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===Expansion of audience: 1970β1978=== [[File:Jim Henson (cropped).tif|thumb|upright|Henson in 1971]] Henson, Oz, and his team were concerned that the company was becoming typecast solely as purveyors of children's entertainment, so they targeted an adult audience with a series of sketches on the first season of the late-night live television variety show ''[[Saturday Night Live]]''. Eleven ''[[The Land of Gorch|Land of Gorch]]'' sketches were aired between October 1975 and January 1976 on [[NBC]], with four additional appearances in March, April, May, and September 1976. Henson liked [[Lorne Michaels]]' work and wanted to be a part of it, but he ultimately concluded that "what we were trying to do and what his writers could write for it never gelled".<ref name="central"/> The ''SNL'' writers were not comfortable writing for the characters, and they frequently disparaged Henson's creations. [[Michael O'Donoghue]] quipped, "I won't write for felt."<ref>{{cite book |last=Shales |first=Tom |author-link=Tom Shales |author2=Miller, James Andrew |title =Live From New York: An Uncensored History of Saturday Night Live |publisher=[[Little, Brown and Company]] |year=2002 |location=[[Boston]] |pages=[https://archive.org/details/livefromnewyorku00shal/page/79 79β80] |isbn=0-316-78146-0 |url-access=registration |url=https://archive.org/details/livefromnewyorku00shal/page/79}}</ref> Henson began developing a Broadway show and a weekly television series both featuring the Muppets.<ref name="central"/> The American networks rejected the series in 1976, believing that Muppets would appeal only to a child audience. Then, Henson pitched the show to British impresario [[Lew Grade]] to finance the show. The show would be shot in the United Kingdom and syndicated worldwide.<ref name="behindfrog">{{cite magazine |date=December 25, 1978 |title=The Man Behind the Frog |url=https://content.time.com/time/subscriber/article/0,33009,948401,00.html |url-status=live |archive-url=https://web.archive.org/web/20181010141141/http://content.time.com/time/subscriber/article/0,33009,948401,00.html |archive-date=October 10, 2018 |access-date=May 1, 2007 |magazine=Time}}</ref> That same year, he scrapped plans for his Broadway show and moved his creative team to England, where ''[[The Muppet Show]]'' began taping. The show featured Kermit as host, with a variety of prominent characters, notably [[Miss Piggy]], [[Gonzo (Muppet)|Gonzo the Great]], and [[Fozzie Bear]], in addition to its large cast of supporting characters such as the Muppet musicians [[Dr. Teeth and the Electric Mayhem]] with their chaotic drummer [[Animal (Muppet)|Animal]]. Henson's teammates sometimes compared his role to that of Kermit: a shy, gentle boss with "a whim of steel"<ref name="lifemag"/> who ran things like "an explosion in a mattress factory."<ref name="marvelous">{{cite magazine |last=Skow |first=John |url=https://content.time.com/time/subscriber/article/0,33009,948400,00.html |title=Those Marvelous Muppets |magazine=Time |date=December 25, 1978 |access-date=May 1, 2007 |url-status=live |archive-url=https://web.archive.org/web/20071016182527/http://www.time.com/time/magazine/article/0%2C9171%2C948400%2C00.html |archive-date=October 16, 2007 }}</ref> [[Caroll Spinney]], who performed as Big Bird, remembered that Henson would never say he did not like something. "He would just go 'Hmm.' ... And if he liked it, he would say, 'Lovely!'"<ref name="People Weekly Article"/> Henson recognized Kermit as an alter ego, though he thought that Kermit was bolder than he; he once said of the character: "He can say things I hold back."<ref name="newsweek">{{cite magazine |author1=Seligmann, J. |author2=Leonard, E. |title=Jim Henson: 1936β1990 |magazine=Newsweek |date=May 28, 1990}}</ref> [[File:Jim Henson, creator, The Muppets -full.jpg|thumb|Henson with [[Miss Piggy]] and [[Fozzie Bear]] in 1979]]
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