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Leo McKern
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===Commercial work=== Starting in 1985, McKern appeared in a series of advertisements for [[Lloyds Bank (historic)|Lloyds Bank]], playing the upholder of quality standards.<ref>{{cite web |last1=Stewart-Hunter |first1=Mary |title=Lloyds Bank: How TV Advertising Helped Increase Customer Commitment |url= https://www.warc.com/content/paywall/article/lloyds_bank_how_tv_advertising_helped_increase_customer_commitment/en-GB/4423 |website=WARC |access-date=23 December 2021}}</ref><ref>{{cite web |title=LLOYDS BANK TV ADVERT 1986 banking in the computer age LEO MCKERN PHILIP FRANKS HD 1080P |url=https://www.youtube.com/watch?v=iFXyWYnKVJU |website=YouTube | date=11 August 2016 |access-date=23 December 2021}}</ref> In 1987, investment firm [[Smith Barney]] selected McKern to succeed [[John Houseman]] as its spokesman. The move was part of a broader shift in their TV commercials, including hiring [[Dinah Sheridan]] to play McKern's wife.<ref>[https://query.nytimes.com/gst/fullpage.html?res=9B0DE1D91030F935A2575AC0A961948260 Smith Barney In Ad Change] β ''The New York Times'', 16 September 1987</ref> In 1989, Smith Barney again changed spokesmen, dropping McKern for American actor [[George C. Scott]].<ref>{{cite news |last1=Elliot |first1=Stuart |title=Smith Barney summons the ghost of a haughty John Houseman in a revival of its 'timeless' ads |url=https://www.nytimes.com/1995/08/25/business/media-business-advertising-smith-barney-summons-ghost-haughty-john-houseman.html |access-date=23 December 2021 |newspaper=The New York Times |date=25 August 1995}}</ref>
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