Editing Hasbro (section)

==== 2018–present ====
On February 16, 2018, [[Saban Brands]] appointed Hasbro as the global master toy licensee for ''[[Power Rangers]]'' with a future collaboration and option to purchase the franchise.<ref name="Hasbro">{{cite web |url=https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-named-global-master-toy-licensee-sabans-power-rangers |title=Hasbro Named Global Master Toy Licensee for Saban's Power Rangers |publisher=Hasbro |date=February 16, 2018 |access-date=February 18, 2018 |archive-date=March 24, 2023 |archive-url=https://web.archive.org/web/20230324213333/https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-named-global-master-toy-licensee-sabans-power-rangers |url-status=live }}</ref> On May 1, 2018, Hasbro agreed to purchase ''Power Rangers'' and other entertainment assets from Saban Brands for $522 million in cash and stock with the licensing fee recently paid with credit. The sale, which also collaborated with  ''[[My Pet Monster]]'', ''[[Popples]]'', ''[[Julius Jr.]]'', ''[[Treehouse Detectives]]'' and additional properties, was expected to close in the second quarter until it was finished with Saban's collab.<ref>{{cite news|title=Hasbro buying Power Rangers, other brands in $522M deal|url=https://abcnews.go.com/Business/wireStory/hasbro-buying-power-rangers-brands-522m-deal-54850725|access-date=August 3, 2018|work=ABC News|agency=AP|date=May 1, 2018|language=en|archive-url=https://web.archive.org/web/20180502135848/http://abcnews.go.com/Business/wireStory/hasbro-buying-power-rangers-brands-522m-deal-54850725 |archive-date=May 2, 2018}}</ref> On October 19, 2018, the company announced plans to cut jobs amounting to less than 10% of its 5,000-plus global workforce in response to changes in how consumers buy toys.<ref>{{Cite news|url=https://www.wsj.com/articles/hasbro-to-cut-workforce-in-new-round-of-layoffs-1539969190|title=Hasbro to Cut Workforce in New Round of Layoffs|last=Ziobro|first=Paul|date=October 19, 2018|work=[[The Wall Street Journal]]|access-date=October 19, 2018|language=en-US|issn=0099-9660}}</ref>

In 2018, Hasbro signed a number of licensing agreements for hospitality deals based on Hasbro brands. On May 1, 2018, the Monopoly Mansion hotel agreement was announced by Hasbro, with M101 Holdings overseeing construction and M101's Sirocco Group assigned to manage the hotel when it opened in 2019.<ref>{{cite news |last1=Bernama |title=World's first Monopoly hotel to open in KL in 2019 |url=https://www.nst.com.my/lifestyle/jom/2018/03/340477/worlds-first-monopoly-hotel-open-kl-2019 |access-date=December 21, 2018 |work=New Straits Times |date=March 2, 2018 |archive-date=December 21, 2018 |archive-url=https://web.archive.org/web/20181221230612/https://www.nst.com.my/lifestyle/jom/2018/03/340477/worlds-first-monopoly-hotel-open-kl-2019 |url-status=live }}</ref> Hasbro granted Kingsmen Creatives a license to build a chain of NERF Action Xperience family entertainment centers, with the first to be opened in Singapore in fall/winter 2019.<ref>{{cite news |last1=Foster |first1=Elizabeth |title=NERF to open first indoor attraction |url=https://kidscreen.com/2018/12/05/nerf-to-open-first-indoor-attraction/ |access-date=December 28, 2018 |work=Kidscreen |date=December 5, 2018 |archive-date=December 29, 2018 |archive-url=https://web.archive.org/web/20181229031616/http://kidscreen.com/2018/12/05/nerf-to-open-first-indoor-attraction/ |url-status=live }}</ref> In November, the company issued a license for family entertainment centers to Kilburn Live, who were to launch a new division for the centers.