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==Colours and crest== [[File:FredGriffiths.jpg|thumb|left|upright|[[Fred Griffiths (footballer)|Fred Griffiths]] wearing the club's original striped shirt]] Although Gillingham have long been associated with the colours blue and white, the original New Brompton side wore a strip consisting of black and white striped shirts with black shorts.{{sfn|Triggs|1984|p=8}} In 1913 the black and white strip was dropped in favour of red shirts with blue sleeves, emblazoned with the [[municipal borough|borough]]'s coat of arms.{{sfn|Bradley|Triggs|1994|p=54}} The striped shirts returned after World War One, before finally being replaced with the now-familiar combination of plain blue shirts and white shorts in 1931.{{sfn|Bradley|Triggs|1994|p=92}} More recent years have seen several variations on the blue and white colour scheme. In the late 1990s the team wore blue and black striped shirts, recalling the original New Brompton stripes.<ref name="kits">{{cite news | url = http://news.bbc.co.uk/1/hi/sport/football/356672.stm | title = Shoot-out success for City | access-date = 3 October 2021 | date = 30 May 1999 | publisher = BBC | archive-date = 2 April 2021 | archive-url = https://web.archive.org/web/20210402082849/http://news.bbc.co.uk/2/hi/sport/football/356672.stm | url-status = live }}</ref> In the summer of 2003 it was controversially announced that the club's first choice shirts for the following season would be predominantly white, rather than blue. The announcement received such a hostile response from supporters that the white strip was replaced by one featuring blue and black hoops, which had originally been earmarked as the team's third choice kit.<ref>{{cite news | url = http://news.bbc.co.uk/1/hi/england/kent/3004886.stm | title = Shirty fans win kit battle | access-date = 3 October 2021 | date=19 June 2003 |publisher=BBC }}</ref> In March 2010 the club announced a return to the black and blue stripes for the 2010β11 season.<ref>{{cite web|url=http://www.gillinghamfootballclub.com/page/NewsDetail/0,,10416~1985247,00.html |title=Gills Go Back to Black |publisher=Gillingham F.C. |date=5 March 2010 |access-date=6 February 2014 |url-status=dead |archive-url=https://web.archive.org/web/20120616061528/http://www.gillinghamfootballclub.com/page/NewsDetail/0%2C%2C10416~1985247%2C00.html |archive-date=16 June 2012 }}</ref> In recognition of the centenary of the renaming of the club, the 2012β13 kit was red with blue sleeves and collar, and the club's crest was replaced by the town's crest. After winning the League Two title in 2012β13, the club gave season ticket holders the chance to vote on what colours the club would play in for the 2013β14 season, with the fans choosing to return to a blue and white kit.<ref>{{cite web|url=http://www.gillinghamfootballclub.com/news/article/back-in-blue-853582.aspx|title=Back in Blue|publisher=Gillingham F.C.|date=4 June 2013|access-date=22 August 2013|archive-date=16 June 2012|archive-url=https://web.archive.org/web/20120616061528/http://www.gillinghamfootballclub.com/page/NewsDetail/0%2C%2C10416~1985247%2C00.html|url-status=live}}</ref> Blue and white, or blue with black stripes, have been used since.<ref>{{cite web|url=http://www.historicalkits.co.uk/Gillingham/Gillingham.htm|title=Gillingham|website=Historical Football Kits|access-date=3 October 2021|archive-date=3 October 2021|archive-url=https://web.archive.org/web/20211003200730/http://www.historicalkits.co.uk/Gillingham/Gillingham.htm|url-status=live}}</ref> [[File:GFCOldBadge.jpg|thumb|right|upright|Until 1992 the club's crest was simply a portion of the county arms of Kent.|alt=An illustration of a white horse rearing up on its hind legs.]] The club's current crest is a shield divided vertically into halves of black and white stripes and solid blue, reflecting the club's original and modern kits. On the blue half is the county emblem of [[Kent]], a white horse rampant, albeit slightly altered from its normal form as its mane is stylised into the letters of the word "Gills". This side has been sometimes given a red or pink background, to coordinate with away kits featuring those colours. The club's motto, which appears on a scroll below the crest, is ''Domus clamantium'', the [[Latin (language)|Latin]] for "the home of the shouting men",<ref name="SM">{{cite web |url = http://www.edp24.co.uk/news/movie_blockbuster_to_score_with_gills_fans_plot_1_1046565 |title = Movie blockbuster to score with Gills fans plot |access-date = 3 October 2021 |date = 28 December 2008 |publisher = Eastern Daily Press |url-status = dead |archive-url = https://archive.today/20130422064331/http://www.edp24.co.uk/news/movie_blockbuster_to_score_with_gills_fans_plot_1_1046565 |archive-date = 22 April 2013 |df = dmy-all }}</ref> a traditional epithet associated with the town of Gillingham.