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====Attempts at entering the smartphone market==== In April 2011, Intel began a pilot project with [[ZTE Corporation]] to produce smartphones using the [[Intel Atom]] processor for China's domestic market. In December 2011, Intel announced that it reorganized several of its business units into a new mobile and communications group<ref>{{Cite web |last=Barak |first=Sylvie |date=2011-12-15 |title=Intel announces mobile and wireless reorganization |url=https://www.eetimes.com/Intel-announces-mobile-and-wireless-reorganization-/ |archive-url=https://web.archive.org/web/20120104140430/http://www.eetimes.com/electronics-news/4233223/Intel-announces-mobile-and-wireless-reorganization- |archive-date=January 4, 2012 |access-date=2025-05-20 |website=EE Times}}</ref> that would be responsible for the company's smartphone, tablet, and wireless efforts. Intel planned to introduce Medfield β a processor for tablets and smartphones β to the market in 2012, as an effort to compete with Arm.<ref>{{Cite web |title=CNET: Product reviews, advice, how-tos and the latest news |url=https://www.cnet.com/?part=rss&subj=news&tag=2547-1_3-0-20 |archive-url=https://web.archive.org/web/20240208100459/https://www.cnet.com/?part=rss&subj=news&tag=2547-1_3-0-20 |archive-date=February 8, 2024 |access-date=2025-05-20 |website=CNET |language=en}}</ref> As a 32-nanometer processor, Medfield is designed to be energy-efficient, one of Arm's chips' core features.<ref name="autogenerated12">Agam Shah, ''[[IDG News]]''. [http://www.pcworld.com/article/229596/intels_new_smartphone_chip_is_key_arm_battle.html "Intel's New Smartphone Chip Is Key ARM Battle"] {{Webarchive|url=https://web.archive.org/web/20110711142802/http://www.pcworld.com/article/229596/intels_new_smartphone_chip_is_key_arm_battle.html|date=July 11, 2011}}. June 7, 2011. Retrieved July 8, 2011.</ref> Intel's partnership with Google was announced at the Intel Developers Forum (IDF) 2011 in San Francisco. In January 2012, Google announced Android 2.3, supporting Intel's Atom microprocessor.<ref>Will Knight, ''[[Technology Review]]''. [http://www.technologyreview.com/energy/38578/?p1=A4 "Intel Chases a More Power-Efficient Future"]. September 15, 2011. Retrieved September 19, 2011.</ref><ref>{{Cite web |title=Intel and Google form Android chip alliance |url=https://www.ft.com/content/544c33a8-de3b-11e0-9fb7-00144feabdc0 |archive-url=https://web.archive.org/web/20111129185021/http://www.ft.com/cms/s/2/544c33a8-de3b-11e0-9fb7-00144feabdc0.html#axzz1YRA3N2Dr |archive-date=November 29, 2011 |access-date=2025-05-20 |website=www.ft.com |language=en-GB}}</ref><ref>All Geek. [http://www.allgeek.tv/2011/09/12/intel-to-officially-support-android-2-3-gingerbread-by-january-2012/ "Intel to Officially Support Android 2.3 Gingerbread by January 2012"] {{Webarchive|url=https://web.archive.org/web/20111129194512/http://www.allgeek.tv/2011/09/12/intel-to-officially-support-android-2-3-gingerbread-by-january-2012/|date=November 29, 2011}}. September 12, 2011. Retrieved September 19, 2011.</ref> In 2013, Intel's Kirk Skaugen said that Intel's exclusive focus on Microsoft platforms was a thing of the past and that they would now support all "tier-one operating systems" such as Linux, Android, iOS, and Chrome.