<ref>{{cite news |last1=Griepp |first1=Milton |title=Hasbro Licenses Chain of Family Entertainment Centers |url=https://icv2.com/articles/news/view/41831/hasbro-licenses-chain-family-entertainment-centers |access-date=December 13, 2018 |work=ICv2 |date=November 13, 2018 |language=en |archive-date=August 30, 2024 |archive-url=https://web.archive.org/web/20240830064458/https://icv2.com/articles/news/view/41831/hasbro-licenses-chain-family-entertainment-centers |url-status=live }}</ref> That December, the company granted a license for theme parks to Imagine Resorts and Hotels, co-founded by Bruce Neviaser. Neviaser had previously co-founded Great Lakes Companies, which launched [[Great Wolf Resorts]] indoor waterpark resorts. On December 18, 2019, Hasbro and [[West Edmonton Mall]] announced that [[Galaxyland]] would get a makeover, with rides being redone and renamed to Hasbro properties. Construction was begun later that month and scheduled to wrap up in late 2020.<ref>{{cite news |last1=Griepp |first1=Milton |title=Hasbro Enters the Parks Business |url=https://icv2.com/articles/news/view/42041/hasbro-enters-parks-business |access-date=December 13, 2018 |work=ICv2.com |date=December 12, 2018 |language=en |archive-date=August 30, 2024 |archive-url=https://web.archive.org/web/20240830064459/https://icv2.com/articles/news/view/42041/hasbro-enters-parks-business |url-status=live }}</ref>

On August 22, 2019, Hasbro announced its purchase of [[Entertainment One]] for about US$4 billion.<ref name="CBC">{{cite news |title=Hasbro to buy Entertainment One for $4B US |url=https://www.cbc.ca/news/business/hasbro-to-buy-entertainment-one-1.5256786 |website=CBC |publisher=Thomson Reuters |access-date=August 22, 2019 |archive-date=March 29, 2023 |archive-url=https://web.archive.org/web/20230329082111/https://www.cbc.ca/news/business/hasbro-to-buy-entertainment-one-1.5256786 |url-status=live }}</ref> The deal was completed on December 30, 2019.<ref name=thr>{{cite news |last1=Vlessing |first1=Etan |title=Hasbro Closes $3.8B Entertainment One Takeover |url=https://www.hollywoodreporter.com/news/entertainment-one-shares-suspended-as-4b-hasbro-deal-nears-conclusion-1265176 |access-date=December 30, 2019 |work=[[The Hollywood Reporter]] |date=December 30, 2019 |language=en |archive-date=March 8, 2021 |archive-url=https://web.archive.org/web/20210308122351/https://www.hollywoodreporter.com/news/entertainment-one-shares-suspended-as-4b-hasbro-deal-nears-conclusion-1265176 |url-status=live }}</ref> On October 24, 2019, Hasbro announced the closing of Backflip Studios,<ref name="vbeat">{{cite news |last1=Takahashi |first1=Dean |title=Hasbro closes Backflip, studio behind DragonVale and Transformers mobile games |url=https://venturebeat.com/2019/10/24/hasbro-shuts-down-backflip-studios-maker-of-mobile-game-dragonvale/ |access-date=December 30, 2019 |work=VentureBeat |date=October 24, 2019 |archive-date=October 25, 2019 |archive-url=https://web.archive.org/web/20191025013636/https://venturebeat.com/2019/10/24/hasbro-shuts-down-backflip-studios-maker-of-mobile-game-dragonvale/ |url-status=live }}</ref> while its Wizards of the Coast subsidiary purchased [[Tuque Games]] in October.