<ref>{{cite news | url = https://www.independent.co.uk/sport/football-forgotten-club-ready-to-surprise-1096627.html | title = Football: Forgotten club ready to surprise | access-date = 3 October 2021 | date = 29 May 1999 | author = Steve Tongue | work = The Independent | archive-date = 19 July 2019 | archive-url = https://web.archive.org/web/20190719164852/https://www.independent.co.uk/sport/football-forgotten-club-ready-to-surprise-1096627.html | url-status = live }}</ref> In keeping with the crest, the club's mascot, Tommy Trewblu, takes the form of a horse. He first appeared at a match against [[Macclesfield Town F.C.|Macclesfield Town]] in October 1998.{{sfn|Elligate|2009|p=152}} The first sponsor's name to appear on Gillingham shirts was that of Italian [[home appliance]] manufacturers [[Zanussi]], who sponsored the club in the mid-1980s. Subsequent sponsors have included [[Chatham Maritime]], Medway [[Toyota]], Cannon Tool Hire, [[Heart Kent|Invicta FM]], Kool, [[Medway News]], [[SeaFrance]],{{sfn|Triggs|2001|pp=87, 134, 140, 170, 211, 292}}<ref>{{cite news | url = http://news.bbc.co.uk/1/hi/england/kent/2982882.stm | title = Fans could decide kit colour | access-date = 3 October 2021 | date = 19 March 2007 | publisher = BBC | archive-date = 21 June 2004 | archive-url = https://web.archive.org/web/20040621001156/http://news.bbc.co.uk/1/hi/england/kent/2982882.stm | url-status = live }}</ref> MHS Homes Group,<ref>{{Cite web |last=Bennett |first=Ellen |date=23 April 2004 |title=Gillingham FC signs Β£250,000 shirt sponsor β¦ MHS Homes |url=https://www.building.co.uk/gillingham-fc-signs-250000-shirt-sponsor--mhs-homes/3034639.article |access-date=2025-03-28 |website=[[Building (magazine)|Building]] |language=en}}</ref> [[Kent Reliance Building Society]],<ref name="KRBS">{{cite news | url = http://news.bbc.co.uk/sport1/hi/football/teams/g/gillingham/6465713.stm | title = Gillingham to change stadium name | access-date = 3 October 2021 | date = 19 March 2007 | publisher = BBC | archive-date = 22 March 2007 | archive-url = https://web.archive.org/web/20070322173310/http://news.bbc.co.uk/sport1/hi/football/teams/g/gillingham/6465713.stm | url-status = live }}</ref> Automatic Retailing,<ref>{{cite web|url=http://www.gillinghamfootballclub.com/page/PressReleases/0,,10416~2082617,00.html |title=Automatic Retailing sponsor Gills |date=1 July 2010 |access-date=6 February 2014 |publisher=Gillingham F.C. |url-status=dead |archive-url=https://web.archive.org/web/20120616061940/http://www.gillinghamfootballclub.com/page/PressReleases/0%2C%2C10416~2082617%2C00.html |archive-date=16 June 2012 }}</ref> MEMS Power Generation,<ref>{{cite web|url=http://www.gillinghamfootballclub.com/page/PressReleases/0,,10416~2355939,00.html |title=New sponsor named |date=23 May 2011 |access-date=6 February 2014 |publisher=Gillingham F.C. |url-status=dead |archive-url=https://web.archive.org/web/20120130190448/http://www.gillinghamfootballclub.com/page/PressReleases/0%2C%2C10416~2355939%2C00.html |archive-date=30 January 2012 }}</ref> [[Medway Council]],<ref>{{Cite web|url=https://www.kentonline.co.uk/medway/news/gills-confirms-new-sponsor-182554/|title=Medway Council confirmed as new sponsor for Gillingham Football Club|first=Amy|last=Nickalls|work=Kent Online|date=5 May 2018|access-date=3 October 2021|archive-date=3 October 2021|archive-url=https://web.archive.org/web/20211003201128/https://www.kentonline.co.uk/medway/news/gills-confirms-new-sponsor-182554/|url-status=live}}</ref> and Bauvill.<ref>{{Cite web |date=10 June 2023 |title=Bauvill become new front of shirt sponsor |url=https://www.gillinghamfootballclub.com/news/2023/june/bauvill-become-new-front-of-shirt-sponsor |access-date=2025-03-28 |website=Gillingham F.C. |language=en}}</ref>
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