Editing His Master's Voice (section)

=== [[Victor Talking Machine Company]] / [[RCA Victor]] (United States) ===
In July 1900, [[Emile Berliner]], the inventor of the gramophone, registered the trademark in the United States after seeing the original painting at The Gramophone Company's offices in England.<ref>{{Cite web |title=His Masters' Voice » JaneDogs |url=https://janedogs.com/his-masters-voice/ |access-date=2025-03-15 |website=janedogs.com}}</ref>

The "His Master's Voice" trademark first appeared in the United States in advertising by the Consolidated Talking Machine Company, which was reorganized in 1901 as the [[Victor Talking Machine Company]] in [[Camden, New Jersey]]. Victor was the American affiliate of British Gramophone Company and initially used the trademark more extensively on its products and in advertising than its affiliate in England.

In 1929, the [[Radio Corporation of America]] (RCA) purchased the Victor Talking Machine Company, renaming it the [[RCA Victor]] Division and expanding the use of the trademark on radios, television sets and other electronics.<ref>{{Cite web |last=Meador |first=Granger |date=2023-12-05 |title=Remembering His Master's Voice |url=https://meador.org/2023/12/05/remembering-his-masters-voice/ |access-date=2025-01-02 |website=MEADOR.ORG |language=en}}</ref> However, it would begin to eventually be gradually phased out from the 1950s onwards on consumer electronics, in exchange for the RCA logo instead.

In 1968, RCA introduced a modern logo and limited the appearance of the "His Master's Voice" trademark to the album covers of [[RCA Red Seal Records]]. In October 1976, RCA announced a revival of the "His Master's Voice" trademark, restoring it to most RCA records labels, advertising and other products.

In 1986, the RCA Corporation was acquired by [[General Electric]], and eventually sold the RCA and "His Master's Voice" trademarks to [[Technicolor SA]]. RCA Records was acquired by German media conglomerate, [[Bertelsmann]], which continued to use the "His Master's Voice" and RCA Victor trademarks under license. In May 2022, the RCA and "His Master's Voice" trademarks were acquired by Talisman Brands, Inc.<ref>{{Cite web |last=Vantiva |date=2022-05-31 |title=Technicolor: Closing of the Sale of Trademark Licensing operations |url=https://www.globenewswire.com/news-release/2022/05/31/2453618/0/en/Technicolor-Closing-of-the-Sale-of-Trademark-Licensing-operations.html |access-date=2025-03-15 |website=GlobeNewswire News Room |language=en}}</ref>

Since 2023, Talisman Brands has licensed the "His Master's Voice" brand to a company called Victor Musical Industries Inc, who produce "His Master's Voice"-branded consumer electronics.<ref>{{Cite web |title=HMV® |url=https://www.hismastersvoice.com |access-date=2025-03-16 |website=HMV® |language=en-US}}</ref>

==== [[JVC]] / [[Victor Entertainment]] / [[JVCKenwood]] (Japan) ====
[[File:Shinbashi Victor Bldg. (2007.09.11).jpg|thumb|The "His Master's Voice" trademark appears on the [[JVC|JVC-Victor]] offices in [[Shinbashi]], [[Japan]]. Pictured in September 2007]]
In 1927, the [[Victor Company of Japan|Victor Talking Machine Company of Japan]] was created, which brought the "His Master's Voice" trademark to Japan, and later became known as JVC, the Japan Victor Company. The company used "His Master's Voice" across a wide range of consumer electronics.<ref>{{Cite web |title=JVC Professional History |url=http://pro.jvc.com/prof/aboutus/history.jsp |access-date=2025-03-16 |website=pro.jvc.com}}</ref>

In 1943, JVC seceded from RCA due to the hostilities between Japan and the United States during [[World War II]]. The Japanese division became an independent company, retaining  the "His Master's Voice" trademark for use in Japan.<ref>{{Cite web |title=History of Victor Company of Japan, Limited |url=https://www.fundinguniverse.com/company-histories/victor-company-of-japan-limited-history/ |access-date=2025-03-13 |website=FundingUniverse |language=en}}</ref>

In 1972, JVC created [[Victor Musical Industries]], a distributor of music and film, which uses the "His Master's Voice" logo.<ref>{{Cite web |last=Meador |first=Granger |date=2023-12-05 |title=Remembering His Master’s Voice |url=https://meador.org/2023/12/05/remembering-his-masters-voice/ |access-date=2025-03-16 |website=MEADOR.ORG |language=en}}</ref> Victor Musical Industries has since been renamed to Victor Entertainment, and the "His Master's Voice" logo remains retained.<ref>{{Cite web |title=ビクターエンタテインメント {{!}} Victor Entertainment |url=https://www.jvcmusic.co.jp/pc/ |access-date=2025-03-16 |website=ビクターエンタテインメント {{!}} Victor Entertainment |language=ja}}</ref>

In 1990, [[EMI]] launched the [[HMV]] retailer in Japan, however they were unable to use the Nipper/"His Master's Voice" trademark due to JVC controlling it's use in that country. However, they were not contested to use just the initials, "HMV".<ref>{{Cite web |date=2007-07-31 |title=HMV sells Japan business for £70m |url=https://www.tehrantimes.com/news/149584/HMV-sells-Japan-business-for-70m |access-date=2025-03-16 |website=Tehran Times |language=en}}</ref>

In October 2008, JVC and the [[Kenwood Corporation]] created a joint-venture, [[JVCKenwood]], to create consumer electronics, this venture uses the "His Master's Voice" logo, mainly on audio equipment.<ref>{{Cite web |title=Our Brands |url=https://www.jvckenwood.com/en/corporate/brand/ |access-date=2025-03-16 |website=JVCKENWOOD Corporation |language=en}}</ref>