<ref name="wpost">{{cite news |last1=Favis |first1=Elise |title=Dungeons & Dragons has a long history in video games. Dark Alliance wants to take that further. |url=https://www.washingtonpost.com/video-games/2019/12/12/dungeons-dragons-has-long-history-video-games-dark-alliance-wants-take-that-further/ |access-date=December 30, 2019 |newspaper=[[The Washington Post]] |date=December 12, 2019 |language=en |archive-date=January 4, 2020 |archive-url=https://web.archive.org/web/20200104022558/https://www.washingtonpost.com/video-games/2019/12/12/dungeons-dragons-has-long-history-video-games-dark-alliance-wants-take-that-further/ |url-status=live }}</ref> On February 28, 2020, Hasbro announced that Campbell Arnott's former CMO David McNeil had joined the company as the managing director for Pacific operations.<ref>{{cite web|url=https://www.cmo.com.au/article/671405/campbell-arnott-cmo-takes-up-pacific-md-post-hasbro/|title=Campbell Arnott's CMO takes up Pacific MD post at Hasbro|last1=Cameron|first1=Nadia|date=February 28, 2020|website=cmo.com.au|language=en-au|access-date=February 28, 2020|archive-date=February 28, 2020|archive-url=https://web.archive.org/web/20200228101830/https://www.cmo.com.au/article/671405/campbell-arnott-cmo-takes-up-pacific-md-post-hasbro/|url-status=live}}</ref> On September 30, 2020, [[Renegade Game Studios]] announced they had acquired licensing for creating tabletop games for multiple Hasbro brands. Several of the games would be using the [[D20 System#5E: Renewed popularity|5E role-playing system]] owned by Wizards of the Coast.<ref name="RenegadeGameStudios">{{cite web|url=https://www.forbes.com/sites/robwieland/2020/09/30/exclusive-renegade-game-studios-extends-partnership-with-hasbro/|title=Exclusive: Renegade Game Studios Extends Partnership With Hasbro|date=September 30, 2020|website=[[Forbes]]|access-date=October 6, 2020}}</ref><ref name="Icv2Renegade">{{cite web|url=https://icv2.com/articles/news/view/46640/renegade-game-studios-licenses-more-hasbro-brands-for-games|title=Renegade Game Studios Licenses More Hasbro Brand for Games|date=September 30, 2020|first=Jeffrey|last=Dohm-Sanchez|website=[[ICv2]]|access-date=October 6, 2020|archive-date=August 30, 2024|archive-url=https://web.archive.org/web/20240830064459/https://icv2.com/articles/news/view/46640/renegade-game-studios-licenses-more-hasbro-brands-for-games|url-status=live}}</ref>

On February 25, 2021, during the 2021 Investor Event, Hasbro announced a company reorganization with three divisions: Consumer Products, Entertainment, and Wizards & Digital.<ref name=":9">{{Cite news|last=Ewalt|first=David M.|date=February 25, 2021|title=Dungeons & Dragons Gets a Bigger Role at Hasbro|language=en-US|work=[[The Wall Street Journal]]|url=https://www.wsj.com/articles/dungeons-dragons-gets-a-bigger-role-at-hasbro-11614254403|url-status=live|access-date=February 26, 2021|archive-url=https://web.archive.org/web/20210225172500/https://www.wsj.com/articles/dungeons-dragons-gets-a-bigger-role-at-hasbro-11614254403|archive-date=February 25, 2021|issn=0099-9660}}</ref><ref>{{cite web|date=February 25, 2021|title=Wizards of the Coast Gets a Big Promotion at Hasbro|url=https://comicbook.com/gaming/news/wizards-of-the-coast-dungeons-dragons-magic-hasbro-reorganizatio/|access-date=February 26, 2021|website=[[ComicBook.com]]|language=en|archive-date=February 26, 2021|archive-url=https://web.archive.org/web/20210226063241/https://comicbook.com/gaming/news/wizards-of-the-coast-dungeons-dragons-magic-hasbro-reorganizatio/|url-status=live}}</ref> The ''[[The Wall Street Journal|Wall Street Journal]]'' reported that "Hasbro's net revenue fell 8% last year to $5.47 billion, due in part to retail shutdowns related to Covid-19," however, its Wizards of the Coast subsidiary "posted revenue of $816 million last year, up 24% from 2019, fueled by what Hasbro says were record years for" ''[[Dungeons & Dragons]]'' and ''[[Magic: The Gathering]]''.