Editing MC Hammer (section)

=== New venture with Oaktown/Giant Records (1992–1993) ===
In 1992, after a four-year hiatus, [[Doug E. Fresh]] signed with Hammer's label, Bust It Records and issued one album, ''[[Doin' What I Gotta Do]]'', which (despite some minor acclaim for his single "Bustin' Out (On Funk)" which sampled the [[Rick James]] 1979 single "Bustin' Out") was a commercial failure. Prior to Hammer's next album, ''[[The Funky Headhunter]]'', [[rumor]]s from critics and fans began claiming Hammer had quit the music/entertainment business or had suffered a financial downfall (since a couple of years were passing between his two records), which Hammer denied. Hammer claimed [[fallacy|rumors falsely]] [[#Bankruptcy, lawsuits, and media reaction|heralded his downfall]] were most likely a result of the fact he turned over his "trimmed-down" Bust It Records to his brother and manager Louis Burrell Jr., and his [[horse racing]] interests to his brother Chris and their father, Louis Burrell Sr.<ref name="latimes1991"/>

During his hiatus between albums, Hammer consequently signed a multi-million-dollar deal with a new record company. He said there were a lot of bidders, but "not too many of them could afford Hammer". Therefore, Hammer parted ways with [[Felton Pilate]] (who had previously worked with the successful vocal group [[Con Funk Shun]]) and switched record labels to [[Giant Records (Warner Bros. subsidiary label)|Giant Records]], taking his Oaktown label with him. Hammer was [[Please Hammer Don't Hurt 'Em#Lawsuits|eventually sued by Pilate]]. Hammer also launched a new enterprise, called [[MC Hammer discography#Roll Wit It Entertainment|Roll Wit It Entertainment & Sports Management]], with clients such as [[Evander Holyfield]], [[Deion Sanders]] and [[Reggie Brooks]].<ref>{{cite web|url=http://www.encyclopedia.com/topic/Evander_Holyfield.aspx |title=Evander Holyfield |website=Encyclopedia.com |access-date=December 25, 2012}}</ref><ref>{{cite web|url=http://www.discogs.com/artist/Roll+Wit+It+Entertainment |title=Roll Wit It Entertainment |website=Discogs.com |access-date=December 25, 2012}}</ref> In 1993, his production company released the hit rap song "[[Gangsta Lean (song)|Gangsta Lean]]" by [[DRS (band)|DRS]] (from their debut album ''[[Gangsta Lean]]'').

By this time, Hammer also parted ways with his only female executive music business administration consultant and songwriter, Linda Lou McCall (who previously worked with [[the Delfonics]] and her husband [[Louis A. McCall, Sr.]]'s band [[Con Funk Shun]]).<ref>{{cite web|url=https://www.allmusic.com/artist/linda-lou-mccall-mn0001234047/credits |title=Linda Lou McCall {{pipe}} Credits |publisher=AllMusic |date= |accessdate=2022-05-08}}</ref> A music industry vet, McCall was hired by Hammer's brother and manager Louis K. Burrell, in 1990. She helped set up his corporate operations and administration, at Bust It Management & Productions Inc. in [[Oakland, California]]. McCall later became Vice President of Hammer's talent management company, overseeing artists like [[Heavy D]], [[B Angie B]] and [[Ralph Tresvant]]. While at Bust It, she and her husband brought their artist [[Keith Martin (musician)|Keith Martin]] to Felton's attention, who hired him as a backup musician and vocalist for Hammer's ''[[Please Hammer Don't Hurt 'Em]]'' and ''[[Too Legit to Quit]]'' world tours.

With a new home and daughter, a new record soon to be released and his new business, Hammer claimed that he was happy and far from being broke during a tour of his mansion for ''[[Ebony (magazine)|Ebony]]''. "Today there is a more aggressive Hammer, because the '90s require you to be more aggressive," Hammer said of his music style. "There is a harder edge, but I'm no ''gangsta''. Hammer in the '90s is on the offense, on the move, on the attack. And it's all good."<ref>{{cite news|url=http://findarticles.com/p/articles/mi_m1077/is_n6_v49/ai_14969852/pg_2/?tag=content;col1 |title=Hammer's hilltop mansion – page 2 {{pipe}} Ebony |website=Findarticles.com |access-date=May 10, 2011 |year=1994}}</ref>