}}</ref> That same year in September, Thomas & Friends announced an alliance with the United Nations to introduce some of the organization's [[Sustainable Development Goals]], including quality education, gender equality, clean water and sanitation, sustainable cities and communities, responsible consumption and production and life on land, into the show's content.<ref>{{Cite web |date=September 9, 2018|title=Thomas And Friends Launches Collaboration With the United Nations|url=https://www.looktothestars.org/news/18283-thomas-and-friends-launches-collaboration-with-the-united-nations|website=Look to the Stars|access-date=September 13, 2022|language=en}}</ref>

On December 24, 2018, Mattel announced the loss of the DC Comics toy license to [[Spin Master]] starting in the spring of 2020, hitting an 18-year low on its share price which concluded at $9.25 for a share.<ref>{{cite web|last1=I-Chun|first1=Chen|date=December 24, 2018|title=Mattel shares fall after losing DC Comics deal|url=https://www.bizjournals.com/losangeles/news/2018/12/24/mattel-shares-fall-after-losing-dc-comics-deal.html|website=LA Biz|access-date=January 9, 2019}}</ref>

Mattel reorganized Mattel Creations and renamed it ''[[Mattel Television]]'' on February 5, 2019, which would be headed by former [[Disney Branded Television]] programming executive Adam Bonnett.<ref name="vty2">{{cite news|last=Littleton|first=Cynthia|date=6 February 2019|title=Disney Channel Alum Adam Bonnett Joins Mattel Television|url=https://variety.com/2019/tv/news/mattel-television-adam-bonnett-disney-channel-1203129779/|url-status=live|archive-url=https://web.archive.org/web/20190327085911/https://variety.com/2019/tv/news/mattel-television-adam-bonnett-disney-channel-1203129779/|archive-date=27 March 2019|work=[[Variety (magazine)|Variety]]|publisher=[[Penske Media Corporation]]|access-date=11 March 2019}}</ref> On June 30, 2020, Fred Soulie in turn was "role-tripled" to general manager and senior vice president of the new division.<ref>{{cite web|last=Zahn|first=Jamesdate=July 30, 2020|title=Exclusive: Fred Soulie named Senior Vice President, General Manager, Mattel Television|url=https://toybook.com/exclusive-fred-soulie-named-senior-vice-president-general-manager-mattel-television/|website=The Toy Book| date=July 29, 2020 |access-date=June 2, 2021}}</ref><ref>{{Cite web|date=30 July 2020|title=Mattel Television Names SVP and General Manager|url=https://www.licenseglobal.com/executive-moves/mattel-television-names-svp-and-general-manager|website=[[informa|License Global]]|access-date=25 February 2022}}</ref>

On March 9, 2019, Mattel celebrated Barbie's 60th anniversary. As part of the anniversary celebrations, Mattel released 20 new ''role model dolls in its Shero'' line to recognize influential women around the world.<ref>{{Cite web|last=Salling|first=John|date=March 9, 2019|title=Barbie celebrates 60th anniversary|url=https://www.kfyrtv.com/content/news/Barbie-celebrates-60th-anniversary-506939761.html|website=[[KFYR-TV]]|access-date=October 27, 2022|language=en}}</ref><ref>{{Cite web|last=Harris|first=Shakkira |date=March 9, 2019|title=Mattel celebrates Barbie's 60th anniversary, Women's History Month with role model dolls|url=https://www.wxyz.com/lifestyle/mattel-celebrates-barbies-60th-anniversary-womens-history-month-with-role-model-dolls|website=[[WXYZ-TV|WXYZ 7]] Action News [[Detroit]]|access-date=October 27, 2022|location=[[Detroit]], [[Michigan]]}}</ref> Mattel donated $1 from every sale to its Dream Gap Project Fund, which aims to work with other organizations to end the issue of girls seeing themselves as less capable than boys.<ref>{{Cite web|last=Zhan|first=James|date=March 6, 2019|title=Mattel Kicks Off Barbie 60th Anniversary Celebration|url=https://toybook.com/mattel-kicks-off-barbie-60th-anniversary-celebration/|website=The Toy Book|access-date=October 27, 2022|language=en-US}}</ref>