<ref name=":9" /> ''[[ICv2]]'' reported, "the WotC and Digital Gaming segment is over $112 million more than the operating profit for Hasbro's entire consumer products segment" and that "Wizards of the Coast on its own is also more profitable than Hasbro's consumer products segment [...]. From the outside, Hasbro looks like a toy company, but with these numbers, it's revealed to be a geek game company with toy and entertainment divisions".<ref>{{cite web|last=Griepp|first=Milton|date=February 26, 2021|title=WotC Makes More Money than Hasbro's Toy Business|url=https://icv2.com/articles/news/view/47698/wotc-makes-more-money-hasbros-toy-business|access-date=February 26, 2021|website=[[ICv2]]|language=en|archive-date=February 26, 2021|archive-url=https://web.archive.org/web/20210226194302/https://icv2.com/articles/news/view/47698/wotc-makes-more-money-hasbros-toy-business|url-status=live}}</ref>

In April 2021, Hasbro agreed to sell eOne Music unit to Blackstone for $385 million, offloading part of the Entertainment One operations that it acquired in 2019.<ref>{{Cite news |date=2021-04-26 |title=Hasbro to Sell EOne Music Unit to Blackstone for $385 Million |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2021-04-26/hasbro-to-sell-eone-music-unit-to-blackstone-for-385-million |access-date=2022-11-30 |archive-date=January 11, 2024 |archive-url=https://web.archive.org/web/20240111122939/https://www.bloomberg.com/news/articles/2021-04-26/hasbro-to-sell-eone-music-unit-to-blackstone-for-385-million |url-status=live }}</ref> Hasbro's longtime CEO Brian Goldner died on October 12, 2021, after a 7-year battle with cancer.<ref>{{cite web|last=Saperstein|first=Pat|date=October 12, 2021|title=Hasbro CEO Brian Goldner, Producer on 'Transformers' Movies, Dies at 58|url=https://variety.com/2021/film/news/brian-goldner-dead-hasbro-transformers-1235087482/|access-date=October 13, 2021|website=Variety|language=en-US|archive-date=March 29, 2023|archive-url=https://web.archive.org/web/20230329061017/https://variety.com/2021/film/news/brian-goldner-dead-hasbro-transformers-1235087482/|url-status=live}}</ref><ref>{{cite news|last=McLean|first=Rob|date=October 13, 2021|title=Hasbro CEO Brian Goldner has died|url=https://www.cnn.com/2021/10/12/business/hasbro-brian-goldner/index.html|access-date=October 13, 2021|website=CNN|archive-date=October 22, 2021|archive-url=https://web.archive.org/web/20211022170633/https://www.cnn.com/2021/10/12/business/hasbro-brian-goldner/index.html|url-status=live}}</ref> Richard Stoddart served as the [[Interim management|interim CEO]] of the company following Goldner's death; Chris Cocks was named as Goldner's successor on January 5, 2022, and became CEO on February 25, 2022.<ref name="bloomberg_0122">{{cite news |last1=Eckhouse |first1=Brian |title=Hasbro Names Chris Cocks CEO Following Death of Longtime Head Goldner |url=https://www.bloomberg.com/news/articles/2022-01-05/hasbro-appoints-chris-cocks-ceo-after-longtime-head-goldner-died?srnd=premium&sref=CIpmV6x8 |access-date=January 6, 2022 |work=Bloomberg.com |date=January 5, 2022 |archive-date=January 6, 2022 |archive-url=https://web.archive.org/web/20220106024849/https://www.bloomberg.com/news/articles/2022-01-05/hasbro-appoints-chris-cocks-ceo-after-longtime-head-goldner-died?srnd=premium&sref=CIpmV6x8 |url-status=live }}</ref> Cocks was formerly the president and chief operating officer of Wizards of the Coast, a division of Hasbro.<ref name="bloomberg_0122" />

