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==Skills== A graphic design project may involve the creative presentation of existing [[writing|text]], ornament, and images. The "process school" is concerned with communication; it highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode these messages. The semiotic school treats a message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent.{{Citation needed|date=July 2022}} ===Typography=== {{Main article|Typography}} Typography includes type design, modifying type [[glyphs]] and arranging type. Type glyphs (characters) are created and modified using illustration techniques. Type arrangement is the selection of typefaces, point size, tracking (the space between all characters used), kerning (the space between two specific characters) and leading (line spacing). Typography is performed by typesetters, compositors, typographers, graphic artists, art directors, and clerical workers. Until the digital age, typography was a specialized occupation. Certain fonts communicate or resemble stereotypical notions. For example, the 1942 Report is a font which types text akin to a typewriter or a vintage report.<ref>Butterick, Matthew. "Butterick's Practical Typography." Butterick's Practical Typography. Jones McClure, 2010β14. Web. 17 February 2015.</ref> ===Page layout=== {{further|Grid (graphic design)}} [[File:Golden section in book design.svg|thumb|Golden section in book design]] Page layout deals with the arrangement of elements (content) on a page, such as image placement, text layout and style. Page design has always been a consideration in printed material and more recently extended to displays such as web pages. Elements typically consist of [[typography|type]] (text), [[image]]s (pictures), and (with print media) occasionally place-holder graphics such as a [[dieline]] for elements that are not printed with ink such as [[Die (manufacturing)|die]]/[[laser cutting]], [[foil stamping]] or [[Embossing (paper)|blind embossing]]. ===Grids=== A grid serves as a method of arranging both space and information, allowing the reader to easily comprehend the overall project. Furthermore, a grid functions as a container for information and a means of establishing and maintaining order. Despite grids being utilized for centuries, many graphic designers associate them with Swiss design. The desire for order in the 1940s resulted in a highly systematic approach to visualizing information. However, grids were later regarded as tedious and uninteresting, earning the label of "designersaur." Today, grids are once again considered crucial tools for professionals, whether they are novices or veterans.<ref>Tondreau, Beth (2009). ''Layout essentials 100 design principles for using grids''. Quarto Publishing Group USA. {{isbn|978-1-63159-630-8}}. {{OCLC|1143849931}}.</ref>
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