On June 14, 2019, Mattel released new ''Hot Wheels'' ID line of cars, which are embedded with NFC chips so that people can scan the cars and then build tracks, race, and view race stats for combined digital and physical racing play.<ref>{{Cite web|last=Stein|first=Scott|date=June 14, 2019|title=Hot Wheels ID adds Amiibo-style magic to its cars |url=https://www.cnet.com/tech/mobile/hot-wheels-id-are-the-nfc-equipped-nintendo-amiibo-of-toy-cars/|website=[[CNET]]|access-date=November 17, 2022|language=en}}</ref> On December 16, Mattel released an update that allowed kids to scan their cars into an app and then access different coding exercises.<ref>{{Cite web|last=Greene|first=Tristan|date=December 16, 2019|title=Review: Hot Wheels id makes the perfect STEM gift for kids with iPads|url=https://thenextweb.com/news/review-hot-wheels-id-makes-the-perfect-stem-gift-for-kids-with-ipads|website=TNW {{!}} Plugged|access-date=November 17, 2022|language=en}}</ref> On August 19, 2019, Mattel announced a reboot of He-Man and the Masters of the Universe, including new toy lines and brand extensions, a new comic book series and a Netflix series.<ref>{{Cite web|last=Zahn|first=James|date=August 19, 2019|title='Masters of the Universe' Roars Back to Life with Netflix Series, Comics, Toys, More • The Toy Book |url=https://toybook.com/masters-of-the-universe-2020-relaunch/|website=The Toy Book|access-date=November 23, 2022|language=en-US}}</ref>

In October 2019, Mattel released Hot Wheels Monster Trucks, which included a full line of die-cast vehicles, and a national live-event tour, Hot Wheels Monster Trucks Live.<ref>{{Cite web|last=Christensen|first=Matt|date=28 October 2021|title=Hot Wheels' New Monster Truck Toys Are Old-School Cool|url=https://www.fatherly.com/gear/hot-wheels-monster-truck-toys|website=[[Fatherly]]|access-date=October 26, 2022}}</ref> The company also released a line of gender-neutral dolls called the “Creatable World”<ref>{{Cite web|last=Aziz|first=Afdhel|date=September 25, 2019|title=The Power Of Purpose: Mattel Launches Creatable World To Celebrate Inclusive Play For All Kids|url=https://www.forbes.com/sites/afdhelaziz/2019/09/25/the-power-of-purpose-mattel-launches-creatable-world-to-celebrate-inclusive-play-for-all-kids/|website=[[Forbes]]|access-date=October 6, 2022|language=en}}</ref> Mattel Children's Foundation announced and organized its second annual "Global Day of Play", a company-wide community service initiative that focuses on working with nonprofits and organizations around the world to give children a day focused on the power of play.<ref name=":5">{{Cite web|date=June 20, 2019|title=Mattel Announces Second Annual Global Day Of Play Across 30 Cities |url=https://sgbonline.com/mattel-announces-second-annual-global-day-of-play-across-30-cities/|website=SGBOnline|access-date=September 30, 2022|language=en}}</ref>

While formerly associated with content productions, as of 2020, Mattel Creations is now an e-commerce and content platform of Mattel, Inc.<ref name=":13" /><ref>{{Cite web |title=Mattel Creations Launches {{!}} License Global |url=https://www.licenseglobal.com/toys-games/mattel-creations-launches |access-date=2023-10-20 |website=www.licenseglobal.com}}</ref> In April 2020, the company released a ''Thomas & Friends special'' titled “The Royal Engine” to celebrate the program's 75th anniversary, featuring animated versions of Queen Elizabeth and Prince Charles as children and introduced by the Duke of Sussex.<ref>{{Cite web|last=Kolirin|first=Lianne|date=April 28, 2020|title=Prince Harry records special 'Thomas & Friends' episode|url=https://www.cnn.com/2020/04/28/entertainment/prince-harry-thomas-friends-scli-intl/index.html|website=[[CNN]]|access-date=December 8, 2022|language=en}}</ref> In the same month, the new Basquiat Barbie was introduced, featuring the work of the artist [[Jean-Michel Basquiat]].<ref>{{Cite web|last=Holmes|first=Helen|date=April 15, 2020|title=Somehow, This Basquiat Barbie Doll Actually Makes Sense|url=https://observer.com/2020/04/jean-michel-basquiat-barbie/|website=[[observer.com|The Observer]]|access-date=December 21, 2022|language=en-US}}</ref> Mattel also created an online resource, "Mattel Playroom", to provide free games, activities, coloring sheets, DIY projects resources for parents/caregivers and more to help families during the [[COVID-19 pandemic]].<ref>{{Cite web|last=Santoro|first=Alessia|date=April 5, 2020|title=Mattel's Online "Playroom" Offers Free Activities, Games, and Parent Resources |url=https://www.popsugar.com/node/47360307|website=[[PopSugar|POPSUGAR Family]]|access-date=January 5, 2023|language=en-US}}</ref>