In June 2022, Hasbro defeated a board challenge from [[activist investor]] Alta Fox Capital Management LLC.<ref>{{Cite news |date=2022-06-07 |title=Hasbro Fends Off Activist Alta Fox's Push for Board Shake-Up |language=en |work=Bloomberg.com |url=https://www.bloomberg.com/news/articles/2022-06-07/hasbro-is-said-to-fend-off-activist-s-push-for-board-shake-up |access-date=2022-06-08 |archive-date=June 24, 2022 |archive-url=https://web.archive.org/web/20220624224552/https://www.bloomberg.com/news/articles/2022-06-07/hasbro-is-said-to-fend-off-activist-s-push-for-board-shake-up |url-status=live }}</ref><ref>{{Cite web |last=Whitten |first=Sarah |date=2022-06-08 |title=Dungeons & Dragons maker Hasbro wins board battle against activist investor Alta Fox |url=https://www.cnbc.com/2022/06/08/dungeons-dragons-maker-hasbro-wins-board-battle-against-activist-investor.html |access-date=2022-06-08 |website=CNBC |language=en |archive-date=June 8, 2022 |archive-url=https://web.archive.org/web/20220608195336/https://www.cnbc.com/2022/06/08/dungeons-dragons-maker-hasbro-wins-board-battle-against-activist-investor.html |url-status=live }}</ref> The [[hedge fund]] company, which owns a 2.5% stake of Hasbro, had been pushing to spin out Wizards of the Coast<ref>{{Cite web |date=May 31, 2022 |title=An epic proxy battle comes to Hasbro |url=https://www.npr.org/2022/05/31/1102294858/an-epic-proxy-battle-comes-to-hasbro |access-date=June 8, 2022 |website=The Indicator from Planet Money |publisher=[[NPR]] |language=en |format=Transcript |archive-date=June 8, 2022 |archive-url=https://web.archive.org/web/20220608074235/https://www.npr.org/2022/05/31/1102294858/an-epic-proxy-battle-comes-to-hasbro |url-status=live }}</ref><ref>{{Cite web |last=Whitten |first=Sarah |date=2022-05-18 |title=Hasbro slams activist investor's proposed board directors as proxy battle heats up |url=https://www.cnbc.com/2022/05/18/hasbro-slams-activist-investors-proposed-board-directors-amid-proxy-battle.html |access-date=2022-06-08 |website=CNBC |language=en |archive-date=June 8, 2022 |archive-url=https://web.archive.org/web/20220608195337/https://www.cnbc.com/2022/05/18/hasbro-slams-activist-investors-proposed-board-directors-amid-proxy-battle.html |url-status=live }}</ref> "into its own company in an attempt to create what they saw was more value by making a second publicly traded company with a more profitable line of business".<ref>{{Cite web |date=June 8, 2022 |title=Hasbro Board of Directors Re-Elected, Defeats Attempt to Spin Out Wizards of the Coast |url=https://comicbook.com/gaming/news/hasbro-board-directors-election-wizards-of-the-coast-alta-fox/ |access-date=June 8, 2022 |website=[[ComicBook.com]] |language=en |archive-date=June 8, 2022 |archive-url=https://web.archive.org/web/20220608153813/https://comicbook.com/gaming/news/hasbro-board-directors-election-wizards-of-the-coast-alta-fox/ |url-status=live }}</ref>
