Editing Google Search (section)

=== Google optimization ===
{{Main|Search engine optimization}}

Because Google is the most popular [[Web search engine|search engine]], many [[webmaster]]s attempt to influence their website's Google rankings. An industry of consultants has arisen to help websites increase their rankings on Google and other search engines. This field, called search engine optimization, attempts to discern patterns in search engine listings, and then develop a methodology for improving rankings to draw more searchers to their clients' sites. Search engine optimization encompasses both "on page" factors (like body copy, title elements, H1 heading elements and image [[alt attribute]] values) and Off Page Optimization factors (like [[anchor text]] and PageRank). The general idea is to affect Google's relevance algorithm by incorporating the keywords being targeted in various places "on page", in particular the title element and the body copy (note: the higher up in the page, presumably the better its keyword prominence and thus the ranking). Too many occurrences of the keyword, however, cause the page to look suspect to Google's spam checking algorithms. Google has published guidelines for website owners who would like to raise their rankings when using legitimate optimization consultants.<ref>{{Cite web |title=Google Webmaster Guidelines |url=https://www.google.com/webmasters/guidelines.html |access-date=November 15, 2009 |archive-date=January 9, 2009 |archive-url=https://web.archive.org/web/20090109073316/http://www.google.com./webmasters/guidelines.html |url-status=live }}</ref> It has been hypothesized, and, allegedly, is the opinion of the owner of one business about which there have been numerous complaints, that negative publicity, for example, numerous consumer complaints, may serve as well to elevate page rank on Google Search as favorable comments.<ref>{{Cite news |last=Segal |first=David |date=November 26, 2010 |title=A Bully Finds a Pulpit on the Web |work=[[The New York Times]] |url=https://www.nytimes.com/2010/11/28/business/28borker.html |url-status=live |url-access=limited |access-date=November 27, 2010 |archive-url=https://ghostarchive.org/archive/20220102/https://www.nytimes.com/2010/11/28/business/28borker.html |archive-date=January 2, 2022}}{{cbignore}}</ref> The particular problem addressed in ''[[The New York Times]]'' article, which involved [[DecorMyEyes]], was addressed shortly thereafter by an undisclosed fix in the Google algorithm. According to Google, it was not the frequently published consumer complaints about DecorMyEyes which resulted in the high ranking but mentions on news websites of events which affected the firm such as legal actions against it. [[Google Search Console]] helps to check for websites that use duplicate or copyright content.<ref>{{Cite web |title=Blogspot.com |url=http://googleblog.blogspot.com/2010/12/being-bad-to-your-customers-is-bad-for.html |access-date=August 4, 2012 |publisher=Googleblog.blogspot.com |archive-date=October 19, 2012 |archive-url=https://web.archive.org/web/20121019115129/http://googleblog.blogspot.com/2010/12/being-bad-to-your-customers-is-bad-for.html |url-status=live }}</ref>