Editing Hupmobile (section)

===Newer models===
[[File:1933 Hupmobile K-321 Sedan (32916768376).jpg|thumb|left|1933 Model K "cyclefender"]]
[[File:Hupmobile Model J Aero-Dynamic Sedan 194 (5115120721).jpg|thumb|1934 Model J Aero-Dynamic by Raymond Loewy]]
Hupp abandoned its more conservatively styled product line and turned to [[Raymond Loewy]] to design its 1932 [[Hupp cyclefender]], a flashy roadster that did well at the track, but sales continued to decline. 1934 saw the introduction of a striking restyle called the "Aerodynamic" by Loewy, as well as the lower-priced series 417-W using [[J W Murray Manufacturing Company|Murray]]-built slightly modified Ford bodies.
[[File:1938 Hupmobile 822-E (5806423130).jpg|thumb|left|1938 Model E]]
Despite technical innovations, squabbles among stockholders and an attempted hostile takeover in 1935 took their toll on the company. By 1936 the company was forced to sell some of its plants and assets and in 1937 Hupmobile suspended manufacturing.<ref>{{Cite book|title=Parker Hannifin Corporation: A Winning Heritage|last1=Rodengen|first1=Jeffrey L.|publisher=Write Stuff Enterprises, Inc.|year=2009|location=Fort Lauderdale|pages=24–25|ISBN=9781932022384}}</ref>

A new line of six- and eight-cylinder cars was fielded for 1938, but by this time Hupp had very few dealers, and sales were disappointingly low.

Desperate for a return to market strength, on February 8, 1938, Hupmobile acquired the production dies of the [[Gordon Buehrig]]-designed [[Cord Automobile|Cord]] [[Cord 810/812|810]], paying US$900,000 for the tooling.<ref>[http://www.connersvillechamber.com/tourism/tourism_history.htm Connersville Chamber of Commerce] {{webarchive|url=https://web.archive.org/web/20150424001957/http://www.connersvillechamber.com/tourism/tourism_history.htm |date=April 24, 2015 }} Retrieved May 4, 2015.</ref> Hupmobile hoped using the striking Cord design in a lower-priced conventional car, called the [[Graham-Paige#Joint venture|Skylark]], would return the company to financial health. Enthusiastic orders came in by the thousands, but production delays soured customer support.