On November 17, 2022, Hasbro announced they had put Entertainment One up for sale. This includes their film and TV business but would exclude the company's kids and family division, which would remain under Hasbro.<ref>{{Cite web |title=Hasbro puts Entertainment One film and TV business up for sale, retains Peppa Pig |url=https://www.c21media.net/news/hasbro-puts-eone-film-and-tv-business-up-for-sale-but-retains-peppa-pig/ |access-date=2022-11-18 |website=C21media |language=en-us |archive-date=November 17, 2022 |archive-url=https://web.archive.org/web/20221117160036/https://www.c21media.net/news/hasbro-puts-eone-film-and-tv-business-up-for-sale-but-retains-peppa-pig/ |url-status=live }}</ref> On March 15, 2023, it was reported that [[Fremantle (company)|Fremantle]], [[Lionsgate]] and [[Legendary Entertainment]] are interested in the buyout. However, Fremantle dropped out of the bid while [[CVC Capital Partners]] and [[GoDigital Media Group]] joined in the bid for the eOne buyout.<ref>{{Cite web |last1=White |first1=Nellie Andreeva,Peter |last2=Andreeva |first2=Nellie |last3=White |first3=Peter |date=2023-03-15 |title=eOne: Fremantle, Lionsgate & Legendary In Pursuit Of Hasbro Company As Sale Process Enters Final Stage |url=https://deadline.com/2023/03/eone-sale-fremantle-lionsgate-legendary-acquisition-hasbro-1235299956/ |access-date=2023-03-16 |website=[[Deadline Hollywood]] |language=en-US |archive-date=March 16, 2023 |archive-url=https://web.archive.org/web/20230316002856/https://deadline.com/2023/03/eone-sale-fremantle-lionsgate-legendary-acquisition-hasbro-1235299956/ |url-status=live }}</ref> On April 20, 2023, it was reported that Hasbro was in talks with Throop on the possibility of buying the company back.<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2023-04-20/hasbro-is-in-talks-to-sell-yellowjackets-studio-to-its-founder|title=Hasbro Is in Talks to Sell 'Yellowjackets' Studio to Its Founder|first1=Lucas|last1=Shaw|first2=Thomas|last2=Buckley|website=Bloomberg|date=April 20, 2023|access-date=June 19, 2023|archive-date=April 20, 2023|archive-url=https://web.archive.org/web/20230420233832/https://www.bloomberg.com/news/articles/2023-04-20/hasbro-is-in-talks-to-sell-yellowjackets-studio-to-its-founder|url-status=live}}</ref> On July 17, 2023, ''[[Deadline Hollywood|Deadline]]'' reported that Lionsgate was a frontrunner to acquire eOne.<ref>{{cite web|url=https://deadline.com/2023/07/lionsgate-pole-position-entertainment-one-acquisition-the-dish-1235439940/|title=Lionsgate In Pole Position On Entertainment One Acquisition: The Dish|first1=Mike Jr.|last1=Fleming|first2=Nellie|last2=Andreeva|website=[[Deadline Hollywood]]|date=July 17, 2023|access-date=July 17, 2023|archive-date=July 17, 2023|archive-url=https://web.archive.org/web/20230717191048/https://deadline.com/2023/07/lionsgate-pole-position-entertainment-one-acquisition-the-dish-1235439940/|url-status=live}}</ref>

On August 3, 2023, Hasbro announced that Lionsgate would acquire Entertainment One for $500 million, with the transaction closed on December 27, 2023.<ref>{{cite press release|date=August 3, 2023|title=Hasbro to Sell eOne Film & TV Business to Lionsgate|url=https://investor.hasbro.com/news-releases/news-release-details/hasbro-sell-eone-film-tv-business-lionsgate|access-date=August 3, 2023|archive-date=August 3, 2023|archive-url=https://web.archive.org/web/20230803122451/https://investor.hasbro.com/news-releases/news-release-details/hasbro-sell-eone-film-tv-business-lionsgate|url-status=live}}</ref> eOne was rebranded as [[Lionsgate Canada]] in 2024, the same year that it became a subsidiary of [[Lionsgate Studios]]. Hasbro kept eOne’s family brands and its stake in [[Astley Baker Davies]], and created a division called [[Hasbro Entertainment]] later that month, which held Astley Baker Davies and Discovery Family.

