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=== Tata Motors era (2008–present) === [[File:Jaguar F-Type (53158697440).jpg|thumb|[[Jaguar F-Type]]]] On 1 January 2008, Ford announced Tata as the preferred bidder.<ref>{{cite magazine |url=http://www.time.com/time/business/article/0,8599,1699920,00.html |title=Indian Company Top Bidder for Jaguar |access-date=4 January 2008 |date=3 January 2008 |agency=Associated Press |last=Krisher |first=Tom |magazine=Time |url-status=dead |archive-url=https://web.archive.org/web/20080106094214/http://www.time.com/time/business/article/0,8599,1699920,00.html |archive-date=6 January 2008 }}</ref> [[Tata Motors]] also received endorsements from the Transport And General Worker's Union (TGWU)-[[Amicus (trade union)|Amicus]]<ref>{{cite news|url=http://timesofindia.indiatimes.com/Tata_set_to_clinch_Jaguar-Land_Rover_deal_Report/articleshow/2637533.cms |title=Tata set to clinch Jaguar-Land Rover deal: Report |access-date=20 December 2007 |date=20 December 2007 |agency=Press Trust of India |url-status=dead |archive-url=https://web.archive.org/web/20071223113125/http://timesofindia.indiatimes.com/Tata_set_to_clinch_Jaguar-Land_Rover_deal_Report/articleshow/2637533.cms |archive-date=23 December 2007 }}</ref> [[unite (trade union)|combine]] as well as from Ford.<ref>{{cite news |url=http://uk.reuters.com/article/2007/12/17/businesspro-ford-tata-dc-idUKL1657837520071217 |archive-url=https://web.archive.org/web/20121012063512/http://uk.reuters.com/article/2007/12/17/businesspro-ford-tata-dc-idUKL1657837520071217 |url-status=dead |archive-date=12 October 2012 |title=Ford set to pick Jaguar frontrunner in days: source |access-date=16 February 2011 |date=17 December 2007 |work=Reuters |first=Mathieu |last=Robbins}}</ref> According to the rules of the auction process, this announcement would not automatically disqualify any other potential suitor. However, Ford (as well as representatives of [[Unite (trade union)|Unite]]) would now be able to enter into detailed discussions with Tata concerning issues ranging from labour concerns (job security and pensions), technology (IT systems and engine production) and intellectual property,<ref>{{cite news |url=http://www.hindustantimes.com/StoryPage/StoryPage.aspx?id=287b0b39-fab7-4219-923a-d1fb409d8f25&ParentID=6c3b0942-84e5-4997-b350-794d54521614&MatchID1=4626&TeamID1=1&TeamID2=6&MatchType1=1&SeriesID1=1165&MatchID2=4618&TeamID3=3&TeamID4=4&MatchType2=1&SeriesID2=1163&PrimaryID=4626&Headline=Super+car+technology+headed+for+Tata+stable |title=Super car technology headed for Tata stable |access-date=4 January 2008 |date=3 January 2008 |work=Hindustan Times |last=Ghosh |first=Suprotip |archive-url=https://web.archive.org/web/20080105072608/http://www.hindustantimes.com/StoryPage/StoryPage.aspx?id=287b0b39-fab7-4219-923a-d1fb409d8f25&ParentID=6c3b0942-84e5-4997-b350-794d54521614&MatchID1=4626&TeamID1=1&TeamID2=6&MatchType1=1&SeriesID1=1165&MatchID2=4618&TeamID3=3&TeamID4=4&MatchType2=1&SeriesID2=1163&PrimaryID=4626&Headline=Super%2Bcar%2Btechnology%2Bheaded%2Bfor%2BTata%2Bstable |archive-date=5 January 2008 |url-status=dead }}</ref> as well as the final sale price.<ref>{{cite news |url=http://www.ft.com/cms/s/0/9f884a00-ba68-11dc-abcb-0000779fd2ac.html |archive-url=https://ghostarchive.org/archive/20221210/http://www.ft.com/cms/s/0/9f884a00-ba68-11dc-abcb-0000779fd2ac.html |archive-date=10 December 2022 |url-access=subscription |title=Tata falls for the attraction of opposites |access-date=4 January 2008 |date=4 January 2008 |work=Financial Times |last1=Leahy |first1=Joe |first2=Bernard |last2=Simon|first3= Amy |last3=Yee}}</ref> Ford would also open its books for a more comprehensive [[due diligence]] by Tata.