[[Warner Music Group#Arts Music|Warner Music Group's Arts Music division]] arranged to become the distributor of Mattel's music catalog on May 1, 2020.<ref>{{cite press release|date=1 May 2020|title=Mattel and Warner Music Group Announce Exclusive Global Distribution Partnership|url=https://corporate.mattel.com/news/mattel-and-warner-music-group-announce-exclusive-global-distribution-partnership|url-status=dead|archive-url=https://web.archive.org/web/20220206163019/https://corporate.mattel.com/news/mattel-and-warner-music-group-announce-exclusive-global-distribution-partnership|archive-date=6 February 2022|publisher=Mattel Corporate|access-date=4 January 2022}}</ref><ref>{{cite web|last=Forde|first=Eamonn|date=4 May 2020|title=Warner Music Group signs distribution partnership with Mattel |url=https://musically.com/2020/05/04/warner-music-group-signs-distribution-partnership-with-mattel/|website=Music Ally|access-date=2 February 2022}}</ref><ref>{{cite magazine|last=Millman|first=Ethan|date=1 May 2020|title=Warner Music's Newest Artists Are… Hot Wheels and Barbie|url=https://www.rollingstone.com/pro/news/warner-mattel-distribution-deal-993102/|magazine=[[Rolling Stone]]|access-date=5 February 2022}}</ref> Arts Music planned to make available hundreds of never-before-released songs and new songs for existing brands, with the 8th May digital launch of ''[[Thomas & Friends]]''’ birthday album first up<ref>{{cite news|date=May 1, 2020|title=Warner Music Strikes Distribution Deal With Mattel for 1,000 Songs From Barbie, Thomas & Friends, More|url=https://variety.com/2020/biz/news/barbie-thomas-mattel-warner-music-1234595294/|url-status=live|archive-url=https://web.archive.org/web/20200501151608/https://variety.com/2020/biz/news/barbie-thomas-mattel-warner-music-1234595294/|archive-date=May 1, 2020|work=[[Variety (magazine)|Variety]]|publisher=[[Penske Media Corporation]]|access-date=May 1, 2020}}</ref> which was managed/handled by [[Alternative Distribution Alliance|ADA Worldwide]] under the pseudonym label: "''Mattel–Arts Music.''"<ref>{{Cite web|last=Sozzi|first=Brian|date=November 6, 2020|title=Mattel CEO: Barbie, Hot Wheels, 'are resonating' with consumers during pandemic|url=https://ca.news.yahoo.com/mattel-ceo-barbie-hot-wheels-are-resonating-with-consumers-during-pandemic-151550927.html|access-date=January 31, 2023|website=[[Yahoo News]]|language=en-CA}}</ref> Also in May 2020, Mattel announced an initiative known as "Play it Forward" which focuses on using Mattel brands to give back.<ref name="PIF">{{Cite web|last=Getler|first=Taylor|date=May 5, 2020 |title=Mattel's "Play it Forward" Initiative Shows the Value of Brand Adaptability|url=https://worksdesigngroup.com/mattels-play-it-forward-initiative-shows-the-value-of-brand-adaptability/|website=Works Design Group|access-date=14 December 2022|language=en-US}}</ref> The first Play it Forward program was #ThankYouHeroes, which included a collection of action figures and Little People characters who represent those who work essential jobs during the COVID-19 pandemic, like doctors, nurses, [[emergency medical technician]] (EMTs) and delivery drivers.<ref name="PIF" /> On October 15, 2020, Mattel celebrated Fisher-Price's 90th anniversary by creating a virtual Toy Museum, which featured more than 90 different exhibits created by artist, set designer and photographer Leila Fakouri.<ref>{{Cite web|last=Zahn|first=James|date=October 15, 2020|title=Mattel Celebrates 90 Years of Fisher-Price with a Virtual Toy Museum|url=https://toybook.com/mattel-celebrates-90-years-of-fisher-price-with-a-virtual-toy-museum/|website=The Toy Book|access-date=January 11, 2023|language=en-US}}</ref> Mattel Creations was also launched that month; it is an e-commerce and content platform.<ref name=":13">{{Cite web|last=Lidksy|first=David|date=October 9, 2020|title=Pay $150 for an artist's Magic 8-Ball? For the new Mattel Creations, 'it is certain.' |url=https://www.fastcompany.com/90561608/new-mattel-creations-artists-direct-to-consumer-site-barbie-hotwheels |website=Fast Company}}</ref> It features limited edition, curated items made with collaboration from pop-culture artists.<ref name=":13" /> The site's inaugural collection included the Artist Collaboration Collection, featuring brands Barbie, Masters of the Universe, Hot Wheels, and the Magic 8 Ball<ref name=":13" /> as well as artists Gianni Lee, Cristina Martinez, Travis Ragsdale, and Distortedd.<ref>{{Cite web|date=October 8, 2020|title=Mattel Creations Launches |url=https://www.licenseglobal.com/toys-games/mattel-creations-launches|website=[[informa|License Global]]|access-date=January 26, 2023}}</ref>