On December 12, 2023, [[TechCrunch]] reported that paperwork Hasbro filed with the SEC contained information announcing layoffs of 1,100 employees (20% of their entire workforce across all divisions) effective immediately. President and COO Eric Nyman left the company. Hasbro's CEO, Chris Cocks, stated that this reduction is part of a broader cost-saving strategy, aimed at saving $350 million to $400 million by 2025, with a renewed focus on high-profit areas like licensing and entertainment, particularly in the [[Wizards of the Coast]] division.<ref>{{cite web |last1=Silberling |first1=Amanda |title=Hasbro to cut 1,100 jobs despite Dungeons & Dragons thriving |url=https://techcrunch.com/2023/12/11/hasbro-layoffs-dungeons-dragons-wizards/?fbclid=IwAR3LJfCB2AKFg449CSkgMVMf538SI636KAX4VnSa2uCM7GR-o-JgBg5iKxI |website=TechCrunch |access-date=13 December 2023 |date=11 December 2023 |archive-date=December 13, 2023 |archive-url=https://web.archive.org/web/20231213155229/https://techcrunch.com/2023/12/11/hasbro-layoffs-dungeons-dragons-wizards/?fbclid=IwAR3LJfCB2AKFg449CSkgMVMf538SI636KAX4VnSa2uCM7GR-o-JgBg5iKxI |url-status=live }}</ref><ref>{{Cite news |date=2023-01-27 |title=Hasbro lays off 15% of staff to cut costs |url=https://www.eurogamer.net/hasbro-lays-off-15-of-staff-to-cut-costs |access-date=2024-03-02 |work=Eurogamer.net |language=en |archive-date=March 2, 2024 |archive-url=https://web.archive.org/web/20240302164240/https://www.eurogamer.net/hasbro-lays-off-15-of-staff-to-cut-costs |url-status=live }}</ref> Hasbro also announced to have signed a deal with [[McFarlane Toys]] as part the latter's Page Punchers line-up.<ref>{{Cite web |last=Smith |first=Sam |date=2023-12-12 |title=McFarlane Toys and Hasbro Sign Multi-Brand Licensing Deal |url=https://www.cbr.com/mcfarlane-toys-hasbro-multi-brand-deal/ |access-date=2023-12-14 |website=CBR |language=en |archive-date=December 14, 2023 |archive-url=https://web.archive.org/web/20231214103617/https://www.cbr.com/mcfarlane-toys-hasbro-multi-brand-deal/ |url-status=live }}</ref>

On February 13, 2024, following the completion of its sale of Entertainment One assets, Hasbro reported losses of $1 billion for the fourth quarter of 2023 and $1.49 billion for the full year,<ref>{{cite web|date=2024-02-14|title=ICv2: Hasbro Loses $1.06 Billion in Q4|url=https://icv2.com/articles/news/view/56234/hasbro-loses-1-06-billion-q4|access-date=2024-03-14|archive-date=August 30, 2024|archive-url=https://web.archive.org/web/20240830064459/https://icv2.com/articles/news/view/56234/hasbro-loses-1-06-billion-q4|url-status=live}}</ref> resulting in its entire total net income from December 31, 2019 to December 31, 2023 to plummet to $0.<ref>{{cite web|date=31 December 2023|title=Hasbro Net Income 2010-2023|url=https://www.macrotrends.net/stocks/charts/HAS/hasbro/net-income|access-date=2024-03-14|website=MacroTrends|archive-date=January 29, 2023|archive-url=https://web.archive.org/web/20230129162808/https://www.macrotrends.net/stocks/charts/HAS/hasbro/net-income|url-status=live}}</ref> The company now plans to cut its costs by $750 million by December 31, 2024.

On July 18, 2024, Hasbro announced the appointment of two new leadership positions: Holly Barbacovi, former COO of Bungie, as Chief People Officer, and John Hight, previously the Senior Vice President and General Manager of the Warcraft Franchise at [[Blizzard Entertainment]], as President of Wizards of the Coast and Digital Gaming.<ref>{{Cite web |date=2024-07-18 |title=Former Bungie COO Holly Barbacovi Joins Hasbro As Chief People Officer |url=https://destinybulletin.com/news/former-bungie-coo-holly-barbacovi-hasbro/ |access-date=2024-07-18 |language=en-US |archive-date=July 18, 2024 |archive-url=https://web.archive.org/web/20240718234655/https://destinybulletin.com/news/former-bungie-coo-holly-barbacovi-hasbro/ |url-status=live }}</ref>

On November 20, 2024, Cocks announced to [[Bloomberg News|Bloomberg]] that Hasbro would stop co-financing future movies based on the company's list of brands in order to focus on mobile games and digital entertainment, leaving film studios that hold the film rights to various Hasbro brands to exclusively finance such projects.<ref>{{Cite news |date=2024-11-20 |title=Hasbro's Gamer CEO Refocuses on Play After Selling Film Business |url=https://www.bloomberg.com/news/articles/2024-11-20/hasbro-s-gamer-ceo-refocuses-on-play-after-selling-film-business?leadSource=uverify%20wall |access-date=2024-11-23 |work=Bloomberg.com |language=en}}</ref>