<ref>{{cite news |url=http://www.moneycontrol.com/india/news/business/ball-nowtata-motors%E2%80%99-court-to-tie-up-deal-unite/22/39/319697 |title=Ball now in Tata Motors' court to tie-up deal: Unite |access-date=4 January 2008 |date=3 January 2008 |publisher=CNBC TV-18}}</ref> On 18 March 2008, [[Reuters]] reported that American bankers [[Citigroup]] and [[JPMorgan Chase|JP Morgan]] would finance the deal with a US$3 [[1000000000 (number)|billion]] loan.<ref>{{cite news |url=http://www.hindustantimes.com/StoryPage/StoryPage.aspx?id=c0fba677-1cca-4a72-b13d-13e0a02747cc&&Headline=Tata+gets+%243+bln+loan+from+Citi%2c+JPMorgan%3a+source |title=Tata gets $3 billion loan from Citi, JPMorgan: source |agency=Reuters |date=18 March 2008 |access-date=18 March 2008 |archive-url=https://web.archive.org/web/20081207165822/http://www.hindustantimes.com/StoryPage/StoryPage.aspx?id=c0fba677-1cca-4a72-b13d-13e0a02747cc&&Headline=Tata+gets+%243+bln+loan+from+Citi%2C+JPMorgan%3A+source |archive-date=7 December 2008 |url-status=dead }}</ref> On 26 March 2008, Ford announced that it had agreed to sell its Jaguar and Land Rover operations to Tata Motors of India, and that they expected to complete the sale by the end of the second quarter of 2008.<ref name="ford_20080326">{{cite press release |title=FORD MOTOR COMPANY ANNOUNCES AGREEMENT TO SELL JAGUAR LAND ROVER TO TATA MOTORS |publisher=Ford |date=26 March 2008 |url=http://media.ford.com/newsroom/release_display.cfm?release=27953 |access-date=27 March 2008 |url-status=dead |archive-url=https://web.archive.org/web/20080612192629/http://media.ford.com/newsroom/release_display.cfm?release=27953 |archive-date=12 June 2008 }}</ref> Included in the deal were the rights to three other British brands, Jaguar's own [[Daimler Company|Daimler]], as well as two dormant brands [[Lanchester Motor Company|Lanchester]] and [[Rover (marque)|Rover]].<ref>{{cite web | url = http://www.leftlanenews.com/5-for-2-special-tata-acquires-3-other-british-marques-in-jaguar-land-rover-deal.html#more-6922 | title = 5 for 2 special: Tata acquires 3 other British marques in Jaguar, Land Rover deal | publisher = Leftlane News | date = 28 March 2008 | access-date = 28 March 2008 | archive-date = 5 March 2012 | archive-url = https://web.archive.org/web/20120305034339/http://www.leftlanenews.com/5-for-2-special-tata-acquires-3-other-british-marques-in-jaguar-land-rover-deal.html#more-6922 | url-status = dead }}</ref> On 2 June 2008, the sale to Tata was completed at a cost of £1.7 billion.<ref name="r_20080602">{{cite news |title=Tata Motors completes acquisition of Jag, Land Rover |date=2 June 2008 |url=https://www.reuters.com/article/ousiv/idUSBMA00084220080602 |access-date=2 June 2008}}</ref><ref>{{cite web |url=http://www.autoweek.com/apps/pbcs.dll/article?AID=/20080630/FREE/940478590/1528/newsletter01 |title=On U.S. tour, Mr. Tata gives Jaguar and Rover dealers a hug: AutoWeek Magazine |publisher=Autoweek.com |access-date=4 May 2009 |archive-url=https://web.archive.org/web/20120117204002/http://www.autoweek.com/apps/pbcs.dll/article?AID=%2F20080630%2FFREE%2F940478590%2F1528%2Fnewsletter01 |archive-date=17 January 2012 |url-status=dead }}</ref><ref name="BBCJagJobs">{{cite news|url=http://news.bbc.co.uk/1/hi/business/8121056.stm|work=BBC News|title=Jobs warning at Jaguar Land Rover|date=26 June 2009|access-date=26 June 2009}}</ref> On 18 January 2008, Tata Motors, a part of the [[Tata Group]], established [[Jaguar Land Rover]] (JLR) as a British-registered and wholly owned subsidiary. The company was to be used as a holding company for the acquisition of the two businesses from Ford – Jaguar Cars Limited and Land Rover. That acquisition was completed on 2 June 2008.