On October 12, 2020, Mattel announced Season 25 of ''Thomas & Friends''<ref>{{cite press release|date=October 12, 2020|title=Mattel Television Greenlights 104 New 'Thomas & Friends' Television Episodes and 2 Specials|url=https://www.businesswire.com/news/home/20201011005058/en/Mattel-Television-Greenlights-104-New-%E2%80%9CThomas-Friends%C2%AE%E2%80%9D-Television-Episodes-and-2-Specials|publisher=Mattel|access-date=October 25, 2020|via=[[Business Wire]]}}</ref> but instead retooled launching a traditionally-animated take on it titled ''[[Thomas and Friends: All Engines Go!]]'', which began on September 13, 2021.<ref name="mattel2">{{Cite press release|date=February 5, 2021|title=Mattel Television Announces ''Thomas & Friends: All Engines Go'' and Unveils New Creative Approach to Thomas Content|url=https://corporate.mattel.com/news/mattel-television-announces-thomas-friends-all-engines-goand-unveils-new-creative-approach-to-thomas-content|publisher=Mattel|access-date=June 19, 2023}}</ref> That ended the show at 24 series/seasons over 37 years.

On November 20, 2021, Mattel launched a [[non-fungible tokens]] (NFTs) marketplace to allow fans purchase digital collectibles for its flagship brands Barbie and Hot Wheels.<ref>{{Cite web|last=Whitten|first=Sarah|date=February 18, 2022|title=Mattel looks to movies, digital gaming and NFTs for its next leg of growth|url=https://www.cnbc.com/2022/02/18/mattel-unveils-its-strategy-for-its-next-leg-of-growth.html|website=[[CNBC]]|access-date=May 2, 2023}}</ref><ref>{{Cite web|last=Kulp|first=Patrick|date=November 21, 2022|title=Mattel Debuts New NFT Marketplace to Turn Toys Into Digital Collectibles|url=https://www.adweek.com/commerce/mattel-debuts-new-nft-marketplace-to-turn-toys-into-digital-collectibles/|website=[[Adweek]]|access-date=May 19, 2023}}</ref><ref>{{Cite web|last=Singh|first=Pia|date=June 17, 2021|title=Mattel announces Hot Wheels digital collectibles, joining NFT art boom|url=https://www.cnbc.com/2021/06/17/mattel-reportedly-jumps-on-nft-hype-with-hot-wheels-digital-collectibles.html|website=[[CNBC]]|access-date=May 19, 2023}}</ref>