<ref>{{cite web|last1=Clark|first1=Jack|date=November 22, 2013|title=Chipzilla couldn't keep up with ARM-dominated mobe world|url=http://www.channelregister.co.uk/2013/11/22/intel_end_of_wintel/|access-date=December 3, 2013|website=channelregister.co.uk|publisher=The Register|archive-date=December 6, 2013|archive-url=https://web.archive.org/web/20131206211259/http://www.channelregister.co.uk/2013/11/22/intel_end_of_wintel/|url-status=live}}</ref> In 2014, Intel cut thousands of employees in response to "evolving market trends",<ref>{{cite news|last1=Hargreaves|first1=Steve|date=January 17, 2014|title=Intel to cut over 5,000 jobs|website=cnn.com|publisher=CNNMoney|url=https://money.cnn.com/2014/01/17/technology/intel-jobs/|access-date=January 17, 2014|archive-date=January 18, 2014|archive-url=https://web.archive.org/web/20140118015900/http://money.cnn.com/2014/01/17/technology/intel-jobs/|url-status=live}}</ref> and offered to subsidize manufacturers for the extra costs involved in using Intel chips in their tablets. In April 2016, Intel cancelled the [[SoFIA]] platform and the Broxton Atom SoC for smartphones,<ref>{{cite web|title=Intel's Changing Future: Smartphone SoCs Broxton & SoFIA Officially Cancelled|url=http://www.anandtech.com/show/10288/intel-broxton-sofia-smartphone-socs-cancelled|access-date=June 13, 2017|website=Anandtech.com|archive-date=June 30, 2016|archive-url=https://web.archive.org/web/20160630181344/http://www.anandtech.com/show/10288/intel-broxton-sofia-smartphone-socs-cancelled|url-status=live}}</ref><ref>{{cite web|author=Edgar Cervantes|title=Intel exits the smartphone & tablet market after killing Broxton and SoFIA chips|url=http://www.androidauthority.com/intel-exits-smartphone-tablet-market-killing-broxton-sofia-chips-690218/|access-date=June 13, 2017|website=Androidauthority.com|date=May 2016|archive-date=June 16, 2017|archive-url=https://web.archive.org/web/20170616035746/http://www.androidauthority.com/intel-exits-smartphone-tablet-market-killing-broxton-sofia-chips-690218/|url-status=live}}</ref><ref>{{cite web|title=Intel's New Strategy Is The Right One For The Company|url=https://www.forbes.com/sites/patrickmoorhead/2016/04/28/intels-new-strategy-is-the-right-one-for-the-company/|access-date=June 13, 2017|website=Forbes.com|archive-date=September 29, 2019|archive-url=https://web.archive.org/web/20190929024606/https://www.forbes.com/sites/patrickmoorhead/2016/04/28/intels-new-strategy-is-the-right-one-for-the-company/|url-status=live}}</ref><ref>{{cite web|date=April 26, 2016|title=Brian Krzanich: Our Strategy and The Future of Intel | Intel Newsroom|url=https://newsroom.intel.com/editorials/brian-krzanich-our-strategy-and-the-future-of-intel/|access-date=June 13, 2017|website=Newsroom.intel.com|archive-date=September 3, 2019|archive-url=https://web.archive.org/web/20190903104927/https://newsroom.intel.com/editorials/brian-krzanich-our-strategy-and-the-future-of-intel/|url-status=live}}</ref> effectively leaving the smartphone market.<ref name="MyUser_Theverge.com_June_1_2016c">{{cite web|title=Intel's new smartphone strategy is to quit|url=https://www.theverge.com/2016/5/3/11576216/intel-atom-smartphone-quit|access-date=June 1, 2016|newspaper=Theverge.com|date=May 3, 2016|archive-date=June 4, 2016|archive-url=https://web.archive.org/web/20160604115948/http://www.theverge.com/2016/5/3/11576216/intel-atom-smartphone-quit|url-status=live}}</ref><ref name="verge2">{{cite web|title=Intel knows it's no longer inside|url=https://www.theverge.com/2016/5/31/11817818/intel-computex-2016-keynote-report|access-date=June 1, 2016|newspaper=Theverge.com|date=May 31, 2016|archive-date=June 1, 2016|archive-url=https://web.archive.org/web/20160601022614/http://www.theverge.com/2016/5/31/11817818/intel-computex-2016-keynote-report|url-status=live}}</ref>
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