<ref name=jlrar2010-2011>{{cite web|title=2010/2011 Annual Report|url=https://b.jcms-api.com/download/9e562e87-04c0-418f-8931-a2b9a27e28e7/20102011annualreport.pdf|publisher=Jaguar Land Rover PLC|pages=5|access-date=26 January 2018|archive-url=https://web.archive.org/web/20180126065823/https://b.jcms-api.com/download/9e562e87-04c0-418f-8931-a2b9a27e28e7/20102011annualreport.pdf|archive-date=26 January 2018|url-status=live}}</ref> On 1 January 2013, the group, which had been operating as two separate companies (Jaguar Cars Limited and Land Rover), although on an integrated basis, underwent a fundamental restructuring. The parent company was renamed to Jaguar Land Rover Automotive PLC, Jaguar Cars Limited was renamed to Jaguar Land Rover Limited and the assets (excluding certain Chinese interests) of Land Rover were transferred to it. The consequence was that Jaguar Land Rover Limited became responsible in the UK for the design, manufacture and marketing of both Jaguar and Land Rover products.<ref name=jlrar2012-2013>{{cite web|title=Annual Report 2012/2013|url=https://b.jcms-api.com/download/f34fc56c-5b61-490e-910f-98463d8fd553/jaguarlandroverautomotiveplcannualreport20122013.pdf|publisher=Jaguar Land Rover Automotive PLC|pages=91|access-date=26 January 2018|archive-url=https://web.archive.org/web/20180126070639/https://b.jcms-api.com/download/f34fc56c-5b61-490e-910f-98463d8fd553/jaguarlandroverautomotiveplcannualreport20122013.pdf|archive-date=26 January 2018|url-status=live}}</ref> Sales in 2013 amounted to 76,668 units, an increase of 42% compared to 2012. The most significant growth was observed in [[Germany]] and the [[United States]].<ref>{{Cite web |title=425.006 véhicules : record historique de ventes pour Jaguar Land Rover |url=https://www.latribune.fr/entreprises-finance/industrie/automobile/20140112trib000808959/425.006-vehicules-record-historique-de-ventes-pour-jaguar-land-rover.html |website=la tribune}}</ref> In 2020, the former CEO of the French company Renault, [[Thierry Bolloré]], replaced [[Ralf Speth]] as the head of Jaguar Land Rover.<ref>{{Cite web |title=Après Renault, Thierry Bolloré revient chez Jaguar Land Rover |url=https://fr.motor1.com/news/436224/thierry-bollore-pdg-jaguar-land-rover-renault/ |website=motor1}}</ref> In 2023, JLR announced plans to move Jaguar further upmarket, following years of zero-profitability and poor sales. The holding company detailed its plans to downsize Jaguar into a lower volume brand, competing closer to the likes of [[Bentley]] and Porsche.<ref>{{Cite news |last=Gibbs |first=Nick |date=23 June 2021 |title=Jaguar EVs to be priced at Bentley, Porsche levels |url=https://europe.autonews.com/automakers/jaguar-evs-be-priced-bentley-porsche-levels |access-date=21 July 2024 |work=Automotive News Europe}}</ref><ref>{{Cite web |title=Reimagining Jaguar: its EV-only, premium vision in detail {{!}} CAR Magazine |url=https://www.carmagazine.co.uk/electric/jaguar/ |access-date=2024-07-21 |website=www.carmagazine.co.uk}}</ref><ref>{{Cite news |last=Truett |first=Richard |date=13 August 2023 |title=Jaguar's new identity begins to take shape |url=https://europe.autonews.com/cars-concepts/jaguars-plan-2025-and-beyond-takes-shape |access-date=21 July 2024 |work=Automotive News Europe}}</ref> In June 2024, the company stopped production of every model except for the F-Pace, aligning goals to fully electrify the marque by 2025.<ref>{{Cite web |title=Every Jaguar, Except the F-Pace, Is Dead |url=https://www.motor1.com/news/726576/jaguar-discontinues-six-models/ |access-date=2024-07-21 |website=Motor1.com |language=en}}</ref> Instead, three brand new electric models will be introduced on the new JEA platform, starting with a four-door electric grand tourer in 2025.<ref>{{Cite web |date=2024-02-28 |title=Jaguar Must Die to Be Born Again |url=https://www.roadandtrack.com/news/a46879750/jaguar-must-die-to-be-born-again-ev-plan/ |access-date=2024-07-21 |website=Road & Track |language=en-US}}</ref>
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