On April 5, 2022, the Mattel board of directors led by its CEO, Ynon Kreiz, named company chief commercial officer, Steven Totzke, as company co-president with Richard L. Dickson alongside his original post and would continue to report to Kreiz as before.<ref name="Totz0">{{cite press release|date=5 April 2022|title=Mattel Promotes Steve Totzke to President and Chief Commercial Officer|publisher=Mattel|url=https://investors.mattel.com/news-releases/news-release-details/mattel-promotes-steve-totzke-president-and-chief-commercial|access-date=1 June 2022|archive-date=July 19, 2022|archive-url=https://web.archive.org/web/20220719201748/https://investors.mattel.com/news-releases/news-release-details/mattel-promotes-steve-totzke-president-and-chief-commercial|url-status=dead}}</ref><ref name="Totz1">{{cite web|date=5 April 2022|title=Mattel Promotes Steve Totzke to President and Chief Commercial Officer|url=https://www.licenseglobal.com/toys-games/mattel-promotes-steve-totzke-president-and-chief-commercial-officer|work=License Global|publisher=[[Informa]]|access-date=1 June 2022}}</ref><ref name="Totz2">{{cite web|date=5 April 2022|title=Mattel Promotes Steve Totzke to President and Chief Commercial Officer|website=Licensing International|url=https://licensinginternational.org/news/61228/|access-date=1 June 2022}}</ref><ref name="Totz3">{{cite web|date=5 April 2022|title=Mattel Promotes Steve Totzke to President and Chief Commercial Officer|website=[[Business Wire]]|url=https://www.businesswire.com/news/home/20220405005545/en/|access-date=1 June 2022}}</ref><ref name="Totz4">{{cite web|date=7 April 2022|title=Pepperdine Graziadio Alumnus Steve Totzke Named Mattel's President and Chief Commercial Officer {{!}} Newsroom|url=https://bschool.pepperdine.edu/newsroom/articles/pepperdine-graziadio-alumnus-steve-totzke-named-mattels-president-and-chief.htm|work=Graziadio Business School|publisher=[[Pepperdine University]]|access-date=1 June 2022}}</ref>

In 2024, Mattel expanded its Barbie line to include dolls representing individuals with Down syndrome and vision impairments. This initiative is part of Mattel's ongoing efforts to promote diversity and inclusivity, allowing children to see themselves reflected in their toys.<ref>{{Cite web |last=Roppolo |first=Michael |date=2024-07-24 |title=Mattel introduces its first blind Barbie, new Barbie with Down syndrome - CBS News |url=https://www.cbsnews.com/news/barbie-down-syndrome-blind-barbie/ |access-date=2024-09-04 |website=www.cbsnews.com |language=en-US}}</ref>

In November 2024, it was discovered on [[Twitter|X]] (formerly Twitter) that a brand of ''[[Wicked (2024 film)|Wicked]]'' themed dolls produced by the company inadvertently linked to an adult website instead of a similar link to the website for the ''Wicked'' movie.<ref>{{Cite web |last=Burton |first=Poppy |date=2024-11-10 |title=Mattel mistakenly lists adult film site on ''Wicked'' dolls packaging |url=https://www.nme.com/news/film/mattel-mistakenly-lists-adult-film-site-on-wicked-dolls-packaging-3811281 |access-date=2024-11-10 |website=NME |language=en-GB}}</ref><ref>{{Cite web|url=https://www.indiewire.com/news/breaking-news/wicked-toys-mistakenly-links-to-porn-website-1235064198/|title='Wicked' Toys Packaging Mistakenly Links to Porn Website: Where Was the Copy Editor?|first=Harrison|last=Richlin|work=Indiewire|date=November 10, 2024}}</ref> Mattel apologized for the error, and asked parents who had bought products with the incorrect website to destroy the packaging.<ref>{{Cite web |title=Mattel apologizes after mistakenly printing porn site on ''Wicked'' movie dolls packaging |url=https://www.cnn.com/2024/11/11/business/wicked-movie-dolls-packaging-intl-hnk/index.html |website=CNN |date=2024-11-11 |access-date=2024-11-11 |language=en |first=Kathleen |last=Magramo |quote=Mattel has apologized after mistakenly printing the web address of a pornographic site on the packaging of its newly launched "Wicked" dolls.}}</ref>

Earlier the same year, a song from the movie, Ariana Grande's version of "Popular", was leaked via Mattel-produced singing dolls, causing minor backlash.<ref>{{Cite web |last=Delgado |first=Sara |date=2024-08-02 |title=Mattel Leaked Ariana Grande's Version of 'Popular' from 'Wicked' |url=https://www.teenvogue.com/story/wicked-ariana-grande-popular-song-mattel-leak |access-date=2024-11-10 |website=Teen Vogue |language=en-US}}</ref><ref>{{Cite web |last=Hadge |first=Mike |date=2024-08-01 |title='It's so good': First listen of Ariana Grande's 'Popular' in 'Wicked' comes via Mattel dolls |url=https://www.dailydot.com/pop-culture/ariana-grande-popular-song-wicked-mattel-dolls/ |access-date=2024-11-10 |website=The Daily Dot |language=en-US}}</ref>